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Advertisers/agencies just announced: Centro, Dick's Sporting Goods, Lead Giant, News America Marketing, RateSeeker, Retail Print Media, and USSPI — We will be hosting adXchange this Sept. 16-18 at the Embassy Suites Chicago Downtown Magnificent Mile. This event offers a cost-and-time-saving opportunity for publishers to have private one-on-one meetings with advertisers and agencies. You must register to attend (login required). Alliance members and advertisers receive complimentary registration. Non-Alliance members representing a news media organization may attend the event/set up meetings for a fee (now $375/attendee, rates will go up on August 27). For more information or to register, click here.
The News Media Alliance testified at a House Judiciary Committee Congressional hearing, "Online Platforms and Market Power, Part 1: The Free and Diverse Press," on the need to protect the future of journalism through granting news publishers a safe harbor to negotiate for better business terms with the big tech platforms, such as Facebook and Google. The Alliance submitted written testimony Monday, ahead of the hearing.
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You can help tell Google — and Congress — that news publishers need a fair deal by running an editorial or op-ed explaining the revenue disparity and the importance of having a thriving news media ecosystem.
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Pictures move. Ads talk. Deeper content. Live shopping. Our augmented reality platform turns newspapers into revenue machines. We are building newspapers of the future. MORE
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Watch our briefing on the importance of protecting journalism in the online ecosystem.
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Columbia Journalism Review
As the news industry continues to suffer layoffs and sinking profits, efforts are afoot in Congress to lend a hand. In recent months, two bills have been introduced that aim to help publications reassert themselves amid a challenging market, and a group of congress members, led by Mark DeSaulnier, a Democrat from California, have dedicated themselves to seeking further solutions.
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Journalism.co.uk
Jesper Doub, Facebook EMEA, director of news partnerships, was an outspoken critic of Facebook until he joined the company last year.
Speaking at GEN Summit, he said that Facebook is looking at new ways to help news organizations monetize content published on the platform.
"I believe the best way to make it happen is to allow news organizations to make business on Facebook," he said.
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Nieman Lab
Sometimes the best journalism tells us the worst news.
The United States has a tradition of learning troubling news through extraordinary reporting efforts from combat zones. During the Vietnam War, award-winning journalism revealed the slaughter of Vietnamese civilians by American soldiers at My Lai. More recently, reports describing the torture and abuse of prisoners at Abu Ghraib in Iraq embarrassed the U.S. government.
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INMA
We all know the background we're working in: The media industry is being disrupted. Readers move from print to digital channels. Our advertisement revenues are threatened by global giants like Facebook and Google. In short, the media industry needs to change and come up with sustainable business models for the future. How do we go about designing the best innovation process to achieve this?
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AdAge
Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they're getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency holding companies and media companies that include Google, Facebook and NBC/Universal.
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MediaPost
The Local Media Consortium and Local Media Association recently announced results from their first Branded Content Project, which details the ways that local media approaches and profits from sponsored campaigns.
"One thing that surprised us the most is how many folks wanted to participate," said Julia Campbell, branded content lead at Local Media Association and Local Media Consortium.
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Nieman Lab
Tired of the trolls and infinite screaming on Twitter? Try the infinite video memes on TikTok — perhaps the most successful new social platform among American young people since Snapchat more than a half-decade ago. And as with Snapchat before it, news organizations are trying to figure out a way in — wading into the duet-laden waters of the newest Next Big Thing.
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Digiday
Publishers have been playing more with Twitch — and even, believe it or not, making money off it.
As the Amazon-owned live video platform grows its sales team, publishers like The Washington Post, Cheddar and BuzzFeed have invested in creating specific shows catered to the platform over the last year. Publishers said Twitch is useful not only as a way to grow audience numbers but also to learn from a community that's quite active in the comments.
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Digiday
Millie Tran is the deputy off-platform editor at the New York Times, where she manages how The Times handles coverage and distribution of its content on social media channels and everything else that is not their owned and operated platform.
"I really emphasize hiring editors for social media roles," said Tran on this week's Digiday Podcast. "Everyone looks at whether you’ve been a social media editor but the foundation of that role is about being a good editor with excellent news judgment."
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Press Gazette
Mogul News bills itself as offering access to "the world's best journalism in one app," bringing together newsbrands whose content is behind a paywall under one "simple and affordable" subscription of £9.99 per month.
The team handpicks what articles to feature on the app from news publishers' feeds, choosing which title has the best coverage on a particular topic and ensuring contrasting opinions are included.
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