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Part of Our How-To Series for News Publishers — Just as most companies have employee codes of conduct and standards, many are now crafting similar codes for employees' online behavior. These rules are not only for the social media manager about how official newsroom tweets and posts are formulated, but also about how newsroom employees can post in their personal capacity. Coming up with the right strategy for your newsroom isn't easy, however, and there are many factors to consider.
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WAN-IFRA, the World Association of Newspapers and News Publishers, will be holding its yearly Digital Media North America event in New York, on June 26-27. The conference will showcase the inner workings of the most successful and innovative user acquisition and retention strategies for digital news subscribers, with speakers from Amedia, The Athletic, The Financial Times, Guardian News & Media, The Globe and Mail, The New York Times, Republik, TheStreet, The Wall Street Journal and many more!
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You might not have noticed, but the News Media Alliance's website has a cool little tool called LawView. It provides an excellent resource for the general public — and more personalized and detailed reports for Alliance members — interested in developments regarding state and federal legislation affecting the news media. We offer an interactive map, the State Legislation Tracker (provided by Tableau, powered by FiscalNote) that lets the user shift between state and issue, as well as detailed reports we send to members in our policyXchange biweekly newsletters for newspaper members.
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Drive revenue. Build customer loyalty. Increase satisfaction and retention. With more than 455 newspaper clients and over 70 million calls per year, CircPort is leading the newspaper industry with innovative solutions and superior customer service.
Visit www.VoicePort.net to learn more or contact us today! 585-248-9289
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Digital advertising and technology company AdCellerant is upping their game with an all-in-one digital marketing platform for media companies, UI.Marketing. UI.Marketing seeks to streamline marketing/sales and operations at news media organizations, creating efficiencies and helping them to execute customer campaigns simultaneously across multiple platforms. We caught up with AdCellerant's founder & CEO, Brock Berry, to learn more about the platform and how news media can use it to maximize their digital marketing efforts.
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This year, the NC Insider newsletter celebrates 25 years of publication. We caught up with editor (and 2017 Rising Star winner) Colin Campbell to learn the secrets behind the publication's longevity. The Insider State Government News Service offers the most comprehensive suite of products available to government affairs professionals in North Carolina. It is a compilation of original reporting by NC Insider staff, wire services, the Raleigh News and Observer, and the Charlotte Observer.
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The News Media Alliance sent a letter to Facebook CEO Mark Zuckerberg strongly opposing its plan to label quality news as political advocacy. "Facebook's plan to group quality publishers alongside political advocacy, which its ad archive will do, is a fundamental mischaracterization of journalism. Newsgathering and reporting about politics is not the same thing as advocacy or politics. By lumping journalism and issue advocacy together, Facebook is dangerously blurring the line between real reporting and propaganda, and threatening to undermine journalism's ability to play its critical role in society as the fourth estate."
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For centuries, consumers got their news solely via printed newspapers. In the past 30 years, however, the media landscape has changed. Now, people can get their news online and on their smartphones. They can watch 24/7 cable TV news, listen to the radio or learn about the world's goings-on from on-demand podcasts. To keep up, local news outlets must innovate and offer their readers new products that meet their unique needs. That's where Open Matter comes in.
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Self-serve advertising sector is showing increases of 15% to 20% in multiple newspapers. “With consumer purchasing moving online, self-serve is increasingly an end user preference,” said Brian Gorman in an interview with LocalMediaInsider. iPublish platforms allow DIY sales, auto-ad building, admixes for print, Facebook, online and programmatic specific to each vertical.
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CityLab
When local newspapers shut their doors, communities lose out. People and their stories can't find coverage. Politicos take liberties when it's nobody's job to hold them accountable. What the public doesn't know winds up hurting them. The city feels poorer, politically and culturally.
According to a new working paper, local news deserts lose out financially, too.
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Street Fight
Increases in impression volume and ad spending on mobile devices are changing the monetization opportunities available to mobile app developers, according to a new report released by the publisher-focused sell-side platform PubMatic.
In its first Quarterly Mobile Index of 2018, PubMatic found that header bidding impression volumes rose 70% year-over-year, with mobile driving the majority of the growth, at 110% year-over-year.
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For over 10 years, Site Impact’s Private Label Email Marketing solutions have provided hyper-targeted data and in-house technology for advertisers. MORE
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Journalism.co.uk
The benefits of mobile journalism (mojo) are clear: All reporters are able to harness the power of their smartphones to produce high-quality content on the go, while newsrooms can engage with audiences more frequently for less.
However, while the majority of people have a smartphone in their pocket, implementing a mojo workflow into the newsroom can be a challenge.
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Bloomberg
On Feb. 13 last year, the half-brother of North Korean dictator Kim Jong-Un was killed in an airport in Malaysia, in what the U.S. Department of State concluded was an assassination using a nerve agent. As North Korea and Malaysia were roiled in a diplomatic dispute, one entrepreneur in Japan and his budding news service were about to reap some attention.
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Poynter
Digital advertising revenue, dominated by giants like Google and Facebook, is on course to track above $335 billion by 2020, or about the same as the GDP of Ireland.
One researcher has estimated that Facebook and Google draw around 85 percent of total digital ad revenue worldwide. Google alone will continue to channel around one-third of this growing revenue base.
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Adweek
It might seem like the promises of blockchain have arrived out of nowhere and not without a crypto wallet full of doubt. Even so, executives are ready to take the technology — which creates an unchangeable digital ledger of transactions — more seriously. Industries ranging from healthcare and financial services to CPGs and television are exploring how to utilize blockchain technology.
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Nieman Lab
Traditionally — as much of a tradition as there can be in the online analytics world — people accessing sites via mobile has mostly meant people arriving from social media. But now, post-Facebook algorithm changes, the number of mobile readers visiting news sites directly has surpassed the number visiting from Facebook. New data from Chartbeat shows that, while Facebook traffic has been declining since the October 2017 change, both Google Search and direct traffic have been steadily climbing.
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Medium
One point seven billion. The world wide web is now comprised of more than 1.7 billion websites. An explosion of expression beyond what we have ever seen, nor could have fully imagined.
In open societies it is the epitome of free expression as recognized by the European Charter. It changed how we communicate, how we learn, how we shop, how we sell, how we are informed of the issues of the day and how we form opinions about the issues of the day.
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Recode
Snap wants to find the next big media business, so it's launching a seed accelerator to invest in startups or creators that want to build media projects for mobile devices.
The new accelerator, which Snap has named "Yellow," will invest $150,000 into 10 different creators or startups beginning this fall. The company will take a small equity stake in exchange for the money, according to Snap VP of Content Nick Bell.
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