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Jun. 6, 2012

NAA News


NAA study examines newspapers' paid-digital content strategies
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With a wave of newspapers turning to paid-digital content solutions, especially in the past six months, NAA wanted to gauge how they are faring. Our new benchmarking study details how digital subscription plans have affected participating newspapers' Web traffic and unique visitors, not to mention their print sales. The report also gets into the finer points of how these publications are charging for digital content: metered models versus more solid paywalls; how to handle print subscribers; and whether they allow unfettered access from social media. More

Resources offered for navigating the digital ad ecosystem
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As advertisers and agencies look for more efficiency and greater ROI in digital media spending, they increasingly are moving to automated, programmatic buying such as advertising exchanges. There is debate about whether emergence of exchanges will be beneficial to premium publishers. Regardless, newspapers must learn how to participate effectively in these new marketplaces. NAA engaged consultants from 614 Group to provide an overview of the advertising ecosystem, high-level recommendations and a glossary to help parse the new language of advertising buying. More


Registration discount available for mobile conference
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The Mobile Marketing Association is offering NAA members 15 percent off the registration fee for the 2012 MMA Forum New York, scheduled for June 11-13. The event covers a range of topics related to growing mobile products and businesses. Use promo code NAA_15 to receive the discount. More


Missed forecast for car sales no cause for alarm
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
May car sales came in lower than analysts' forecasts, prompting concern that the economy was sputtering — again — and were taking car sales with it after strong car sales had been leading the economy. Is it cause for alarm? Not just yet. More

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Wal-Mart takes aim at Best Buy with newspaper ads
StarTribune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Best Buy Co. Inc.'s plans to close 50 big-box stores by the end of the year is creating, at least temporarily, a consumer electronics hole that Wal-Mart is eager to fill. The retail giant has taken out full-page newspaper ads, urging shoppers to patronize Wal-Mart stores in markets where Best Buy stores will soon shut down. More

Newspaper vet aims to remake coupons for mobile era
ReadWriteWeb    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Ted Mann, then a regional digital director for Gannett and a new dad, was waiting in line to pay for diapers when he realized he hadn't brought the coupons. Mann knew there had to be a digital solution to this classic, analog problem. More


Condé Nast's readership growing among millennials
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A new study from Condé Nast says young people's magazine readership is actually the highest it's been in decades. In certain categories, 18-to-24-year-olds are reading more magazines than ever before. More

Analyst: Streaming hurts some networks' ratings
The Hollywood Reporter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The online streaming availability of TV content may have helped TV ratings in the early going, but its benefits are peaking and even reversing for some networks, Janney Montgomery Scott analyst Tony Wible suggests. More

Cable news ratings fall across the board
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Is a presidential election a turnoff to news viewers, even those who generally like to hear political opinions reflected in cable news shows? In what seems an incongruous development, the month of May — in the middle of what is shaping up as a close presidential campaign — generated some of the worst recent ratings for cable news television. More

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Fox stations to partner with AccuWeather on 24/7 live video
TVNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
AccuWeather and Fox Television Stations are forming an exclusive on-air and online content and brand partnership in 11 markets this summer. More

Slate doubles down on podcasts, courts niche audiences
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Are podcasts on the way out? Not at Slate, where downloads now top 1 million a month. Hundreds of people pay to attend live podcast recordings, and advertisers pay higher rates to advertise in Slate podcasts than any other kind of content. More

Mobile devices star in prime time at home
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
New research shows how consumers are using tablets, smartphones, game consoles — and, yes, Internet-connected televisions — to devour live sports, network TV and cable fare. And most of this is happening during the same prime-time hours that were dominated decades ago by the major networks' over-the-air TV broadcasts. More
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How important are all those ugly Tweet Buttons to news sites?
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A quick look would seem to support the idea that killing off Tweet Buttons would, for most news organizations, remove somewhere around 20 percent of their Twitter link mentions. More

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The Financial Times developing Windows 8 app    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Financial Times is working on an app for Windows 8, with a tablet due to be released by Microsoft in fall. "We're very excited about Windows 8 and what that might do for the marketplace," Rob Grimshaw, managing director of, recently said. More

NYT to use Hulu to reach new audience for long videos
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
You can now find videos from The New York Times on Hulu, thanks to a content licensing agreement between the paper and the popular video site. The new Hulu channel will be a destination for Times videos that are more like short documentaries. More

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The Seattle Times uses Facebook groups as crowdsourcing tool
10,000 Words    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In the last few weeks, two pretty big names in the news industry have used Facebook groups to crowdsource reporting, including The Seattle Times, which used Facebook groups for its recent "Recession Generation" package. More

Business Models

Around the world in 2,300 papers
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
PressReader draws on newspapers from around the world to deliver content to users, and the arrangement benefits all involved: Readers sign up for a paid subscription to the app to get the news they crave, and publishers receive fixed royalties from PressReader. More

Globe Lab: Breathing new life into journalism
WBUR-FM    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As newspapers around the country struggle to be profitable in the digital age, The Boston Globe is taking some ambitious steps to marry old and new journalism. In Globe Lab, employees are encouraged to come up with ways to breathe life back into the newspaper industry. More

How to make social media a revenue stream
TVNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Despite the phenomenal growth of social media, the potential to monetize this audience remains a relatively untapped opportunity. This commentary looks at the efforts of KHOU, Belo's CBS affiliate in Houston, to develop a social strategy that aligns with its business goals. More
For more information about NAA, please contact Marina Hendricks,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Senior Content Editor, 469.420.2648   Contribute news
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