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June. 8, 2011

NAA News


Don't miss the mobile marketing workshop
On June 15, NAA and the Mobile Marketing Association are offering an exclusive workshop in New York City to help newspaper executives learn more about the emerging mobile market. With more and more people turning to mobile devices for local news, it's imperative for publishers to become familiar not only with consumer behavior, but also with the needs of brand marketers who wish to engage users on mobile platforms. This workshop precedes MMA's annual forum and a significant discount is available for NAA members to attend both events. Space is limited — register now! MORE

Case Study

In-house real estate brokerage brings new revenue for Utah JOA
Brent Low, CEO of MediaOne of Utah – the joint operating agency for the Deseret News and The Salt Lake Tribune – had built a reputation on replacing legacy declines in revenue with multiple new print and direct-mail products. In 2009, he came up with a radical idea: Build a brokerage inside the media company, replacing real estate classifieds with direct commissions on property sales. Learn more in a Local Media Insider case study. In an exclusive deal for NAA members, this report and other revenue case studies are available for $24 for three months.


Print is still a strong and viable ad medium
iMedia Connection    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Many people in the advertising and marketing industries have to be reminded that print, as in hard-copy newspapers and magazines, was the first interactive medium, and that's why it's still a powerful and effective part of any media mix. More

Consumer comfort rises for second week as gas prices fall
Bloomberg    Share    Share on FacebookTwitterShare on LinkedinE-mail article
"Falling gasoline prices have provided some much-needed breathing space for beleaguered consumers," said Joseph Brusuelas, a senior economist at Bloomberg LP in New York. Even so, Americans face "considerable economic headwinds, including a difficult labor market." More

Macy's delivers award-winning performance
Retailing Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Macy's has enjoyed strong sales momentum during the early part of this year, with first-quarter same-store sales up 5.4 percent and the second quarter off to an even stronger start with May comps up 7.4 percent. More

Local Media Daily Deal Program

We have proven record of growing deal site revenue to $300,000 per week. Join 130+ markets using our private label platform. Learn More.

Luxury spending up sharply; Target disappoints
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The rich went shopping in May, with luxury retailers Saks Fifth Avenue and Neiman Marcus reporting big gains. More

Coupons are hot, like in the stolen property sense
Time    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Talk about extreme couponing: Two newspapers in Idaho report that there are one or more Sunday newspaper coupon bandits on the loose, snagging all of the coupons from entire racks of papers. More

Successful Daily Deals Program?
Join The Washington Post, McClatchy, Scripps, Lee Enterprises and more who switched or chose Second Street's Deadline Deals platform.

What makes us the trusted leader?
• We pay the advertisers for you
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• Over 200 markets (and growing!)


Visualizing the digital ad ecosystem
The Wall Street Journal via MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Terence Kawaja, head of boutique investment firm LUMA Partners, has assembled a half-dozen graphics to show how 1,240 different ad companies fit into the following categories of online advertising: display, video, search engines, mobile, social, and commerce. More

The news article is breaking up
Business Insider    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Mobile technology is pulling apart the centuries-old format of the article. News and analysis are getting a divorce. More

Google still kicking 'bad words' out of auto-complete    Share    Share on FacebookTwitterShare on LinkedinE-mail
Google's auto-complete feature — which gives suggestions about what you may be typing in the search bar before you spell out the whole word — is surely one of its most useful features. It's also proving to be one of its most controversial. More


Takeaways for the news business from Apple's announcement
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The biggest news is Apple's introduction of Newsstand for iOS, which looks to be essentially an iBooks for publishers' content — a central location for users' magazine and newspaper subscriptions. More

Social media users share Web content in limited ways
PCWorld    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Sharing content accounts for 10 percent of all Internet traffic and 31 percent of referral traffic to sites from search engines and social media tools. More

For more information about NAA, please contact Cheryl Sadowski,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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