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On June 11, Alliance President and CEO David Chavern testified before the House Judiciary Committee on "Online Platforms and Market Power, Part 1: The Free and Diverse Press," a hearing about the impact tech platforms like Google and Facebook have on news publishers. The Alliance has put together a video of the highlights.
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Advertisers/agencies just announced: Dick's Sporting Goods, USSPI, Retail Print Media, Mediabids — We will be hosting adXchange this September 16-18 at the Embassy Suites Chicago Downtown Magnificent Mile. This event offers a cost-and-time-saving opportunity for publishers to have private one-on-one meetings with advertisers and agencies. You must register to attend (login required). Alliance members and advertisers receive complimentary registration. Non-Alliance members representing a news media organization may attend the event/set up meetings for a fee (now $375/attendee, rates will go up on August 27).
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During the June 11 hearing, "Online Platforms and Market Power, Part 1: The Free and Diverse Press," a bold assertion was made by Matthew Schruers of the Computer and Communications Industry Association (CCIA), a representative of the major tech platforms, who stated that news publishers make a 70 percent and higher share of digital ad revenue delivered through tech platforms. That would certainly come as a surprise to news publishers! The assertion isn't supported by studies by The Guardian, the Australian Competition & Consumer Commission, the French Competition Authority, or the UK House of Lords.
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Pictures move. Ads talk. Deeper content. Live shopping. Our augmented reality platform turns newspapers into revenue machines. We are building newspapers of the future. MORE
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In a recent ruling, a federal judge in Oregon issued an order that implemented a nationwide injunction against Adept Management for its false and misleading newspaper and magazine subscription campaign that plagued consumers from 2010 to 2015. Adept Management — and the roughly 19 companies that it operated — purported to send "renewal notices" to current subscribers claiming that a subscription renewal was required when it was not.
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The News Media Alliance testified at a House Judiciary Committee Congressional hearing, "Online Platforms and Market Power, Part 1: The Free and Diverse Press," on the need to protect the future of journalism through granting news publishers a safe harbor to negotiate for better business terms with the big tech platforms, such as Facebook and Google. The Alliance submitted written testimony, ahead of the hearing.
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The News Media Alliance recently published findings from a new study that analyzes how Google uses and benefits from news. Among the major findings of the study is that news is a key source on which Google has increasingly relied to drive revenue. You can help tell Google — and Congress — that news publishers need a fair deal by running an editorial or op-ed explaining the revenue disparity and the importance of having a thriving news media ecosystem. Download a sample op-ed from the Alliance.
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Share your opinions and help us plan for the future. Share your thoughts on relevant industry issues and topics for potential future Alliance content by becoming an Alliance Insider. All roles and functions within the news organization are welcome to join! The only requirement is that you be employed at an Alliance member news company. In exchange for your input, you will receive exclusive access to select Alliance reports (e.g. audience & circulation, metricsXchange benchmarking, etc.) and other tools and materials before they are released to the public. Click here to become an Alliance Insider.
Columbia Journalism Review
Journalists have always been parochial. Reporters tend to focus on their story, their beat; newsworthiness depends on the narrow interests of a community. In some ways, the internet has pulled us out of our isolated spheres and offered the potential for vastly growing our audiences, yet for most outlets, that expansion has not happened. The news has largely remained local — or at least has aimed to stay that way in light of brutal economic threats.
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CNBC
Keeping a newspaper afloat in the digital economy is difficult. Leading a newspaper to quadruple its market value in the digital economy is almost unthinkable. However, this is exactly what The New York Times Company CEO Mark Thompson has done.
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Poynter
The Town Crier boasts some serious California news done right, on a hyperlocal scale: residential and commercial growth, wildfire and forestry management, tourism, the pot industry, water management districts. In all, the paper keeps its eye on eight public agency boards. It takes its watchdog role seriously. And it has resorted to an innovative "membership" model to stay afloat.
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Brattleboro Reformer
The Berkshire Eagle has an expanded investigative team. There's a new 12-page lifestyle section for the Eagle's Sunday editions. There is an advisory board that includes cellist Yo-Yo Ma and Pulitzer-winning writer Elizabeth Kolbert. The newspaper is wider, its paper thicker. A hiring flurry, driven by new owners, has brought more than 50 new jobs to the western Massachusetts daily and its three sister papers in Vermont. The idea: Investing in the newsroom will translate into more paying readers.
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The American Prospect
The online ad market as a whole is growing (expected year-over-year growth of 20%), but growth is not a market trend. Outside of Google, Facebook, and a few others, the rest of the market, which includes thousands and thousands of independent news publishers (that depend on digital advertising as their primary source of revenue), will shrink by 11%. If we are going to start understanding what the competition concerns are in the digital advertising industry, we need to understand how online advertising really works.
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MediaPost
Advertisers and media buyers are using multiple, disparate sets of data to target audiences and buy digital media, but they are having a hard time harmonizing them. When push comes to shove, they usually default to so-called "first-party" data based on direct relationships they have with consumers.
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Ad Age
A scant 10 years ago, the biggest global brands spoke at conferences about integrated marketing and eliminating silos. And yet at the time, no one knew the surge of control consumers would grab away from CMOs, not to mention the intensity and velocity at which it would happen, nor had anyone experienced the burden of the new accountabilities and challenges we face today.
The walls are coming down, and once disparate pathways are converging. But defining this new reality often produces more questions than answers.
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Nieman Lab
In recent months, publishers may have been noticing an influx of traffic from a not-usual suspect: SmartNews, the news app that was founded in Japan in 2012 and has been operating in the U.S. since 2014. The company is Parse.ly's most reliably growing external traffic referrer this year, growing at an average of 8.8% per month across the 3,000 sites that Parse.ly tracks.
But whether SmartNews, which now counts 15 million monthly active users globally, can be more than a traffic driver — whether it can actually convert readers into subscribers — is still a question.
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The Guardian
Major media companies and Facebook are scrambling to come to grips with a landmark ruling by an Australian judge that found publishers are legally responsible for pre-moderating comments on the social media site. On Monday in the New South Wales supreme court judge Stephen Rothman found that commercial entities, including media companies, could be regarded as the publishers of comments made on Facebook, and as such had a responsibility to ensure defamatory remarks were not posted in the first place.
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Nieman Lab
Whether an image looks like a random Facebook post or part of a New York Times story doesn't make much of a difference. But your level of experience with the Internet and image editing does.
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