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Monday afternoon, the WSJ reported that Facebook is building a tool to help users subscribe to news publications directly within the mobile app. This was happy news after recent news of Safari and Google's Chrome entering the ad-blocking game. The new feature is expected at the end of 2017. Little is known about the product so far. Poynter pointed out this new feature was similar to Apple News, allowing publishers to sell subscriptions in app. Overall, this sounds like an encouraging move by Facebook, but by now we've learned to take their overtures about helping the news industry with a grain of salt.
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Yesterday, Senate Rules Committee Chairman Richard Shelby (R-Ala.) decided to go against the long-standing norm to grant news reporters permission to gather in the hallways of Congress. The decision set out to enforce a 1993 rule that requires multiple procedural hoops before a reporter can be granted access to a member of the Senate on congressional premises. Thanks to Senate Rules Ranking Member Amy Klobuchar (D-Minn.), the decision was later reversed; however, we are deeply concerned that it could lead to cases of other lawmakers invoking this rule, which would severely impact the public's access to information in a timely manner.
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The News Media Alliance on Monday announced the launch of its new metrics tool for members, metricsXchange. The data analytics platform, created in collaboration with Mather Economics, allows real-time comparison between markets and publications. "The whole idea behind metricsXchange was to develop a product for members that would deliver high value every day of the week," said News Media Alliance president and CEO, David Chavern. The platform was designed specifically for the publishing industry and connects advertising revenue and site data by user and content.
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The world's most prestigious digital news awards are now open to North America! Entries are still open to join WAN-IFRA's first North American Digital Media Awards. The competition recognizes the most innovative digital projects and products that engage readers while growing digital revenue in ten different categories. The North American Digital Media Awards winners will be announced during WAN-IFRA's Digital Media North America conference, organized jointly with the News Media Alliance, which will take place in New York on Oct. 18-20.
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Bounce rates, page views, impressions, engagements — The list of new metrics to measure goes on and on. Publishers rush to measure and extrapolate each new piece of data, but an important piece of the puzzle has always been missing: How is the competition doing? Until this point, there has been no reliable way to benchmark the industry and compare publications' digital metrics across markets and sizes. But for Alliance members, we've made that a bit easier (and free!).
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Adam Bolander formed his career vision during his first year of college: He sat down with a pen and paper and wrote down one thing he wanted to do. While he didn't know exactly the entire picture, he did know he wanted to make a change somewhere in the world. Adam is one of News Media Alliance's 2017 Rising Stars and the Group Circulation Director at The Courier in Waterloo, Iowa.
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The News Media Alliance is excited to welcome Ashley Alexander, a rising senior strategic communications major at Elon University, as its communications intern this summer. Get to know Ashley and keep an eye out for her byline. Ashley's interest in the media began at Elon when she realized the importance and necessity of keeping a finger on the pulse of what is happening in the world.
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MediaShift
Contrary to all the predictions about the public's unwillingness to pay for news when it is freely available online, more publishers of high-quality, in-depth reporting are making money.
The latest example comes from Slovakia, as recounted by Rob Sharp in Nieman Lab. The editors of a popular national newspaper there discovered that a news organization tainted by corruption accusations was about to buy a significant stake in their paper.
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Nieman Lab
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Those three words — a request as old as the web — now drive the strongest strategy of our news era: reader revenue.
This week, The New York Times announced and started to roll out the most significant redesign in its digital history. That redesign, 18 months in the arduous making, won't turn heads or surprise many eyes, but its underlying thinking aims to empower The Times newsroom to deliver more timely, more nuanced and more dramatic products to its readers.
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Digiday
USA Today Network is the latest publisher to take a crack at reinventing the display ad with the introduction of new custom ad formats.
USA Today Network built new ad formats, called Paramount, that are informed by data on the thousands of ads that run across its 109 local newspaper sites plus USA Today. So far this year, the network has run some 2,500 ad campaigns just in automotive and 3,500 health/medical-related campaigns, for example.
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Recode
Big changes coming to podcasting: Apple is going to let the people who make podcasts learn what podcast listeners actually like — and what they ignore.
A new version of Apple's podcast app will provide basic analytics to podcast creators, giving them the ability to see when podcast listeners play individual episodes, and — crucially — what part of individual episodes they listen to, which parts they skip over and when they bail out of an episode.
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Digiday
There used to be one neat trick that led to OMG results for publishers that shared their content on Facebook. But now that Facebook has tamped down on clickbait, publishers are putting an emotional spin on content whenever they can. Publishers are emphasizing stories designed to spark sadness, happiness or anger, whether through headlines or in the content itself, to stoke maximum engagement on Facebook.
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Poynter
The Associated Press will use an application from Microsoft to give its members the ability to create localized stories using data prepared by its national team, the news cooperative announced.
Troy Thibodeaux, who leads the AP's data team, said he hopes this will be a major step forward for data journalism in general. Even though newsrooms are hungry for journalists with data skills, a lot of smaller outlets don't have the capacity to hire data reporters or produce graphics, he said.
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Recode
Twitter is testing a new way to show people what others on the service are talking about: It's putting a list of popular events right at the top of some users' timelines.
We first discovered the test thanks to a screenshot shared by Twitter user @JaeHokes, who appears to be part of an experimental test group. The new feature includes a label that reads "happening now" and is a carousel of small Twitter cards.
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