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On May 18, Congress officially embarked on the long-awaited attempt at comprehensive tax reform with a hearing, "How Tax Reform Will Grow the Economy and Create Jobs." It is vital to remember that members of the news media industry utilize their deductions to reinvest in the quality journalism that every American relies on. The News Media Alliance agrees that creating a "pro-growth" simplified system would benefit individuals and corporations alike. As members of Congress proceed, we ask them to continue providing certain tax incentives to the news media industry that allow companies to reinvest in the tremendous resources necessary to produce the verifiable, high-quality journalism that citizens trust.
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There's a myth that newspaper readers are graying. Data suggest this narrative is fatally flawed. Each year, Nielsen Scarborough conducts extensive interviews with over 204,000 adults across the country, in markets large and small, to collect data on media usage habits, consumption patterns and purchasing habits. A quick look at the median age of the survey respondents yields some interesting comparisons between newspaper readers and audiences of other news media sources.
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The World Association of Newspapers and News Publishers (WAN-IFRA) and the News Media Alliance announced they will jointly organize the first Digital Media North America conference this fall. The event will take place from Oct. 18-20 in New York City. Reuters, the event's strategic partner, will host the event at its Thomson Reuters Building. "Collaboration has always been at the heart of WAN-IFRA’s work. A joining of forces between the News Media Alliance's deep insight of the U.S. news media and WAN-IFRA's international network and industry knowledge will make this a unique and successful event," said Vincent Peyrègne, CEO of WAN-IFRA.
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Originally posted on Beyond the Book. From fighting "fake news" to developing mobile-friendly display advertising, the many challenges for American news publishers cut to the heart of their businesses. Demand for quality journalism may be at historical levels in 2017 but demands on journalism's longstanding business models weigh heavily on reporters and publishers alike. It's hardly breaking news that the news business hopes to innovate its way out of a digital dilemma.
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"Hottest Celebrity Gossip!" "Lose Belly Fat in 10 Days!" We're accustomed to seeing ads with headlines like these nearly everywhere we turn online. While some view them as a nuisance, others scroll by without even noticing the ads. But the conversation about sponsored content on news sites has taken an interesting turn. What if the "Hottest Celebrity Gossip" headline appears next to a story the newspaper is running about a famous actress suing her stalker? Or if "Lose Belly Fat in 10 Days" appears right under a piece on the rise of eating disorders? Do the ads then become something offensive, tarnishing the outlet's credibility? Or is this "sponsored content" a harmless source of revenue?
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Coming off one of the most polarized elections in U.S. history, it's a good idea for publishers to take a clear look at who their readers are. The generational and demographic makeup of the country today looks entirely different than in 1965. At mediaXchange 2017, Encore.org senior fellow Paul Taylor talked about the change of tides going on this year. "We're at a moment in our history where young adults don't look alike, think alike or vote alike," he said. "They don't consume news in the same ways (we're used to)." This change in the makeup of America has put stress on social cohesion.
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The New York Times
As a private company since 2013, when the deep-pocketed Amazon founder Jeff Bezos bought it for $250 million, The Washington Post doesn't disclose much financial data. But by all visible measures, including the vital but hard-to-measure buzz factor, the resurrection of The Post, both editorially and financially, in less than four years has been little short of astonishing.
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Poynter
He wrote and rewrote the memo.
Stan Wischnowski, executive editor of the Philadelphia Media Network, knew he had to get the tone right.
His managers and editors already went through two phases of reapplications for their jobs. Now, it was the rest of the newsroom's turn. The idea of posting more than 200 jobs felt daunting.
At 4:16 p.m. on May 4, Wischnowski hit "send."
In the newsroom, everyone knew it was coming.
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Association of National Advertisers
The third annual Bot Baseline Report reveals that the economic losses due to bot fraud are estimated to reach $6.5 billion globally in 2017. This is down 10 percent from the $7.2 billion reported in last year's study. The fraud decline is particularly impressive recognizing that this is occurring when digital advertising spending is expected to increase by 10 percent or more.
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Digiday
Relying on ad tech vendors is a hard habit for publishers to quit.
Because vendors eat into publishers' revenue and slow down their pages, pubs are eager to purge them to have more control over their own tech stacks. But even if a publisher has a strong internal tech team that is capable of building its own products to replace third parties, a lot of vendors stay embedded in publishers' stacks.
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Adweek
Facebook may have more than twice as many global users as Instagram, but little sister is now the belle of the ball in the eyes of many marketers.
Per SocialBakers’ research released at the company's Engage conference in Prague, Czech Republic, brands are getting three times more engagement on Instagram, while celebrities are garnering 3.6 times more via the app, when compared apples-to-apples with Facebook.
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Nieman Lab
When you're publishing to Facebook, or tweaking a headline to align with some carefully honed SEO strategy, how closely do you take note of story topic?
New research from Parse.ly suggests that news organizations trying to make the most of Facebook referrals and Google search traffic need to be extra discerning about story topic, as some see the majority of their referral traffic coming from Facebook, while others see the lion's share of their traffic coming through Google search.
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Poynter
As part of its ongoing push to build relationships with local publishers, Facebook is testing products that can help people better connect with local news.
Those tests, part of the Facebook Journalism Project, have just begun, but they're all aimed at helping people discover and engage with news outlets in their communities, a Facebook spokesperson told Poynter.
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Media Shift
For social media managers, social media analytics is both a blessing and a curse.
On the one hand, social metrics used well can help to measure and even optimize performance. On the other, it's difficult to determine which metrics really matter and what the best way is to translate these metrics into KPIs that the rest of the business can buy into.
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