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Training
API, Poynter, Knight Foundation join forces on digital training
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The American Press Institute is teaming up with The Poynter Institute and the John S. and James L. Knight Foundation to provide a major public service at a critical time by launching a new program featuring ongoing training in the state-of-the-art digital tools that newspapers need to multiply their productivity and impact. API, which provides training, research and best practices for newspaper executives, recently merged with the NAA Foundation and is headquartered at NAA. Poynter, a top journalism training center, will work with API and Knight to develop a curriculum that shows reporters, editors and business-side leaders how to apply new digital tools to their work, and how to develop a culture of innovation in their organizations.
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Circulation
Success story: Using direct response to sell subscriptions
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Newspapers continue to diversify their subscription sales efforts and are becoming increasingly reliant on effective direct-response programs to target sales to the best prospects and improve profitability. A guest commentary examines the successful formula applied by the StarTribune in Minneapolis and Infinity Direct to acquire additional high-value, tenured subscribers. In addition, it provides details on how they collaborated to create a multichannel marketing campaign with a strategy built around targeting the most likely responders.
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Best Buy rolls out new tagline, focus
Advertising Age
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Amid an executive exodus, a prolonged sales slump and increasing competition from rivals, Best Buy is trying to get back in fighting shape before the crucial back-to-school and holiday seasons. Best Buy's new tagline, rolling out this summer, is "Making technology work for you." The back-to-school campaign from CP&B is the first to carry the new tagline. It focuses on college students who are innovating with technology.
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Exclusively for newspapers and funeral directors, Memoriams streamlines the process of placing obituaries
Contact sales@adpay.com to get signed up for FREE
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Fisker turns to advertising in wake of PR woes
Advertising Age
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Luxury car brand Fisker bought considerable real estate in The Wall Street Journal to advertise Karma, its $100,000 hybrid plug-in sports sedan. The automaker said the ads are an attempt to tell its story, rather than a defensive response to recalls, embarrassing reviews and political criticism.
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Union Pacific marks 150th year with print ad campaign
The New York Times
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To mark its 150th anniversary, Union Pacific is rolling out a national advertising campaign. Print ads feature Union Pacific trains winding through sweeping American landscapes, while copy emphasizes the railroad's role in the country's history — and future.
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Facebook offering app subscriptions
Folio
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While magazines haven't exactly rushed to create Facebook apps, perhaps some changes to the social network's monetization policies will offer some incentive to do so. Starting next month, app developers will be able to sell subscriptions to their Facebook.com and mobile Web apps.
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Tailored training. Energize veterans and monetize newbies faster! NRS Media’s world class training is the right choice. Contact Jerry Donovan at 303-522-6370. www.nrsmedia.com |
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Augmented reality pioneer publishes demo magazine
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To demonstrate the power of its new Layer Creator tool for applying augmented reality to print, Netherlands-based tech firm Layer has published a magazine. From pop-up 3-D models to a video-activated cover, the magazine works in sync with the app to bring digital enhancements immediately onto the page.
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NBC News to launch NBCNews.com
Politico
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NBC News, which has long had to share its website with MSNBC at msnbc.msn.com, is finally set to get its own website. The new site, which sources say is tentatively scheduled for September, would enable NBC News to distance its digital presence from that of its sister cable network, where programming has become increasingly liberal.
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Wired, The New Yorker pull back on Flipboard
Advertising Age
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Some magazines are developing Flipboard fatigue. Wired and The New Yorker are suspending efforts to sell ads on the platform and replacing their robust Flipboard feeds next month with spartan versions that summon their own websites if readers want whole articles.
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Gain advertisers and increase consumer readership with Vertis revenue generating strategies for newspapers. Leverage our national production platform and digital workflow solutions to efficiently manage complex and frequent versioning and parallel production runs. To learn more about Vertis innovative newspaper products, powerful consumer research or advanced distribution solutions, contact us today at newspapersales@vertisinc.com.
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The most comprehensive media audience measurement and consumer intelligence in today’s changing marketplace. Measuring 80+ U.S. cities. Let The Media Audit’s Combo Builder and Ad Campaign Planner tools show you and your advertisers how adding your newspaper or your website to an existing ad campaign can extend reach for any multi-media advertising campaign. Visit www.themediaaudit.com for more information or contact us at 800.324.9921.
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With Photos Unlimited, you get UNLIMITED USERS and UNLIMITED DOWNLOADS for one fixed rate every month--no per download charges! Get all the relevant photography you need of the latest trends and most popular categories for a flat monthly price. Contact a rep for more details: create@creativeoutlet.com.
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Paid content viewing on tablets, mobile up from 2011
Broadcasting & Cable
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As options for mobile viewing of paid video content increase, so does overall tablet and wireless-phone viewing, according to the J.D. Power and Associates 2012 U.S. Residential Pay-to-View Study. The study, which examines attitudes, viewing preferences, behavior patterns, awareness and experiences among pay-to-view customers of major television and video service providers, also shows that PC/Mac-viewing has decreased from 2011.
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VendAsta builds white label reputation management platforms to help businesses prosper in an increasingly digital world. Reputation Management is a critical component of any digital bundle and VendAsta provides you the industry leading solution.
Visit us in Booth 608 at the NAA mediaXchange or check out www.vendasta.com for more info.
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Flipboard launches on Android phones
GigaOM
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Flipboard is finally launching on Android phones worldwide, and will also be available on the Kindle Fire and on Nook tablets. But Flipboard has no plans for a dedicated Android tablet app, another sign that the Android tablet market still lags behind the iPad in acceptance with top-notch developers.
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OnColor ECO Ink optimization software performs an intelligent GCR operation to transform "CMY" components to "K", reducing ink consumption while maintaining the highest possible print quality.
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Mobile users aren't abandoning print faster than non-mobile users
Adweek
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Two-thirds of U.S. adults now use at least one mobile media device such as a smartphone or tablet. And, happily for purveyors of print, they haven't abandoned newspapers and news magazines in droves.
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How The Telegraph monetized its iPad app
Digiday
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The Telegraph looks at page views, number of visits, time of day of visits, day of week, app version, most-read stories and more to figure out what the opportunities are from an advertiser’s standpoint. The Telegraph's learnings will help advertisers create more effective and relevant ads.
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Gannett cites progress in digital subscriptions
News & Tech
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Gannett Co. Inc. said its digital subscriber strategy is on track to contribute the $100 million in incremental earnings the company projected last year when it outlined plans to launch metered paywalls across its U.S. Community Publishing properties.
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Why newspapers remain so important to the public
The Guardian
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It's likely that a tweet that's worthy of a follow-up by a reporter has been seen by hundreds of us at the same time as the reporter first spotted it. So readers of the next day's paper may not be surprised by the story born from the original tweet, but they do want to know if it was really true and, if so, what it means for them.
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