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Digital Subscription Growth: Four Engagement Initiatives
How do you increase the level of engagement? Reducing the maximum number of page views allowed, putting more content behind the meter, marketing aggressively and having the right pricing strategy are all critical parts of making a digital subscription strategy flourish. But getting readers to stay longer and consume more content — obviously enjoying the experience and finding significant value in it — is the make it or break it part.
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What newspapers can learn from history
As newspapers wrestle with challenges in today's multimedia world, they can glean helpful insights from the history of news. "The Invention of News: How the World Came to Know About Itself" sheds light on how the newspaper, which emerged in the early 17th century, gained a footing in a multimedia landscape.
Elkhart Truth's Flavor 574 cooks up success
Want the scoop on what's cooking in northern Indiana? Flavor 574 is a content product that celebrates the food and drink culture in the 574 area code, which includes Elkhart and St. Joseph counties in northern Indiana. The resource is a part of The Elkhart Truth, a daily newspaper serving Elkhart County.
Five Answers with Joel Jenkins, Community Newspapers
“When I was a kid, and later as a college student in the late 1970s, it was the source for credible information. The sports pages and society pages were full of people I knew. I still look forward to picking up the paper out of my driveway every morning, anticipating who and what are the stories of the day.”
NAA Roundup: World Newspaper Congress coming to America
The World Association of Newspapers and News Publishers (WAN-IFRA), invites the world's press to attend the 67th World Newspaper Congress and 22nd World Editors Forum, to be held in Washington, D.C., from June 1-3, 2015. The invitation was issued at the close of this year's World Newspaper Congress and World Editors Forum in Turin, Italy, which drew 1,000 publishers.
The NY Times preps new subscription offering
Digiday
The New York Times began testing a new cooking site to a small batch of users, and now, its plans to charge for it are starting to take shape. Cooking, which the Times describes equally as a site and recipe box, gives users the ability to search its 15,000-recipe archive in various ways and save them to a recipe box. The site is guided by Times food journalists like Melissa Clark, Sam Sifton and Mark Bittman. It’s being tested with 10,000 NYTimes.com users and is scheduled to launch later in the year.
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The good news is more people are reading the news, the hard part is figuring out how to pay for it
GigaOM
To be a journalist or a member of the media in 2014 — or anyone who cares about the future of either or both of those things — is to be caught between two conflicting emotions: One is enthusiasm about the seemingly endless supply of information and the web’s democratization of distribution, and the other is despair about how traditional media business models are failing to keep up. The latest World Press Trends report on news consumption manages to find support for both of these views.
In New Jersey, the Local News Lab launches to seek revenue models
Nieman Journalism Lab
The Local News Lab, launched June 16, is supported by a $2 million grant awarded by the Knight Foundation in February. The New Jersey-based organization will incubate six local journalism sites in an effort to “try to understand and develop viable revenue models for both nonprofit and for profit news organizations.” “The New Jersey effort is part of a strategic decision to really drive investment and double down on the ones where we saw the greatest amount of progress,” says Knight’s director of journalism and media innovation John Bracken.
Report: Globe and Mail wants journalists to write branded content
Poynter
Executives at The Globe and Mail “want to monetize the integrity and reputations of The Globe and Mail’s journalists,” according to a union memo obtained by Jesse Brown at Canadaland. Unifor, which represents journalists at The Globe and Mail, says managers want “content creators” at the news organization “to write or produce advertiser sponsored ‘branded content’ (i.e. native advertising) that is vetted by the advertiser prior to publication and held out to readers as staff-written content.”
Why native advertising matters and what you should do about it
Marketing Land
Native advertising is much more than the newest shiny object to appear on the digital landscape. It represents a fundamental turning point in the evolution of digital advertising, mirroring similar historical shifts in the maturation of print and television advertising. Smart marketers, publishers and agencies are moving aggressively to adjust their core strategies to reflect this, experimenting with and learning from new tactics.
Nielsen mobile report: Measure twice, advertise once
Mobile Marketing Watch
There’s an old saw (pun intended) among carpenters: measure twice, cut once. It’s intended to convey the idea that measuring is serious business — and that cutting before making sure of the dimensions leads to wasted time and money. Well, Nielsen, the premier global information and measurement company, has released a new report indicating that the new mobile medium needs to cleave to the same dictum.
Inside Google's World Cup newsroom
Fast Company
Inside a San Francisco office building, Google is trying its latest experiment: original sports journalism. When the 2014 World Cup began, Google unveiled a World Cup Trends Newsroom to turn search data surrounding soccer games into infographics. For the duration of the World Cup, a team of data scientists, designers, editors, and translators will publish shareable original content in multiple languages to the microsite.
2 senior Twitter executives resign as growth lags
Reuters
Twitter Inc. announced the abrupt departure of two senior executives, including the chief operating officer who had been responsible for the social media company's efforts to revive flagging user growth. Ali Rowghani, once seen as an influential No. 2 who oversaw Twitter's product development, finances and dealmaking, departed after clashing with Chief Executive Officer Dick Costolo over whether he should continue to oversee product innovation, a person familiar with the matter said.
An iTunes for news? Blendle says it has built one, but the history of such efforts isn't encouraging
GigaOM
It sounds like such an appealing idea: an iTunes for news, where instead of songs you buy individual stories from different outlets, rather than paying to subscribe to an entire newspaper or website. New York Times media writer David Carr even suggested such a thing in 2009 (and was widely criticized for doing so), but no one has been able to make it work. A Dutch startup called Blendle, however, says it has built exactly that, and it is not only working but succeeding — and it just signed up its first English-language publisher: The Economist.
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• CircPort® - Hosted speech recognition IVR solution, process customer-service subscription requests.
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• CircPort Web™ - CircPort® solution via the Internet
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Key tips, apps for mobile reporters working in tough environments
PBS
Knight International Journalism Fellow Babatunde Akpeji is building a network of citizen journalists to cover health in Nigeria’s Delta region, an area rich in oil and natural resources but beset by severe poverty. Akpeji trains the citizen journalists in basic reporting techniques, simple audio and video production, mobile tools and journalism ethics. Then, the participants use their mobile phones to send news on poverty and environmental concerns to the Vital Voices for Health website and to media organizations in Lagos and Abuja.
The anatomy of a robot journalist
Tow Center for Digital Journalism
Despite the proprietary nature of most robot journalists, the great thing about patents is that they’re public. And patents have been granted to several major players in the robo-journalism space already, including Narrative Science, Automated Insights, and Yseop, making their algorithms just a little bit less opaque in terms of how they operate. So how does a robo-writer from Narrative Science really work?
The mobile majority: Engaging people on smartphones is the next big challenge to the news
Nieman Journalism Lab
It almost seems unfair — a case of double jeopardy. Traditional news organizations have spent the past decade responding to an enormously disruptive piece of technology: the web browser. Their old monopolies, their old claims on the audience’s attention, were broken by a platform that let anyone publish — no printing press or broadcast tower required. The impact on their business models, particularly at newspapers…well, you know all about that.
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NAA Updates
For more information about NAA, please contact Sean O'Leary.
Colby Horton, Vice President of Publishing, 469.420.2601
Samantha Emerson, Content Editor, 469.420.2669
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