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June. 9, 2010

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NAA News

Public Policy

Pension funding relief moves forward
The U.S. House of Representatives passed tax legislation, including pension funding relief, before Memorial Day. The pension provisions would allow businesses to make up pension funding shortfalls over a nine- or 15-year period. Employers would be required to make additional contributions in pension plans for any employee’s total compensation in excess of $1 million (indexed) and additional contributions for “extraordinary dividends” and stock redeemed in excess of a company’s net income. Some key House members wanted to limit pension relief only to active plans, which would have meant that many newspaper companies would not have benefited from the pension relief. After aggressive lobbying by NAA, the House-passed provision applies to both active and frozen pension plans. The tax legislation now moves to the U.S. Senate, where action on the legislation could occur in the coming weeks.

Workplace security

DHS offers newspaper industry resources
The U.S. Department of Homeland Security recognizes that newspapers are important to the nation’s way of life. As such, the DHS Office of Infrastructure Protection provides newspapers and publishing companies an array of resources and tools to assist them in maintaining safe, secure and resilient facilities against terrorism and other hazards. Some of the services DHS provides to its industry partners include: awareness training, suspicious behavior detection webinars and videos, active shooter awareness materials, protect-your-workplace campaign information, risk assessments, and a secure portal for intelligence sharing and incident management. For more information, visit or send an e-mail to

Paid content

Paywalls go under the microscope in new NAA case studies
Are paywalls on newspaper sites meeting strategic expectations? NAA conducted case studies of four newspapers from two companies – Freedom and Dow Jones Local Media – that have erected paywalls within the past year. The case studies document the impact on audience and revenue results to date, including why one of the sites has reverted back to free. To view the case studies and other articles related to paid content, click here.


'Untethered 2010' addresses the future of tablet media
Millions of electronic devices designed specifically for reading have been sold in the United States alone. Forty-nine percent of respondents in a recent 14-country survey by Boston Consulting Group indicated that they would buy an e-reader in the next three years. Yet it's hard to know with certainty which devices, formats and business models will ultimately prevail. Will readers pay in sufficient numbers to have newspapers and magazines delivered to their devices? Can the industry reshape itself around digital delivery? At "Untethered 2010: Profitable Media in the Tablet Era" on June 17 in New York, The Big Money will tackle these questions and more. Click here for the agenda and a complete list of speakers and panelists. NAA members are invited to use special code NAA to save 20 percent on registration.


Magna: Online advertising to reach $100 billion in 2015
MinOnline    Share    Share on FacebookTwitterShare on LinkedinE-mail article
An unusually optimistic forecast for digital advertising growth comes from Magna Global. The research division of IPG's Mediabrands says that on a global basis, online advertising will grow 12.4 percent this year to $61 billion. More

Why the mobile advertising wars have just begun
Business Insider via San Francisco Chronicle    Share    Share on
FacebookTwitterShare on LinkedinE-mail article
Google's acquisition of AdMob is the beginning of the era of mobile advertising. It creates a big fish in a small pond, but the acquisition was also the first stick of dynamite to explode on the dam holding back mobile advertising. More

Results show shoppers starting to trade back up
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As shoppers inch their way toward pre-recession spending levels, they are changing channels again, and May retail results indicate just how elusive defining the "new normal" may be. More


Times' paywall won't affect social sharing, either    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Arthur Sulzberger, chairman of The New York Times Co., said at the Conversational Media Summit in Manhattan that the paywall, scheduled to appear in early 2011, will not hamper efforts to improve the Times' distribution via social-media platforms. More

Read all about it — digitally
Yahoo! News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Can the iPad and online subscriptions save newspapers? Newspaper stocks have rallied off their lows on improved results thanks to cost cutting. But publishers still face wrenching changes as they transition from a paper product, a.k.a. "dead tree" editions, to electronic displays and the Internet. More

The Internet: That's entertainment
AdWeek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Remember when the Internet was the "information superhighway," putting the world's knowledge at your fingertips? Now, consumers are as likely to regard it as an entertainment medium. A survey released this month by Edelman examines some of the implications of this transformation for the ways in which consumers regard entertainment more broadly — including the factors they value and are inclined to pay for. More

Last-Minute Ad Space to Fill?
We have ads from national, direct-response advertisers. Get paid for each call or sale the ad generates in your newspaper. Free service. MORE


Google acquires real-time ad bidding tech
MediaBuyerPlanner    Share    Share on FacebookTwitterShare on LinkedinE-mail
Google announced its acquisition of Invite Media, a company that has developed a system for real-time bidding on display ad space. Google is expanding its investment in this area at an interesting time, while competitors such as Yahoo step up their own real-time bidding functionality and as the possibility of regulatory action grows stronger. More

It's a new marketplace: Will you be able to adapt?
Electronic Retailer Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The DRTV media roller coaster surely blessed riders with its share of thrills and chills over the past 10 years, with no dip or rise untouched. Where rising rates were once the only predictable variable in the industry, everything from new cable channels to an influx of brand advertisers to changes in buying methodologies impacted the way DRTV media buyers do their jobs, producers create commercials and marketers generate profits. Rewind 10 years and the scene was quite different. More

Business Models

Newspaper journalism isn't dead; just look at the numbers
Online Journalism Review    Share    Share
on FacebookTwitterShare on LinkedinE-mail article
This doomsday outlook for newspapers has been repeatedly reiterated in study after study. From polls showing dwindling circulation numbers to surveying the social media platforms that people now use for news, these studies have shown that traditional newspapers are no longer a thriving business model. More

New breed of newspaper owners writing a different story
The Chicago Tribune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The newspaper industry is starting to meet its new bosses — the hedge funds and banks that are moving in as rich family owners and button-down executives move out. While the objectives of these new owners remain unclear, insiders say the transition period promises more upheaval at newspapers just as they begin to emerge from bankruptcy. More

Venture into media's future
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The media industry is changing and many traditional news companies are struggling to adapt to it. While many traditional media companies flounder to keep their subscription rates and their online clicks up, technological entrepreneurs — and the venture capital investors that back them — say the industry's uncertainty offers great opportunities for new disruptive innovations. More


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