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Media ownership rules were adopted in 1975 to prevent cross ownership of radio, broadcast and newspaper in the same market as a way to promote localism, diversity and competition. The ban was created in an environment where there were limited ways to communicate with the public, leading to concern over a dominating voice for news and views. Clearly, newspapers are no longer the only source of information. Are you reading this on paper?
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Brittany Coale wears many hats. At The Kansas City Star, the 27-year-old Automotive and Grocery Manager works in the two very different verticals, pushing both of her teams to think more creatively about how to fit the client's needs. She says instead of following one path, she wants them to consider that there are five or six options and choose the best one.
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High-quality video content can catch a reader's attention and drive them to publishers' sites. For newspaper companies unable to invest major dollars in a video presence, 2016 NAA Accelerator Pitch Program winner, Stringr, allows publishers to source video content from its platform at a fraction of the cost of hiring a freelancer.
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Anna Costello started in the newsroom out of college. She has been in the newspaper industry ever since, though now she's on the vendor side. She uses her newsroom experience and connection at her position as Director of Product Management at Adpay, Inc. She focuses on their Memoriams platform and making it most effective for newspapers.
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Email is back in style. For readers weary of the endless amount of information online and an infinite social media feed, a newsletter delivered to their inbox creates a finite and satisfying reading experience. For publishers, it's a way to engage directly and consistently with readers, converting a casual audience into a loyal one and continuing to lead them further down the sales funnel.
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NAA has been working for months alongside a broad coalition that includes small businesses, nonprofits and universities to moderate the Department of Labor's proposed rule to increase the salaries test used to determine whether an employee qualifies for overtime. The DOL's original proposal would have increased the threshold of $23,660 to $50,440 annually — a 113 percent increase — without accounting for regional differences in cost of living. On May 18, the DOL released its Final Rule with only modest changes. While we are still evaluating the Final Rule, here is what you need to know.
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In a letter, NAA commended the U.S. Senate Committee on Commerce, Science and Transportation for holding a hearing to examine class action litigation abuses under the Telephone Consumer Protection Act. The TCPA aimed at protecting the privacy of everyday Americans against abusive telemarketing calls, but has become an engine for widespread abusive class action litigation.
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NTVB Media is the leading publisher of TV entertainment and listings magazines — including TV Guide — serving 20,000,000 readers daily. Click here for details about our FREE entertainment content partnership, which includes movie reviews, TV Best Bets, celebrity features, retro articles from ReMIND magazine, our TV NUTT widget and more!
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The Newspaper Association of America has elected Tony Hunter, president of national revenue and strategic initiatives at Tribune Publishing Company, as its Chairman of the Board of Directors. Hunter, who previously served as Board Secretary, succeeds Donna Barrett in this position. Barrett, the president and CEO of Community Newspaper Holdings, Inc., will continue to serve on the NAA Board of Directors as Immediate Past Chairman.
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Poynter
An ambitious effort to overhaul The New York Times is beginning to come into focus.
In a memo sent to staffers Friday, New York Times Executive Editor Dean Baquet outlined several steps in a project, announced in February, to remake the newsroom in a bid for "journalistic dominance."
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CJR
Figuring out how to reach younger readers online is one of the perpetual concerns of the newspaper business. But a new effort from the Pittsburgh Post-Gazette this spring is a little unusual: It's aimed directly at older audiences.
In April, the paper launched Aging Edge, a section of its website dedicated to the interests and concerns of the area's "older adults, their families and the professionals who deal with them."
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Digiday
Six months after The Wall Street Journal's U.S. Custom Studio launched its in-depth ad campaign, "Cocainenomics," to promote Netflix's "Narcos," the Journal unwrapped its first ambitious native ad campaign coming from the U.K.
Launching May 24, the "An honest history of hacking" campaign for antivirus software Bitdefender took three months to produce. It features around 10 pieces of content on cybercrime and its impact on society, through video, articles and graphics.
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We are a leading provider of print, online, and mobile advertising solutions, partnering with media companies from coast to coast in markets of various size.
Our company has dramatically increased advertising revenue for its clients while bridging the gap between print and digital advertising.
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Journalism.co.uk
Whitelisting, blocking the ad-blockers — these are some of the ways in which news outlets are hitting back in an attempt to protect what for many is a primary, or very important, revenue stream.
Ad-blocking service PageFair estimates more than 200 million people worldwide use ad-blocking software and the risks are not getting any smaller, as this method is rapidly expanding to mobile consumption, too.
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MediaPost
As Facebook continues to pursue what is almost a video-first line of development, Instagram announced that video will now be included in the social picture-sharing app's carousel ads.
If you remember from Facebook's initial launch of the format back in 2015, carousel ads are one unit of an ad that can contain three to five pictures (and now videos) that users can swipe through.
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The Washington Post
Facebook said Monday it will stop relying as much on other news outlets to inform what goes into its Trending Topics section — a part of Facebook's website that despite its small size has grown into a national political controversy amid accusations that the social network is stifling conservative voices on its platform.
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TechCrunch
Facebook's newest feature could fundamentally change how you watch video. Until now, you either sat through a video until it got too boring, waited for the interesting part or fast-forwarded hoping to spy something worth seeing. But for clips that weren't immediately exciting, especially monologues or selfie-streams where the action was in the audio, it was tough to tell if a video deserved your time.
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Ad Week
A publication in Pakistan is taking an aggressive approach to stressing the importance of press freedoms — by helping readers better understand the unpleasantness of having their own words inverted.
The Daily Times and agency Grey Singapore wanted to drive home the dangers of censorship with their "Free My Voice" campaign. They wrote an algorithm that automatically flipped the meaning of commenters' posts.
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Nieman Lab
Twitter is making a handful of changes to its 140-character limit.
Twitter said that it will no longer count @names and media attachments such as photos, videos, or quote tweets towards the 140-character limit.
Tweaks are also being made to how Twitter handles @replies: Now, any tweet that begins with a username will be sent to all of a user's followers, rather than just the user mentioned.
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