This message was sent to ##Email##
|
|
|
|
|
Donald Trump's efforts to blacklist publications is an attack against our First Amendment right to freedom of the press. His treatment of journalists and the press isn't just offensive or rude or political theater. It is a danger to our constitutional rights.
READ MORE
Seth Rogin is President & CEO of Nucleus Marketing Solutions, a new company founded by Hearst, Gannett, McClatchy and Tribune to drive innovation and multi-platform media sales for the news industry. From 2013 until 2016, he was Mashable's Chief Revenue Officer, driving rapid growth of a diverse revenue portfolio. In 2015, he was inducted into MIN's Media Sales Hall of Fame and "One of the 30 best people in advertising to follow on Twitter" by Business Insider.
READ MORE
Nate Kelly was a TV kid. At restaurants, his parents had to sit him where he couldn't see the screen. "I'm a very visual person," he says. "I was so enamored with it." It paid off; Kelly is now the Senior Digital Video Planning Editor at The Arizona Republic. His fascination with television and technology grew into a passion for journalism. He enjoys the ability to see a story, the emotion and action.
READ MORE
|
Promoted by
|
|
|
|
 |
Hannah Hunsinger stumbled into her career. She was in high school when she first picked up a camera. She immediately liked it, and exhibited talent. She didn't want to just be a studio photographer or shoot weddings, though. Read about her formative years out of college and why she was nominated for NAA's Top 30 Under 30.
READ MORE
Subscribers are a precious commodity. A loyal print audience takes years to develop, and digital subscribers are proving difficult to acquire in substantial numbers. From a cash flow perspective, keeping the customers that you have is arguably more important than acquiring new subscribers in the first place.
READ MORE
 |
|
NTVB Media is the leading publisher of TV entertainment and listings magazines — including TV Guide — serving 20,000,000 readers daily. Click here for details about our FREE entertainment content partnership, which includes movie reviews, TV Best Bets, celebrity features, retro articles from ReMIND magazine, our TV NUTT widget and more!
|
|
NAA has long advocated for the repeal of the media ownership rules that prevent the cross ownership of radio, television and newspaper in the same market as a way to promote localism, diversity and competition. However, the FCC and the courts have repeatedly determined that the rules are not accomplishing their intended effect.
READ MORE
Renee Clark is the Vice President, Membership Experience with Gannett's Consumer Marketing group, supporting Gannett's 92 local media properties. She and her team work to reinforce subscription value, drive member engagement, and improve retention and loyalty through a range of programs, offers, experiences and content. Clark has been with Gannett since 2014 and led the launch of the company's first consumer loyalty program, Insider, along with several other membership initiatives. Prior to joining Gannett, she managed direct marketing, retention marketing and partner marketing groups with Verizon, Network Solutions and Simplexity.
READ MORE
It's summer, and that means it's time to grab a book and head to the beach. We polled the staff for their favorite industry books, new and old. The list is by journalists, for journalists, about journalists. Do you have a suggestion? Tweet us suggestions with the hashtag #NAASummerReading, and we'll add our favorites to the list.
READ MORE
Pew Research Center
Eight years after the Great Recession sent the U.S. newspaper industry into a tailspin, the pressures facing America's newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.
READ MORE
 |
|
We are a leading provider of print, online, and mobile advertising solutions, partnering with media companies from coast to coast in markets of various size.
Our company has dramatically increased advertising revenue for its clients while bridging the gap between print and digital advertising.
|
|
CJR
The business of publishing has been turned on its head. News outlets are handing over their journalism to powerhouses like Facebook, betting that the increased traffic will be worth the loss of control. Audiences are fickle and demanding, constantly changing what they want. Advertisers are scrambling to gain leverage. News startups are demolishing the entire publishing model, sometimes with wild success.
READ MORE
The Valdosta Daily Times
In so many ways newspapers are doing better than ever.
Newspaper people get a lot of questions about the state of the newspaper business and the future of the industry.
It is no secret newspapers have adapted and evolved.
In addition to putting ink on paper, we are multimedia juggernauts in our communities, delivering news and information through all available means. As technologies expand, so do we.
The future of newspapers is full of exciting opportunities.
READ MORE
Media Shift
As more and more journalism programs add courses on media entrepreneurship, just what are students being taught?
As it turns out, many different things. There is not much of a standardized media-entrepreneurship curriculum at journalism schools around the country, according to a recent survey of journalism educators conducted for CUNY's Tow-Knight Center for Entrepreneurial Journalism.
READ MORE
Ad Week
Facebook is introducing ways to measure just how effective online ads are at increasing in-store visits and offline sales while also making it easier for users to find businesses closest to them.
The social network is adding several new measurement tools that will allow stores to see how many people visit a store location after seeing a Facebook campaign.
READ MORE
Reuters via Fortune
Advertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey shows, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter.
The survey, from a unit of Comcast called Strata, came the same week Twitter said its head of product, who took over the team in September, was leaving.
READ MORE
Adweek
Snapchat is teaming with Moat, a burgeoning ad measurement player, to help marketers better understand their campaigns' effectiveness. One of the more interesting elements they'll focus on: audio. Snapchat apparently believes audio is being undervalued in the digital marketplace.
READ MORE
Nieman Lab
This week, a Facebook executive suggested that your News Feed is likely to be "all video" in the next five years. "We're seeing a year-on-year decline on text. We're seeing a massive increase, as I've said, on both pictures and video," Nicola Mendelsohn said. "If I was having a bet, I would say: video, video, video."
But a new report from Oxford’s Reuters Institute for the Study of Journalism suggests that text may have a longer run, at least for news.
READ MORE
Digiday
For years, it was enough for the Sunday political talk shows to own the conversation for a single day on television. But if they want to reach young people who are getting their news on Facebook, they have to own social media around the clock, too.
NBC's "Meet the Press" realized this two years ago when it brought on senior producer Shawna Thomas to overhaul the show's approach to digital media.
READ MORE
Politico
Gawker Media filed for Chapter 11 bankruptcy protection on Friday, in order to protect its assets from seizure by former professional wrestler Hulk Hogan.
Simultaneously, Gawker Media parent company Gawker Media Group announced that it had agreed to sell its assets in an auction supervised by a bankruptcy court. Ziff Davis, the media company that owns PC Mag, has agreed to purchase Gawker's assets for $90 million to $100 million, a person close to Gawker said.
READ MORE
Postlight
LinkedIn is one of our favorite subjects at Postlight — and this feels like an amazing opportunity for some uninformed speculation. Obviously we're taking "LinkedIn will retain its brand, culture and independence" with a Redmond-sized grain of salt. So ... what could happen now? (Note that "could" is emphatically not the same as "should.")
READ MORE
|
Missed last week's issue? See which articles your colleagues read most.
|
|
Don't be left behind. Click here to see what else you missed.
|
|
|
|
|
|
|
|
|
|
7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
|
