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NAA testifies that the FCC's cross-ownership ban reduces investment in local journalism
Today, Newspaper Association of America senior vice president of public policy, Paul Boyle, testified against the Federal Communications Commission's newspaper/broadcast cross- ownership ban during a U.S. House of Representatives Energy and Commerce subcommittee hearing. In his testimony, Boyle explained that the ban, first enacted in 1975 to prevent a single entity from being the local source of news, is outdated in today's multimedia world.
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75 media companies and journalism organizations call for a Senate floor vote on the federal shield bill
Seventy-five publishers, networks, broadcasters and journalism organizations, including the Newspaper Association of America, have signed a letter addressed to Senate Majority Leader Harry Reid, D-NV, and Senate Minority Leader Mitch McConnell, R-KY, to urge the Senate leaders to schedule a floor vote on the Free Flow of Information Act (S. 987) as soon as possible.
NAA Roundup: Stars and Stripes debuts World War II digital archives
Stars and Stripes first launched its digital archive in 2008 with over 1 million newspaper pages spanning 1948 through 1999. Fittingly, the World War II editions became available on the 70th anniversary of the D-Day landings. Beginning this past Friday, editions from London (1942-1945) and Northern Ireland (1943-1945) are now available.
Five Answers with Daryl Hively, Guarantee Digital
“I first realized a career in newspaper media was for me when I was an ad rep for the Florida Alligator, (circulation 50k, Mon - Friday) the student paper I worked at while in J-School at the University of Florida. (Go Gators!) One of my favorite clients was Donnigan's Men Store on University Ave.“
An Analytical Approach to Acquiring New Subscribers and Improving Profitability
Jim Fleigner, of Impact Consultancy LLC, will share the model during this webinar that has helped newspapers wring the maximum return out of their investment in subscriber acquisition. The session will challenge publishers and top audience/circulation executives to be more analytical and set circulation goals that get the best return on acquisition investment.
You put in a pay meter. Now what?
Inland Press
As newspapers focus on growing digital subscriptions, more newspaper companies acknowledge the “low hanging” fruit has been captured by newspapers that have had an aggressive paid content strategy in place for an extended time. In simple terms, while the number of subscriptions continues to grow, we’re getting closer to securing most of the digital subscribers that we can acquire by putting our content behind the meter.
PRODUCT SHOWCASE
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Learn how to expand digital revenue opportunities with your metro reader's choice, plus create year-round niche ballot programs, such as “Best of Holiday Shopping” and “Prep Football Fans' Choice Awards". Download this playbook to learn more.
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Boston Globe to launch new 'Capital' section
NetNewsCheck
The Boston Globe will launch a new weekly section exploring the issues, debates and characters in Massachusetts politics, called Capital. The Capital section will appear every Friday in the print edition and online at BostonGlobe.com. It will be characterized by the depth and breadth of its political reporting, analysis of political campaigns and issues, people and personalities. The section will feature graphics, powerful photos and weekly polls to take the pulse of public opinion on key issues.
Bringing local back
Editor & Publisher
Formed in 2005, 22nd Century Media recently launched its 13th newspaper, The Highland Park Landmark, in the Chicagoland area. The new publication makes 22nd Century Media the third largest media company in the area behind the Chicago Sun-Times and Chicago Tribune. Founded by Jack Ryan, a former politician turned newspaper chief executive officer, the company focuses on bringing hyperlocal news to the digital world while still delivering its content in print.
Meet the publishers who ask their reporters to write native ads
Digiday
The rise of native advertising is forcing some publishers to play loose with the traditional “church and state” separation between the editorial and business sides. While legacy publishers like The New York Times and Wall Street Journal have jumped headfirst into native advertising by creating in-house “brand content studios” separate from their editorial operations, publishers like Mental Floss, Dennis Interactive and Say Media are dissolving the editorial-business line by recruiting their own reporters to create work on behalf of brands.
Pinterest takes on Google and Facebook with self-service ads
The Wall Street Journal
Pinterest is rolling out a marketing tool that could help it take ad dollars from Google and Facebook. A new advertising system will let marketers bid to display “promoted pin” messages on Pinterest, said Don Faul, the company’s head of operations. Unlike the display ads Pinterest has started selling to larger brand advertisers based on a cost per thousand viewers, the new self-service system is geared toward smaller businesses who will pay every time someone clicks on an ad.
Why newspapers should cozy up to Swiss watchmakers
The Wall Street Journal
It’s no great secret that print advertising, particularly in newspapers, has been on a precipitous decline as marketers adjust to digital realities. But there’s one cadre of advertisers boosting spending in print: watchmakers and watch retailers. Last year, watch companies spent over $318 million on magazine ads, up 4.5 percent from the year prior. The percentage increase is even more significant in newspapers, where spending on watch ads since 2008 rose more than 350 percent to last year’s total of $104 million.
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PRODUCT SHOWCASES
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The Pisa Group is the newspaper industry’s leading outsourced
telecommunications company partnering with hundreds of
newspapers nationwide and assisting each to reach their print and
digital sales goals through New Subscriber Acquisition, Retention
Programs and Inbound Customer Service.
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CircPort®, Comprehensive suite of configurable circulation applications including; Inbound, Outbound IVR, CircPort Mobile™ and CircPort Web™.
• CircPort® - Hosted speech recognition IVR solution, process customer-service subscription requests.
• CircPort Mobile™ - Branded app providing subscribers access to manage accounts through a mobile device
• CircPort Web™ - CircPort® solution via the Internet
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Attending the GEN Summit 2014 this week? If so, stop by the Wochit booth in the main hall, to see how we turn your stories into video in 10 minutes or less. Schedule a free trial at the show: gen@wochit.com
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Publishers chase the evolutionary approach to redesigns
Digiday
Publishers are redesigning their sites so that they never have to redesign again. While most publishers have traditionally waited three years between splashy design overhauls, the speed of technology is now forcing them to move much faster. Today’s trends in mobile, social, and native advertising didn’t exist a few years ago; today they’re driving entire industries. This has created big headaches for publishers, which haven’t been able to react fast enough with their stale, creaky designs.
Chatting with bots: How Slack is changing how newsrooms talk amongst themselves
Nieman Journalism Lab
Election nights are always busy for Jacob Harris, a senior software architect at The New York Times. Using internal data and feeds from external sources, he helps feed election results to NYTimes.com. Based in Washington, Harris spends most typical election nights either up in New York or glued to his computer back in D.C. But on May 6, as returns from big primary elections in North Carolina, Ohio, and Indiana rolled in, Harris was actually able to step away from his computer a bit more, thanks to a bot he built that imported election results into Slack, a new work-focused chat application that transitions seamlessly from desktop to mobile.
Guardian launches SecureDrop system for whistleblowers to share files
The Guardian
The Guardian has launched a secure platform for whistleblowers to securely submit confidential documents to the newspaper’s reporters. The launch comes a year to the day since the Guardian posted the first of a series of NSA documents leaked by former NSA contractor Edward Snowden, sparking a worldwide debate on surveillance, privacy, and civil liberties.
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Missed last week's issue? See which articles your colleagues read most.
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Insights for Advertising+Digital Sales Professionals, including Sales & Management Skills. NEW CONTENT DAILY!
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NAA Updates
For more information about NAA, please contact Sean O'Leary.
Colby Horton, Vice President of Publishing, 469.420.2601
Samantha Emerson, Content Editor, 469.420.2669
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Recent issues
June 4, 2014
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