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June. 15, 2011

NAA News


Report looks at scan-based single-copy systems
"The Challenges of Scan-Based Single-Copy Sales," a new NAA report, is based on a recent survey of more than 300 newspapers. The report confirms that the transition among retailers to a scan-based sales accounting and billing system has affected many U.S. daily newspapers. Almost half of the responding newspapers sell more than 15 percent of their single-copy circulation on a scan basis. Survey results identify benefits of the scan-based system and document how the change to a scan-based billing arrangement with a single-copy retailer requires dedicated resources to minimize the immediate impact on receivables. The report also outlines expense and revenue implications and previews long-term implications for sales and marketing strategies. It includes a summary of the findings, sales trend information for daily and Sunday single-copy and tables with responses to the complete survey. MORE

Case Study

Top daily-deal performers share best practices
What do successful daily-deal sellers do right? Second Street Media, the largest provider of contest platforms and now of group deal platforms, selected three top-performing partners – two newspapers and one television station – to outline their best practices for revenue gains on deals. Takeaways from the recent webinar include compensation plans, deal committees, strategies for handling rejected merchants and top deals. Learn more in a Local Media Insider case study. In an exclusive deal for NAA members, this report and other revenue case studies are available for $24 for three months.

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Walmart Express makes its debut    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Walmart has unveiled its new smaller-format store concept, dubbed Walmart Express, opening its first store in Gentry, Ark. More

Placing ads in images a new way to sell products
San Francisco Chronicle    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Some of the nation's largest publishers are starting to sell ad space in what may be the final frontier of digital advertising: the trillions of images displayed across the Internet. More

Local Media Daily Deal Program

We have proven record of growing deal site revenue to $300,000 per week. Join 130+ markets using our private label platform. Learn More.


Facebook-only strategy offers lessons
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A little over 100 days ago, a community news blog in Rockville, Md., took a big leap. Founder and Publisher Brad Rourke and Editor Cindy Cotte Griffiths moved the entire operation of Rockville Central to a Facebook page. More

For media companies, digital is now the central driver    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Although digital currently accounts for just over a quarter of total industry revenues, it is expected to account for 58.7 percent of all growth in spending during the next five years, globally. Digital spending in the U.S. is expected to account for 28.5 percent of all entertainment and media spending in 2015, up from 20.6 percent in 2010. More

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Who owns the relationship with digital subscribers?
Xconomy    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The ascent of smartphones and tablets is causing a seismic shift in the way media companies reach consumers. Media companies have rapidly realized that they can use the new platforms to increase engagement with their existing audiences while also reaching new consumers who have grown up with Internet-based media as the norm rather than the exception. More

Online video content: Adapt for 'any screen' consumption, or bust
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail
Current statistics state that online video accounts for 50 percent of all traffic on the Internet. Those same statistics say that 25 million Americans watching online video also do so from their smartphone or tablet device. More

Competitors gets $200 million investment
The Associated Press via Google News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Digital coupon provider Inc. has received $200 million from undisclosed institutional investors, making it the latest Internet company to attract significant attention from the investor community. More

Small marketers drive YouTube past 20,000 advertisers
AdAge Digital    Share    Share on FacebookTwitterShare on LinkedinE-mail article
YouTube is busy funding content channels in hopes of bringing more brand dollars to video. But it turns out that like search, there is a long tail for video advertising. More

For more information about NAA, please contact Cheryl Sadowski,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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