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May. 30, 2012

NAA News


Explore third-party online sales in NAA's June 6 webinar
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Using third parties — ad networks, exchanges, rep firms — to move unsold inventory is becoming increasingly complex. Not all solutions are created equal, and some strategies may be doing more harm than good. This webinar, conducted by experts on the third-party sales ecosystem, is designed to help participants better understand various components of effective sales management and focus strategy to improve inventory optimization. More


Best Buy will keep shrinking stores to grow online
Internet Retailer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Mike Mikan, interim CEO of Best Buy, told Wall Street analysts that the retailer is no longer as relevant to customers with its current business model, and will continue to emphasize e-commerce and smaller stores to reshape its future. "The annual rate of growth of e-commerce transactions is far outstripping traditional retail sales," Mikan said during the company's first quarter earnings call. "Consumers have needs and preferences that are new and changing rapidly." More

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Pull in small advertisers to raise online display CPMs
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Online media ad inventory is being added almost exponentially with the explosion in page views from social-media channels and publishers. The overlooked solution is to bring on small and medium-sized businesses. More

How sites with dubious content attract blue-chip brands
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
What do Jaguar, Fiat, Jeep, Sheraton and Hewlett-Packard have in common? What about Westin Hotels, Citibank and JetBlue? Not only are they blue-chip, discerning brands, they're also heavy advertisers on sites like,, and More

Study: Campaigns using mobile ads for hyperlocal targeting
Street Fight    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Mobile isn't expected to make a huge dent, but its use-case for grassroots campaigning is quite compelling, particularly as the hyperlocal targeting infrastructure continues to improve. Signup ads are a good place to start in that they leverage the type of end-of-the-funnel, call-to-action messaging which builds on one of hyperlocal's strongest assets in intent. More


Pfizer partners with magazine to launch Lipitor app
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Pfizer Inc. is launching an app tied to its Lipitor prescription medication and is partnering with Meredith Corp.'s EatingWell magazine. The launch marks the first time that Pfizer has released a consumer mobile app for a prescription product in the United States. More

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Net-connected TV grows ad impressions
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Internet-connected televisions are already making a mark when it comes to growing advertising impressions. So far this year, Net-connected TV video ad impressions are five times that of 2011, per Videology, a video advertising/network company. More

NBCUniversal to cover all bases for Olympics
The Wrap TV    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The days of a few hours of tape-delayed Olympics coverage at night are over. NBCUniversal has announced that it plans 5,535 hours of coverage for the 2012 London Olympics — compared to 3,600 hours of coverage for the 2008 Beijing Olympics — spread across its vast media empire. More
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NYT updates apps for customized reading
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The New York Times' new iPad and iPhone apps feature two key improvements. First, they turn on automatic downloading of all the Times' content overnight as you sleep. And second, they let readers save a little bandwidth by declaring entire sections uninteresting. More

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Bloomberg's breaking news gets a Twitter upgrade
Bloomberg Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article has a redesigned "breaking news" module, complete with a tweet button. Now, the second a story breaks, you have the ability to share it with your network. More

HTML5 is a newspaper's best friend
paidContent    Share    Share on FacebookTwitterShare on LinkedinE-mail article
For many news sites, HTML5 has become the default form of coding. Even if a publisher is pushing out a mobile app, it's often an HTML app in a native wrapper. More

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Newslook iPad app brings order to news video viewing
GigaOM    Share    Share on FacebookTwitterShare on LinkedinE-mail article
While video lovers have gotten more and more social services that serve up interesting clips from friends, it's still not easy to construct a more comprehensive look at video news by topic. That's the gap Newslook is trying to fill with a new iPad app that allows users to construct channels of their favorite news subjects on the fly. More

Business Models

Four ways publishers are using TinyPass for paid content
eMedia Vitals    Share    Share on FacebookTwitterShare on LinkedinE-mail article
TinyPass offers a range of options for paid content. Publishers can sell access to an entire site or set prices on individual assets — a video, a downloadable file or a Web page, for example. More

Political news site aims to engage young adults
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As 2012 gears up to be a politically charged year, Political Fiber is working on keeping young adults up to date on issues that affect them. The media project is led by University of Kansas journalism professor Pam Fine and several recent KU graduates and current students. More

NYT opinion team experiments with Google+    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The new opinion department of The New York Times has been experimenting with Google+ Hangouts, hosting a video interview with Susan Rice, the U.S. ambassador to the United Nations. More

Digital plays outsized role at McClatchy
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Chris Hendricks, McClatchy's vice president of interactive, explains how the company is edging toward 20 percent of its revenue coming from digital. "Digital-only revenue growth is the fastest-growing piece of the business," he says, "and as print stabilizes, then you're going to see even more of an uptick." More
For more information about NAA, please contact Marina Hendricks,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Senior Content Editor, 469.420.2648   Contribute news
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