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Digital advertising and technology company AdCellerant is upping their game with an all-in-one digital marketing platform for media companies, UI.Marketing. UI.Marketing seeks to streamline marketing/sales and operations at news media organizations, creating efficiencies and helping them to execute customer campaigns simultaneously across multiple platforms. We caught up with AdCellerant's founder & CEO, Brock Berry, to learn more about the platform and how news media can use it to maximize their digital marketing efforts.
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WAN-IFRA's Digital Media North America event in New York City on June 26 and 27 will provide a unique opportunity to hear first-hand from the world's most advanced digital subscription models. Confirmed speakers include: Phillip Crawley, CEO & Publisher of The Globe and Mail; Margaret De Luna, President of TheStreet.com, Gadi Lahav, Head of Product at the Financial Times, Paul Fichtenbaum, Chief Content Officer at The Athletic, Hannah Yang, SVP, Subscription Acquisition & Media Management at The New York Times, Meghavaty Suresh, Consumer Strategy Director at The Guardian, Susanne Sugimoto, CEO of Republik (Switzerland), Jostein Larsen Østring, VP for Editorial Development at Amedia (Norway) and many more.
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This year, the NC Insider newsletter celebrates 25 years of publication. We caught up with editor (and 2017 Rising Star winner) Colin Campbell to learn the secrets behind the publication's longevity. The Insider State Government News Service offers the most comprehensive suite of products available to government affairs professionals in North Carolina. It is a compilation of original reporting by NC Insider staff, wire services, the Raleigh News and Observer, and the Charlotte Observer.
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Drive revenue. Build customer loyalty. Increase satisfaction and retention. With more than 455 newspaper clients and over 70 million calls per year, CircPort is leading the newspaper industry with innovative solutions and superior customer service.
Visit www.VoicePort.net to learn more or contact us today! 585-248-9289
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The News Media Alliance on Friday sent a letter to Facebook CEO Mark Zuckerberg strongly opposing its plan to label quality news as political advocacy. "Facebook's plan to group quality publishers alongside political advocacy, which its ad archive will do, is a fundamental mischaracterization of journalism. Newsgathering and reporting about politics is not the same thing as advocacy or politics. By lumping journalism and issue advocacy together, Facebook is dangerously blurring the line between real reporting and propaganda, and threatening to undermine journalism's ability to play its critical role in society as the fourth estate."
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For centuries, consumers got their news solely via printed newspapers. In the past 30 years, however, the media landscape has changed. Now, people can get their news online and on their smartphones. They can watch 24/7 cable TV news, listen to the radio or learn about the world's goings-on from on-demand podcasts. To keep up, local news outlets must innovate and offer their readers new products that meet their unique needs. That's where Open Matter comes in.
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Part of Our How-To Series for News Publishers — Over the past few years, Instagram has been growing faster than ever. The popular photo-sharing app has added hundreds of millions of users each year since 2014, and that includes news outlets and journalists. But how should the news media be using the platform that truly believes a picture is worth a thousand words? While there are some shortcomings to Instagram, it's not as difficult as you might think.
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Last week, in an effort to protect printers and publishers from unwarranted tariffs, Senators Susan Collins (R-ME) and Angus King (I-ME) introduced S. 2835, the "Protecting Rational Incentives in Newsprint Trade Act of 2018," or "PRINT Act." Senators Roy Blunt (R-MO), Shelley Moore Capito (R-WV), Deb Fischer (R-NE), Johnny Isakson (R-GA), Doug Jones (D-AL), Claire McCaskill (D-MO), Jerry Moran (R-KS) and Roger Wicker (R-MS) joined as original co-sponsors. The PRINT Act would suspend new tariffs currently being imposed on imported uncoated groundwood paper from Canada, which is the primary source of newsprint and other paper used by domestic newspapers, book publishers and commercial printers.
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AdPortal Tributes automates creating a monthly or quarterly special section in print for obituaries. The best news is that families are not only willing to pay extra, the sections are in so much demand that newspapers have to print overruns to keep up with requests. Tributes integrates with Legacy.com to reverse publish recent obituaries to a print special section.
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Digiday
Publishers are preaching balancing ads with subscriptions now more than ever, but the models conflict. The ads side wants as much audience as possible, and putting up a paywall or meter inevitably limits ad inventory — even if the ad side can be mollified a bit by the prospect of more first-party data for targeting.
This basic conflict bubbles up to the organizational level, as publishers decide whether to split off the ad revenue function from the subscriptions role.
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Poynter
Cooking made sense. Crosswords were easy.
But how did The New York Times decide on parenting, announced as its third standalone product?
An editorial and product team looked at 15 or 20 areas through the fall. It settled on one, which was accepted by senior leadership in January, and the team began hiring in February, said Alex MacCallum, head of new product and ventures, in an interview.
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For over 10 years, Site Impact’s Private Label Email Marketing solutions have provided hyper-targeted data and in-house technology for advertisers. MORE
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Recode
The media landscape used to be straightforward: Content companies — studios — made stuff — TV shows and movies — and sold it to pay TV distributors, who sold it to consumers.
Now things are up for grabs: Netflix buys stuff from the studios, but it's making its own stuff, too, and it's selling it directly to consumers. That's one of the reasons older media companies are trying to compete by consolidating.
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Digiday
Publishers hunting for subscribers like to say they're delivering an experience worth paying for. Increasingly, that's starting to mean "one that has no mobile ads."
Over the past few months, Salon Media Group and Gannett have all begun offering ad-free versions of their mobile apps to subscribers. For Gannett's USA Today app users, an ads-free experience is sold as a standalone service for $2.99 per month.
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Digiday
Publishers are pivoting to paid, and ad tech is trying to get a piece of the action.
Over the past several months, large publishers including Hearst and Condé Nast have gotten pitched by ad tech and martech vendors hawking their ability to help publishers sell subscriptions, grow direct connections or drive more e-commerce.
The pitches come at a time of skepticism as some publishers are trying to subtract, not add to, the number of ad tech tools they use to improve user experience.
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Columbia Journalism Review
In March, Google announced with much fanfare the launch of the Google News Initiative, a $300 million program aimed at "building a strong future for journalism," as the company put it. That came on top of the previous Digital News Initiative, which was set up by Google in 2015 and included a $170 million innovation fund aimed at the European media industry.
Facebook, too, has been funneling money into journalism projects.
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Columbia Journalism Review
Facebook is trying to be more transparent about political ads, as a way of dealing with the outrage over Russian trolls using the network to try and influence the 2016 election. But its attempts are causing friction with news outlets. Why? Because as it was originally designed, Facebook's new policy would require any advertising of a political nature to be verified and placed in a public database — including ads used by publishers trying to promote their news stories.
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Digital Content Next
Defining audience engagement can feel daunting at times. In our work at Harvard Business Review, we're looking at engagement — and experimenting to understand that engagement better — through several different lenses: What is most valuable to current subscribers or potential subscribers or social audiences? And what formats hold the most growth potential across social, text, audio, video, bots, and so on.
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