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June. 22, 2011

NAA News

John F. Sturm announces retirement from NAA

NAA President and CEO John F. Sturm has announced his intention to retire from the association in September 2011. A search for his replacement has been completed and an announcement is expected next week. Sturm was named president and CEO in 1995 and led NAA through one of the newspaper industry's most dramatic periods of change. He successfully refocused and reorganized the association to better align its mission and goals with new marketplace realities, including its members' continued transition toward robust digital platforms. Under his tenure, Sturm increased member participation and introduced a number of key strategic product and service offerings for the benefit of members, the industry and newspaper readers. He provided strategic guidance and administrative oversight to the Newspaper National Network in New York City, an affiliate of NAA that sells print and digital national advertising into newspapers. He was also president of the NAA Foundation. MORE


Website redesign emphasizes ease of use, industry's multiplatform focus
During the first week in July, NAA will launch its new version of — the association's principal channel for sharing information on opportunities and issues facing the industry. Our redesigned site will feature a fresh, contemporary look reflecting newspapers' continued digital transformation. Enhanced search and navigation will help members identify and locate content. In a special new section, "My NAA," members will be able to perform a variety of functions: manage account information; view case studies, webinars, sales collateral and research; register for events; and purchase the latest NAA products and offerings. The new website will offer multimedia and social sharing capabilities for conveying industry vitality. In addition, it will connect members to other important Web properties such as — the association's website dedicated to the power of newspaper advertising — the NAA mediaXchange and NAA Foundation websites, as well as NAA blogs, Newspaper CareerBank and Vendor Links.

Legal Issues

Amicus brief addresses Postal Service ban on newsracks, other expressive activity
NAA has filed an amicus curiae brief in federal appeals court in a case challenging a U.S. Postal Service regulatory ban on expressive activity on postal campus sidewalks. The Postal Service issued notices in fall 2010 demanding that newsracks nationwide be removed from its property, coinciding with a federal district court decision upholding the ban on certain expressive activities on nonperimeter postal sidewalks. Also joining the amicus brief are A.H. Belo Corp., Gannett Co. Inc., Journal Sentinel Inc., Lee Enterprises Inc., McClatchy Co., The New York Times Co., E. W. Scripps Co. and Stephens Media LLC. The brief explains why interior postal sidewalks are public forums historically used for First Amendment activity. In addition, the brief states that even if these sidewalks are not public forums, Postal Service conduct toward unobtrusive speech is unreasonable and the rule should allow First Amendment activities consistent and noninterfering with the purpose and function of the property. MORE

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Webinar looks at home-delivery strategies
"Marketing Home Delivery: The Subscriber Life Cycle and the Model Renewal Process," a free June 29 webinar for NAA members, focuses on a cost-effective method that’s delivering measurable results. It's a comprehensive approach to building sustainable home-delivery circulation that embraces data-driven sales decisions, behavior modeling to retain subscribers and more sophisticated billing and renewal tools. Using actual data and showcasing examples of successful programs conducted at multiple newspapers, the session addresses the subscriber life cycle, the model renewal process and the most effective billing practices for retaining today's readers. Sign up today!


Club recognizes printing quality worldwide
Registration is now open for the 2012-2014 International Newspaper Color Quality Club, the only worldwide printing quality competition for newspapers. The competition's goal is to improve the quality of reproduction and printing in newspaper production. Companies that successfully participate in the competition are awarded membership in the exclusive group of top-quality titles. MORE

Local Media Daily Deal Program

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Mobile shopping set to spike
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The retail industry is itching to sell products on mobile phones; it's just waiting for consumers to start buying. More


Mobile apps have overtaken Web usage    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Looks like we might be at a tipping point in the market for mobile apps and how they are becoming the go-to place for digital content. A new bit of number-crunching from the app analytics company Flurry claims that for the first time, this month the U.S. mobile app consumption overtook Web surfing — on mobile and PC — in terms of minutes of use. More

Newspaper chain is switching 8,500 employees to Google apps
Business Insider    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The McClatchy newspaper chain is shifting its 8,500 employees over to Google apps. More

New Advertising Sales Training Certification
Media Sales Basics gets new advertising reps up-to-speed faster and helps reduce turnover so you can concentrate on building revenue. This new program is:

• Focused: Designed for anyone new to advertising or media sales
• Online: Available anytime
• Affordable: Just $79 per rep or even lower with an unlimited staff license


AOL considering paid content
Bloomberg    Share    Share on FacebookTwitterShare on LinkedinE-mail article
AOL Inc. may introduce premium versions of its online content and make international acquisitions as Chief Executive Officer Tim Armstrong works to turn around the struggling Internet pioneer. More

Pulse news app raises $9 million in funding
Los Angeles Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Pulse, a popular news-reading app for Apple's iOS and Google's Android, could end up being the Netflix of the news business if Akshay Kothari can have his way. More

Business Models

One small paper's experiment with publishing e-books
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When you are a 50,000-circulation daily newspaper in Fargo, N.D., it would be easy to leave trying new things to the big guys. But that's not the attitude of The Forum of Fargo-Moorhead, which just rolled out its first feature-length series as a Kindle Edition. More
For more information about NAA, please contact Cheryl Sadowski,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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