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June. 1, 2011

NAA News

Case Study

Paid links bring in $20,000 a month
The New York Times Regional Media Group wanted to increase traffic and inventory in its 16 local daily newspaper sites. The solution? Outbrain, a partner that deploys a widget at the bottom of articles to deliver related story links. Across the network, links upped traffic by 7 percent and increased monthly revenues by $20,000. Learn more in a Local Media Insider case study. In an exclusive deal for NAA members, this report and other revenue case studies are available for $24 for three months.


Father's Day spending to hit $11.1 billion
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A new survey from the National Retail Federation reports that Americans say they will spend $11.1 billion on Pop this year, an all-time high for the eight-year-old survey. That works out to about $106.49 per celebrant, up from $94.32 last year. More

Internet advertising worth a record $7.3 billion
MediaBeat    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Internet advertising revenues in the U.S. hit $7.3 billion for the first quarter of 2011, a 23 percent increase over the same period in 2010. More

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Retailers offer apps with a catalog feel
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Just as magazine publishers are producing iPad apps that mimic print in a way they never could on ordinary websites, retailers are making iPad catalogs, with big, stylized photographs that users can flip through on the couch or in bed. More

Consumer confidence falls in May
UPI    Share    Share on FacebookTwitterShare on LinkedinE-mail article
"A more pessimistic outlook is the primary reason for this month's decline in consumer confidence. Consumers are considerably more apprehensive about future business and labor market conditions as well as their income prospects," said Lynn Franco, director of the Conference Board Consumer Research Center. More

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Zinio digital newsstand now available on Android technology
Folio:    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Zinio, the digital newsstand that has previously been available for Apple iOS users, is now entering the Android market. More

Study: iPad users willing to share data
News & Tech    Share    Share on FacebookTwitterShare on LinkedinE-mail article
An analysis of 80 branded reader apps developed by Yudu Media found that 40 percent of people who downloaded an app willingly provided personal info to publishers. More


Google knocks off Yahoo as display ad leader
PCWorld    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Yahoo, the perennial leader in U.S. display advertising, has lost its number-one spot in that market segment to arch-rival Google. More

Hulu users could be seeing more ads soon
Mashable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As Hulu irons out its next contract with major content providers, more ads could find their way onto the streaming service. More

Foursquare, LivingSocial eye local ad dollars
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Because of the rise of social media and smartphones, companies like LivingSocial and Foursquare can target consumers and drive them to storefronts in ways that the Yellow Pages and websites from the past boom like Microsoft's Sidewalk could not do. More

Internet radio audience gives marketers more targeting opportunities
eMarketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Broadcast radio remains the dominant choice for consumers and advertisers. Research from both Arbitron/Edison and Internet radio ad network TargetSpot found that listening to online radio stations complements and even heightens time spent listening to over-the-air stations. More

Business Models

Publishers turn to digital business services
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As businesses large and small discover the importance of their online presence — such as developing an effective presence on Facebook or Twitter, or optimizing their sites to appear higher in search results — demand for those services is booming. Media companies that have developed their own expertise in those areas can fill that need with new business-to-business products. More
For more information about NAA, please contact Jeff Sigmund,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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