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 Digital Don't miss the mobile marketing workshop On June 15, NAA and the Mobile Marketing Association are offering an exclusive workshop in New York City to help newspaper executives learn more about the emerging mobile market. With more and more people turning to mobile devices for local news, it's imperative for publishers to become familiar not only with consumer behavior, but also with the needs of brand marketers who wish to engage users on mobile platforms. This workshop precedes MMA's annual forum and a significant discount is available for NAA members to attend both events. Space is limited — register now! MORE
Case Study In-house real estate brokerage brings new revenue for Utah JOA Brent Low, CEO of MediaOne of Utah – the joint operating agency for the Deseret News and The Salt Lake Tribune – had built a reputation on replacing legacy declines in revenue with multiple new print and direct-mail products. In 2009, he came up with a radical idea: Build a brokerage inside the media company, replacing real estate classifieds with direct commissions on property sales. Learn more in a Local Media Insider case study. In an exclusive deal for NAA members, this report and other revenue case studies are available for $24 for three months.  Print is still a strong and viable ad medium iMedia Connection Share    
Many people in the advertising and marketing industries have to be reminded that print, as in hard-copy newspapers and magazines, was the first interactive medium, and that's why it's still a powerful and effective part of any media mix. More Consumer comfort rises for second week as gas prices fall Bloomberg Share
"Falling gasoline prices have provided some much-needed breathing space for beleaguered consumers," said Joseph Brusuelas, a senior economist at Bloomberg LP in New York. Even so, Americans face "considerable economic headwinds, including a difficult labor market." More Macy's delivers award-winning performance Retailing Today Share
Macy's has enjoyed strong sales momentum during the early part of this year, with first-quarter same-store sales up 5.4 percent and the second quarter off to an even stronger start with May comps up 7.4 percent. More
Luxury spending up sharply; Target disappoints MediaPost Share
The rich went shopping in May, with luxury retailers Saks Fifth Avenue and Neiman Marcus reporting big gains. More Coupons are hot, like in the stolen property sense Time Share
Talk about extreme couponing: Two newspapers in Idaho report that there are one or more Sunday newspaper coupon bandits on the loose, snagging all of the coupons from entire racks of papers. More
 Visualizing the digital ad ecosystem The Wall Street Journal via MediaPost Share
Terence Kawaja, head of boutique investment firm LUMA Partners, has assembled a half-dozen graphics to show how 1,240 different ad companies fit into the following categories of online advertising: display, video, search engines, mobile, social, and commerce. More The news article is breaking up Business Insider Share
Mobile technology is pulling apart the centuries-old format of the article. News and analysis are getting a divorce. More Google still kicking 'bad words' out of auto-complete paidContent.org Share
Google's auto-complete feature — which gives suggestions about what you may be typing in the search bar before you spell out the whole word — is surely one of its most useful features. It's also proving to be one of its most controversial. More
 Takeaways for the news business from Apple's announcement Nieman Journalism Lab Share
The biggest news is Apple's introduction of Newsstand for iOS, which looks to be essentially an iBooks for publishers' content — a central location for users' magazine and newspaper subscriptions. More Social media users share Web content in limited ways PCWorld Share
Sharing content accounts for 10 percent of all Internet traffic and 31 percent of referral traffic to sites from search engines and social media tools. More
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