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May 25, 2011

NAA News


Workshop offers insights for publishers on mobile marketing leadership
As more and more people turn to mobile devices to access local news, it's imperative for publishers to become familiar not only with consumer behavior, but also the needs of the brand marketers who wish to engage users on a mobile platform. To assist with that effort, NAA is teaming up with the Mobile Marketing Association on an exclusive workshop for newspaper executives. Scheduled for June 15 in New York City, the workshop precedes MMA's annual forum. A significant discount is available for NAA members to attend both the workshop and the forum. MORE

Case Study

Site begins partnering with papers on home service platform
The platform was developed a year ago by an entrepreneur in Missoula, Mont., who reportedly needed to fix a leaky pipe in his house. Now it's a home services marketplace that is free to consumers and vendors. The site, a direct competitor of Yellow Pages, has started to partner with newspapers. Learn more in a Local Media Insider case study. In an exclusive deal for NAA members, this report and other revenue case studies are available for $24 for three months.


Confidence not a problem; shopper loyalty is
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As retailers gain confidence in the strength of the economic recovery, their worries are shifting. More

Shopping centers, malls stage slow comeback
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail article
U.S. retail real estate — largely the malls and shopping centers that were slammed by the recession — have stabilized, but a recovery is likely to be slow and uneven across the country, real estate experts said. More

Local Media Daily Deal Program

We have proven record of growing deal site revenue to $300,000 per week. Join 130+ markets using our private label platform. Learn More.

Online video ads still have a way to go
Investor's Business Daily    Share    Share on FacebookTwitterShare on LinkedinE-mail article
While consumers have embraced online video in a big way, advertisers have not. Of the $26 billion spent on U.S. Internet advertising last year, just 5.5 percent, or $1.4 billion, of that was spent on ads that ran with online video. More


Free vs. fee: Push is under way to collect for Internet content
The Kansas City Star    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Web downloads have delivered all manner of no-pay music, news, movies and software. Years of trying to put them behind a cash register have mostly failed. Now though, a new push is on to collect online cover charges to pay the musicians, journalists, actors and code writers who make the content. More


YouTube extends plans for ads before videos
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
YouTube is expanding opportunities for advertisers with what the company is calling First Watch. The name tells the story: An advertiser can buy a preroll spot on most people's first view of a YouTube video each day. More

Facebook: journalists' friend or foe?
Fortune via CNN Money    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Facebook's motivation for putting the "news" in its News Feed isn't purely out of its passion for the Fourth Estate. The company recognizes that understanding what articles its users read and recommend will enhance its ability to anticipate their interests and needs. (And, thus, serve up more relevant advertising.) More

Successful Daily Deals Program?
Join The Washington Post, McClatchy, Scripps, Lee Enterprises and more who switched or chose Second Street's Deadline Deals platform.

What makes us the trusted leader?
• We pay the advertisers for you
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• Over 200 markets (and growing!)

Yahoo looks to summer blockbusters for home-page ad boost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Given Yahoo's continued growth in display ad sales, it's so far resisted the pressure to be more aggressive with its home-page takeovers when compared to AOL. But as AOL has returned to positive growth, Yahoo will have to battle it out with AOL and the other portals, along with other publishers, to grab the attention of the movie studios. More

Google foresees rapid growth in online display advertising
International Business Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Google's Neil Mohan has announced his belief that display advertising is on the increase, leading to speculation that the company will be expanding its presence in the field. More

Business Models

Deals are the rage at papers worldwide
News & Tech    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Daily deal programs are beginning to percolate among newspapers as the discount sales promotion gains traction. More
For more information about NAA, please contact Jeff Sigmund,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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