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Circulation
NAA survey shows the impact of inside sales is measurable
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Local newspapers are maintaining successful multilocation merchandising programs inside their area Wal-Mart stores, according to a targeted survey of NAA members. The survey also reveals that newspapers are achieving success in reaching readers on the run at McDonald's and Dunkin' Donuts locations. NAA's Single-Copy Committee initiated this online survey to capture data on the relative success of newspapers in securing inside locations at key accounts and to track weekday and Sunday single-copy sales for the industry.
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Digital
Article explores publications' growing interest in Pinterest
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More than 100 newspapers have added Pinterest to their arsenal of products to showcase aesthetically pleasing photography, and to connect with new and existing readers on lifestyles topics. But which newspapers are best using the platform and featuring the most creative boards? A new article from NAA examines the standouts, provides observations about overall patterns in newspapers' presence on Pinterest and outlines some copyright concerns.
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Ford campaign spotlights 'Models of Courage'
MediaPost News
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Ford's goodwill program to raise awareness about and fund research and treatment programs for breast cancer is launching a larger campaign this year that spotlights 11 survivors — "Models of Courage" — who will appear in print and broadcast ads, events and other national and local market activities.
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Exclusively for newspapers and funeral directors, Memoriams streamlines the process of placing obituaries
Contact sales@adpay.com to get signed up for FREE
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IAB launches hub for mobilizing websites
MediaPost News
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The Interactive Advertising Bureau is getting behind the push to make the mobile Web more user-friendly through a new site providing tools for publishers to improve their mobile presence. The ultimate aim is to boost mobile advertising and m-commerce by expanding the number of sites designed specifically for mobile devices.
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News outlets given 'social front pages' using RebelMouse
Journalism.co.uk
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RebelMouse acts as a platform to curate the social media activity of a user on Twitter and Facebook, and also enables the user to post additional blog posts and content.
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Tailored training. Energize veterans and monetize newbies faster! NRS Media’s world class training is the right choice. Contact Jerry Donovan at 303-522-6370. www.nrsmedia.com |
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NBC trots out its radio voice
USA Today
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Surrounded by huge growth in podcasts and other digital sports audio, NBC Sports' latest attempt to expand its brand seems a bit 20th-century: a foray into sports talk radio.
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Gain advertisers and increase consumer readership with Vertis revenue generating strategies for newspapers. Leverage our national production platform and digital workflow solutions to efficiently manage complex and frequent versioning and parallel production runs. To learn more about Vertis innovative newspaper products, powerful consumer research or advanced distribution solutions, contact us today at newspapersales@vertisinc.com.
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The most comprehensive media audience measurement and consumer intelligence in today’s changing marketplace. Measuring 80+ U.S. cities. Let The Media Audit’s Combo Builder and Ad Campaign Planner tools show you and your advertisers how adding your newspaper or your website to an existing ad campaign can extend reach for any multi-media advertising campaign. Visit www.themediaaudit.com for more information or contact us at 800.324.9921.
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With Photos Unlimited, you get UNLIMITED USERS and UNLIMITED DOWNLOADS for one fixed rate every month--no per download charges! Get all the relevant photography you need of the latest trends and most popular categories for a flat monthly price. Contact a rep for more details: create@creativeoutlet.com.
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Follow Bar: News navigation for social media era
Forbes
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In what it's calling a giant step to make its social and inclusive approach to news far easier to navigate, personalize and consume, Forbes has launched the Follow Bar. The persistent navigational device at the bottom of Forbes' pages enables readers to organize and track the news.
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Hyperlocal start-ups say they can't measure engagement
Street Fight
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A new study from J-Lab at American University finds that nearly 8 in 10 news sites "could not measure whether their engagement strategies were also converting readers into advertisers, donors, content contributors or volunteers."
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VendAsta builds white label reputation management platforms to help businesses prosper in an increasingly digital world. Reputation Management is a critical component of any digital bundle and VendAsta provides you the industry leading solution.
Visit us in Booth 608 at the NAA mediaXchange or check out www.vendasta.com for more info.
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Irish papers' sites more popular than print for key topics
Independent
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Newspaper websites in Ireland are beating their print equivalents as a source for news and current affairs, according to new research. TV still dominates as the main source for breaking news according to 63 percent of those surveyed, but 59.9 percent go to newspaper websites compared with 57.4 percent who purchase print editions.
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Study: Enhanced e-books are bad for children
The Guardian
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Researchers at the Joan Ganz Cooney Center in New York recently found that enhanced e-books distracted children from the story, and their bells and whistles prevented children from remembering as many narrative details. The study tested 32 pairs of parents and their 3- to 6-year-old children.
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ProImage develops innovative browser-based automated digital workflows, ink optimization, Content Management System, and press registration solutions for the commercial and newspaper printers.
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iPad use expected to nearly double this year
eMarketer
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According to eMarketer, the number of iPad users in the United States is expected to rise by more than 90 percent this year to 53.2 million, as loyal users replace older models and new consumers purchase the device.
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Le Monde launches plan to lure fresh talent, readers
Editors Weblog
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Le Monde has unveiled an initiative designed to broaden both its perspective and its reach. Le Monde Académie — a two-part competition and training program — will offer 68 aspiring journalists from diverse backgrounds the opportunity to be mentored by the newspaper's staff and published within its pages.
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Boomers get their own NYT blog
Capital New York
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Pulitzer winner Michael Winerip is returning to The New York Times on a full-time basis to "anchor" a new blog targeting readers of the baby-boomer generation.
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WSJ readies live video show from D.C. bureau
Beet.TV
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 The Wall Street Journal, which has been expanding its daily live video programming to more than five hours, with a show from New York and a new one from Hong Kong, will debut a weekly live show from the paper's D.C. bureau.
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