| By John Kimball — If you look, there are opportunities for newspapers to grow advertising revenue in some categories – not in spite of the COVID-19 health crisis, but because of it. Even as things begin to open up, financial planning, home decorating, landscaping, local home improvement and other types of businesses can take advantage of projects and to-do lists developed as people spent more and more time at home. But political advertising just might top the list. Estimates range anywhere from $8 billion to as much as $11 billion that will be spent to elect candidates, to advocate for ballot issues, on GOTV (get out the vote) mail flyers and print yard signs. |
