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Jun. 20, 2012

NAA News


NAA report examines the single-copy value equation
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A new report from NAA looks at the essential role of single-copy sales in the newspaper business model: delivering revenue to the bottom line, important audiences to advertisers and customer foot traffic to partners at retail locations. Based upon interviews with newspaper executives, the latest survey data and numbers from the upcoming release of NAA Facts, Figures and Logic, the report provides a status update on the single-copy sales channel and how newspapers are moving forward. More


Explore the single-copy value equation in NAA's July 12 webinar
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NAA's Single-Copy Committee will present the latest industry initiatives and approaches in adapting to changes in the single-copy marketplace, addressing the increased focus on revenue, new account initiatives, effective retail partnerships and life after the coupon craze. Attendees will learn about new data and individual promotional success stories, as well as the longer-term strategies required to keep single-copy sales a healthy and viable channel for building audience. More


Macy's kicks off media-agency review
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Macy's, which spends nearly $1.5 billion on U.S. advertising annually, has issued a request-for-proposals for media agencies. "As normal practice of periodic agency reviews, Macy's is conducting a review of its media account currently handled by MEC," said a Macy's spokeswoman. More

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U.S. advertising spending rebounds in Q1
Los Angeles Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Bouncing back from disappointing trends in 2011, total advertising spending in the first quarter of this year inched up 2.6 percent, compared to the previous year period, according to a new report from Kantar Media. Spanish-language media also showed improvement, including Spanish-language newspapers, which climbed 4.7 percent. More

Search, social, IAB lead alliance to stop bad ads
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
AOL, Facebook, Google, the Interactive Advertising Bureau, Twitter and others have created an alliance to stop bad online advertisements. The team will lead participating partners Mozilla to PayPal, Verizon, Verisign and others. More

The first graduates from advertising high
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The High School for Innovation in Advertising and Media — devoted to teaching advertising and media — will graduate its first class of seniors. The Brooklyn, N.Y., school will graduate about 40 students. More


Photographer describes foray into 3-D magazine
PrintWeek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
World-renowned photographer Nick Saglimbeni recently launched the world's first completely 3-D magazine, World's Most Beautiful, to work across print, mobile and Web platforms. Every element of the magazine, from the text to the advertisements, was rendered in 3-D and photographed using Saglimbeni's own 3-D photographic technology. More

Worldcrunch launches international news feed for translated content    Share    Share on FacebookTwitterShare on LinkedinE-mail article
News translation platform Worldcrunch has launched Crunch It, a new "international news feed" that provides translated snippets of journalism from across the Web. More

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Niagara Falls tightrope walk a ratings bonanza for ABC
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The live telecast of a tightrope walk over Niagara Falls did exactly what ABC hoped: it lifted the network to a first-place finish for the night and provided evidence that there's an audience out there hungry for big television stunts. More

Why ABC News iPad app changes by time of day
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The recently released ABC News iPad app shifts to different formats at different times of day. "We realized that people are using the app in different ways at different points of the day," said Joe Ruffolo, ABC's senior vice president of digital. More
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Microsoft unveils Surface tablet to rival iPad
CNNMoney    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Upending one of the world's most successful business strategies over the past three decades, Microsoft has developed a Windows tablet computer of its own design. The company recently unveiled the Surface, a PC tablet that runs Windows 8. More

State Department chooses Amazon Kindle over iPad, Nook
InformationWeek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The State Department plans to award a contract to Amazon to purchase thousands of Kindle e-readers for use in its offices around the world. Valued at up to $16.5 million over five years, the contract calls for an initial order of 2,500 Kindles, to be distributed to libraries, cultural centers, reading rooms and other "American spaces" operated by the State Department. More

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Survey paints portrait of U.S. tablet user
The Next Web    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A recent survey by the Online Publishers Association provides a few interesting nuggets of information about how people make use of tablets. In particular, the study showed 37 percent of users access national news with their tablets. More

Twitter's expanded tweets are a double-edged sword
GigaOM    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Twitter is in the process of rolling out what it calls "expanded tweets," a new feature on both the Web and mobile version that shows additional content for certain publishers and services, such as the New York Times and ABC News. More

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BuzzFeed, NYT to produce live video at conventions
Capital NY    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The New York Times and BuzzFeed recently announced plans to team up on live video coverage of the 2012 Democratic and Republican conventions. More

Business Models

StarTribune's consumer strategy brings in 42 percent of revenue
INMA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The StarTribune in Minneapolis has seen 24 months of consistent circulation growth. Subscriber revenues across print and digital platforms seem to be on their way to meeting the company’s goal of a 50 percent consumer/50 percent advertising revenue share. This article shares the strategy behind the numbers. More

LAT expands distribution for Spanish-language paper
Los Angeles Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Los Angeles Times Media Group's Hoy Los Angeles is expanding to a Thursday-Saturday print schedule with a new Thursday edition focusing on lifestyle news for Spanish-language readers. Hoy Los Angeles' print distribution will expand by 90,000 copies, for a total weekly circulation of 970,000 copies. More

Readability ends publisher payment plan
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The news reader app Readability will no longer accept reader fees and will distribute about $150,000 in unclaimed money to the publishers whose content generated it. More
For more information about NAA, please contact Marina Hendricks,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Senior Content Editor, 469.420.2648   Contribute news
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