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June. 2, 2010

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Webinar focuses on the nuts, bolts of new rules
In a June 16 webinar, representatives from the Audit Bureau of Circulations will provide insights and guidance on the new reporting requirements and qualification rules that will take effect in October. The session will look at the strategy behind the changes as well as the new definitions of total, paid and verified circulation. In addition, the discussion will address how newspaper executives can leverage the changes to accommodate reporting of branded editions, print copies, e-reader and e-replica circulation and mobile usage. Sign up for this free webinar today!


Take your hiring needs to the CareerBank
NAA's Newspaper CareerBank is the online resource for recruiting quality candidates from a target audience of industry professionals. With a multiple-job posting package, you can earn discounts immediately, browse résumés at your convenience and receive résumé agent alerts. Plus, you get up to 365 days to post all jobs purchased in the package. View packages and rates here.


Retail roundup
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Kohl’s Corp., which operates more than 1,000 stores in the United States, may extend its reach into Canada in the next few years. … Office Depot has launched its "M2" layout in Albuquerque, N.M., where a store now features products organized into pods, furniture and technology merchandise in the center and core supplies on the outer perimeter. … A Facebook-based contest challenges Papa John's customers to come up with a new pizza, with recipes from three finalists scheduled for test marketing in August. … Carl's Jr. and Hardee's are partnering with Coca-Cola Co. on a "My Coke Rewards" program that includes e-mail and mobile marketing as well as point-of-sale coupons. … Wal-Mart Stores Inc. is targeting "Plus" members of its Sam's Club discount warehouse chain with "eValues," a program that provides customers with coupons tailored to their shopping preferences via e-mail, the Sam's Club website or store kiosks.

Retail trends detailed in report
National Retail Federation    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The National Retail Federation's annual report provides an overview of employment trends, retail sales growth, retail compensation, shopping center data and more. Information and charts are drawn from government data, NRF original research and other selected sources. More

Newspaper Web-ad sales rise for first time since '08
Bloomberg BusinessWeek    Share    Share on FacebookTwitterShare on LinkedinE-mail
U.S. newspaper publishers in the first quarter reported their first gain in online advertising sales since the same period in 2008, helping offset a continued decline in more lucrative print ads. Industrywide online ad sales rose 4.9 percent in the quarter to $730.4 million, compared with $804.1 million in 2008, Newspaper Association of America data show. More

New platform or advertising game-changer?
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
With all the hype generated by the iPad — excitement being renewed with the launch of the iPad with Wi-Fi + 3G — the advertising community's reaction has been decidedly muted. The consensus is that this is just a new platform that will provide early adopters with more of a publicity boost than an effective advertising vehicle. More

Last-Minute Ad Space to Fill?
We have ads from national, direct-response advertisers. Get paid for each call or sale the ad generates in your newspaper. Free service. MORE

Personal incomes up, but consumer spending flat in April
The Washington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Consumers' incomes rose in April, but they decided to sock away the extra money rather than spend it, according to government data. Personal incomes jumped 0.4 percent compared with March, thanks to increases in wages and hours worked. But expenditures remained flat after two months of hearty growth, disappointing economists who had expected a modest gain. Instead, the savings rate rose to 3.6 percent. More

Group discounts could vanish
The Associated Press via    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Shoppers are enjoying new bargaining power thanks to the online group discount craze. But retailers signing up with websites to blast out these daily discounts may end up deciding group coupons are a better deal for shoppers than businesses because they don't produce loyal customers, experts say. And merchants may soon shut the spigot. More

Retailers temper recovery hopes with caution
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As retailers close the book on a strong first quarter, they're sounding a common refrain: Hope for a steady consumer-spending recovery carries a note of caution. The results so far this year have been encouraging. About two-thirds of the nation's retailers have turned in earnings that topped analysts' expectations, with profits up a healthy 26 percent on average from a year earlier, according to Thomson Reuters. More


Publishing houses gear up for digital challenge
Global Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As publishing houses face one of their toughest ever challenges, the onslaught of new technology and a surge in wireless mobile reading devices, many of them are stepping up their game in an effort to survive, producing much more than traditional paper books. More

Why is digital advertising so lousy?
The Washington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Is advertising the next casualty of the ongoing digital tsunami? For now, advertising looks like the patient who developed an asymptomatic form of cancer without realizing how sick he is. Such behavior usually results from excessive confidence in one's body's past performance, mixed with a state of permanent denial and a deep sense of superiority, all aided by a complacent environment. More


Ad Planner 1000 lets Google ad clients target top sites
Top Tech News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Google's online advertising clients now have a new tool that gives them the ability to restrict their online marketing campaigns to the world's top 1,000 Web domains from Facebook on down, based on unique visitor numbers. With Ad Planner 1000, the goal is to enable Google's online advertising clients to show their ads just on the leading 1,000 websites around the globe, notes DoubleClick Ad Planner Product Manager Sean Harvey. More

Social media platforms draw consumers
The Epoch Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Consumers have embraced and in many cases could be seen as obsessed with a variety of social media platforms. As for all forms of online advertising, social platforms offer an opportunity to have an extended dialogue with consumers who can become "brand ambassadors." A "brand ambassador" makes recommendations, validates, and in some cases can nullify a product offering to their friends and family. More

Radio attracts direct response revenue as ad budget cuts continue
Media Update    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As marketers face increasing pressure to maximize advertising budgets, radio has enjoyed an increase in direct response advertising as brand owners refocus budgets on measurable direct marketing practices. These campaigns combine and integrate the benefits of radio, Web, SMS and print while delivering a simple call to action for the consumer at the front end. More


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