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The News Media Alliance yesterday announced it will join with Inland Press Association, Local Media Association and the Southern Newspaper Publishers Association as a partner of Mega-Conference 2018, to be held Feb. 26-28 in San Diego. Mega-Conference attracts 700-900 attendees annually and features a large trade show. "We are delighted to join together with these three exceptional organizations to offer the biggest, most innovative conference for the news publishing industry," stated News Media Alliance President & CEO David Chavern.
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Medium
By News Media Alliance President & CEO David Chavern — I want to commend you on your new "hard questions" initiative. The issues you mention are of central importance to not only your company, but also your users and the broader public — and it is an absolute good that you are wrestling with them. If I may ask, though: What is the role and value of news on Facebook? We know certain things about news. First, people love it. The audience for hard news is larger than it has ever been. But news has the additional benefit of also being important. News isn't just content.
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Ryan Kanner comes from a long line of programmers. Immediately after graduation, he began working for marketing agencies, building websites. Now, at 25 years old, he is a WordPress Developer for Digital First Media in Denver, Colorado. Ryan is also one of News Media Alliance's Rising Stars. His grandfather learned programming language during technical school and his mother followed suit as the first female programmer on her team in New York. Ryan had always shown an interest and at 16 years old, he started working with a family friend, doing grunt work on some basic websites. Quickly after Ryan moved to Denver, he connected with Digital First Media and knew he wanted to be a part of it.
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The world's most prestigious digital news awards are now open to North America! Entries are still open to join WAN-IFRA's first North American Digital Media Awards. The competition recognizes the most innovative digital projects and products that engage readers while growing digital revenue in 10 different categories. The North American Digital Media Awards winners will be announced during WAN-IFRA's Digital Media North America conference, organized jointly with the News Media Alliance, which will take place in New York on Oct. 18-20.
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Richard Brown doesn't see success as having your name on a bridge. Instead, he believes it's helping people get across the bridge. He's been labeled as a fixer. He likes systems, breaking them down and rebuilding them. The 28-year-old is one of the Rising Stars honored by the News Media Alliance. He was Director of Digital Operations & Sales at the Milwaukee Journal Sentinel, a Gannett property, when nominated, but more recently he has stepped into the position of Digital Optimization Manager.
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In Laredo, Texas, a woman could lose the land she owns to make way for a border wall. In North Platte, Nebraska, people might not have access to their rural airport. In Toledo, Ohio, families relying on food stamps are worried about how they will get by if their benefits are cut. It's budget season in Washington. How will lawmakers choose to fund defense, transportation and programs for Americans most in need? Gray Television Washington News Bureau works to make national issues local and bring local issues to the national spotlight.
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On June 2, Cox Media Group (CMG) announced the launch of a new brand marketing strategy that puts the focus on the strength and value of local journalism. The "Worth Knowing" campaign communicates the value proposition to readers that it is worth knowing and paying for news content. Its goal is to deepen the emotional connection and perception of value to consumers. It's more than a campaign; it's a long-term brand strategy. The strategy was in the works before the election and fake news war began.
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Ashley Dunn didn't always know what she wanted to do, but now, looking back, it makes perfect sense. Ashley, only 29 years old, is one of News Media Alliance's Rising Stars. Currently, she is a Multi Media Account Executive at Cox Media Group where she does print and digital advertising sales in Austin, Texas. A lot of Ashley's history would point to her current career. Her parents met at the local newspaper. Her mother worked in newspaper sales, but Ashley recently discovered that her mother also sold advertising.
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Poynter
If you are a reporter at one of McClatchy's 31 papers, you will have this meeting sometime in the next year, or you may have already:
You will be asked to join one of your editors and a member of corporate's roving "reinvention team." There will be talk of digital best practices, but the heart of the exercise is a look at how well a collection of your recent stories performed online. Which ones were hits? Which ones bombed?
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Digiday
Driving direct connections with readers has become increasingly important. For publishers with subscription models, converting those readers into subscribers — like everything in digital media — has gotten more complicated.
News UK estimates people need to come into contact with the brand seven times before subscribing. Before last August, when The Times of London launched an open-access model where people can read two articles in exchange for a name and email, tracking these seven visits was harder.
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Medium
A new study of internet users in Spain shows that those who trust "the media" less are more willing to pay for news online.
The explanation for this counterintuitive behavior is that those distrustful folks "are willing to pay for those specific media that they trust," according to the researchers, Alfonso Vara-Miguel of the Universidad de Navarra and Manuel Goyanes of the Universidad Carlos III of Madrid.
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Politico
New York Times executive editor Dean Baquet was being grilled by his own media columnist recently during a sardonically titled talk, "Covering POTUS: A Conversation with the Failing NYT," when someone in the audience asked: "Better slogan: 'The truth is more important now than ever,' or 'Democracy Dies in Darkness?'"
The former was from a brand campaign the Times kicked off during the Oscars; the latter was the Post's new motto, an old saying invoked by owner Jeff Bezos in an interview with editor Marty Baron.
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Advertising Age
The duopoly is forcing some unlikely partners into bed with each other.
Large publishers are hatching new alliances to counter Google and Facebook, the so-called duopoly that's expected to capture 85% of new digital advertising this year in the U.S. and 60% of digital spending, according to various estimates.
The duopoly's biggest advantage is immense reach among consumers who sign in and reveal all kinds of details about themselves.
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Adweek
Two years ago, Ira Glass came to Cannes for the first time on a mission to get advertisers supporting podcasts. The result, unfortunately, wasn't quite what he'd hoped for.
"A couple of brands heard us and have started to spend some money, but not very many," he tells Adweek on a special Cannes podcast episode. "It is a message that has not gotten out." After skipping a year, Glass is back for the 2017 Cannes Lions International Festival of Creativity, and he's ... well, he's still having a hard time.
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Ad Exchanger
Publishers need scale to survive. Fusion Media Group is an example of that strategy in action.
The modern Fusion Media Group is about a year and a half in the making. Univision first expanded by buying The Root from The Washington Post, and then a stake in The Onion.
In August, it bought Gawker Media for $135 million in a bankruptcy sale after the publisher lost a lawsuit against Hulk Hogan.
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Poynter
The last Washington Post column I came across was only interesting because a computer read it to me.
Amazon Polly is a text-to-speech service that sounds like a cross between a customer service agent and Siri. Its "lifelike" reading is dispassionate, and each comma prompts an overly long pause between words. Yet, I found myself listening to several articles for at least a few minutes apiece as I stared into empty space at work.
And that's exactly what the Post is shooting for.
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Digiday
Last week, The New York Times announced it would expand the use of automation to open up more articles to reader comments. Using a system called Moderator developed with Jigsaw, the tech incubator from Google's parent company Alphabet, the Times hopes to expand the number of stories open to comments from 10 percent today to 80 percent by the end of the year. But the tech wouldn't work without the foundation the Times community desk laid.
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Pew Research Center
The audio news sector in the U.S. is split by modes of delivery: traditional terrestrial (AM/FM) radio and digital formats such as online radio and podcasting. While terrestrial radio reaches almost the entire U.S. population and remains steady in its revenue, online radio and podcasting audiences have continued to grow over the last decade. Explore the patterns and longitudinal data about audio and podcasting here.
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