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Jun. 27, 2012

NAA News


API, Poynter, Knight Foundation join forces on digital training
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The American Press Institute is teaming up with The Poynter Institute and the John S. and James L. Knight Foundation to provide a major public service at a critical time by launching a new program featuring ongoing training in the state-of-the-art digital tools that newspapers need to multiply their productivity and impact. API, which provides training, research and best practices for newspaper executives, recently merged with the NAA Foundation and is headquartered at NAA. Poynter, a top journalism training center, will work with API and Knight to develop a curriculum that shows reporters, editors and business-side leaders how to apply new digital tools to their work, and how to develop a culture of innovation in their organizations. More


Success story: Using direct response to sell subscriptions
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Newspapers continue to diversify their subscription sales efforts and are becoming increasingly reliant on effective direct-response programs to target sales to the best prospects and improve profitability. A guest commentary examines the successful formula applied by the StarTribune in Minneapolis and Infinity Direct to acquire additional high-value, tenured subscribers. In addition, it provides details on how they collaborated to create a multichannel marketing campaign with a strategy built around targeting the most likely responders. More


Best Buy rolls out new tagline, focus
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Amid an executive exodus, a prolonged sales slump and increasing competition from rivals, Best Buy is trying to get back in fighting shape before the crucial back-to-school and holiday seasons. Best Buy's new tagline, rolling out this summer, is "Making technology work for you." The back-to-school campaign from CP&B is the first to carry the new tagline. It focuses on college students who are innovating with technology. More

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Fisker turns to advertising in wake of PR woes
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Luxury car brand Fisker bought considerable real estate in The Wall Street Journal to advertise Karma, its $100,000 hybrid plug-in sports sedan. The automaker said the ads are an attempt to tell its story, rather than a defensive response to recalls, embarrassing reviews and political criticism. More

Union Pacific marks 150th year with print ad campaign
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
To mark its 150th anniversary, Union Pacific is rolling out a national advertising campaign. Print ads feature Union Pacific trains winding through sweeping American landscapes, while copy emphasizes the railroad's role in the country's history — and future. More


Facebook offering app subscriptions
Folio    Share    Share on FacebookTwitterShare on LinkedinE-mail article
While magazines haven't exactly rushed to create Facebook apps, perhaps some changes to the social network's monetization policies will offer some incentive to do so. Starting next month, app developers will be able to sell subscriptions to their and mobile Web apps. More

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Augmented reality pioneer publishes demo magazine
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To demonstrate the power of its new Layer Creator tool for applying augmented reality to print, Netherlands-based tech firm Layer has published a magazine. From pop-up 3-D models to a video-activated cover, the magazine works in sync with the app to bring digital enhancements immediately onto the page. More

NBC News to launch
Politico    Share    Share on FacebookTwitterShare on LinkedinE-mail article
NBC News, which has long had to share its website with MSNBC at, is finally set to get its own website. The new site, which sources say is tentatively scheduled for September, would enable NBC News to distance its digital presence from that of its sister cable network, where programming has become increasingly liberal. More

Wired, The New Yorker pull back on Flipboard
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Some magazines are developing Flipboard fatigue. Wired and The New Yorker are suspending efforts to sell ads on the platform and replacing their robust Flipboard feeds next month with spartan versions that summon their own websites if readers want whole articles. More
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Paid content viewing on tablets, mobile up from 2011
Broadcasting & Cable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As options for mobile viewing of paid video content increase, so does overall tablet and wireless-phone viewing, according to the J.D. Power and Associates 2012 U.S. Residential Pay-to-View Study. The study, which examines attitudes, viewing preferences, behavior patterns, awareness and experiences among pay-to-view customers of major television and video service providers, also shows that PC/Mac-viewing has decreased from 2011. More

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Flipboard launches on Android phones
GigaOM    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Flipboard is finally launching on Android phones worldwide, and will also be available on the Kindle Fire and on Nook tablets. But Flipboard has no plans for a dedicated Android tablet app, another sign that the Android tablet market still lags behind the iPad in acceptance with top-notch developers. More

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Mobile users aren't abandoning print faster than non-mobile users
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Two-thirds of U.S. adults now use at least one mobile media device such as a smartphone or tablet. And, happily for purveyors of print, they haven't abandoned newspapers and news magazines in droves. More

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How The Telegraph monetized its iPad app
Digiday    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Telegraph looks at page views, number of visits, time of day of visits, day of week, app version, most-read stories and more to figure out what the opportunities are from an advertiser’s standpoint. The Telegraph's learnings will help advertisers create more effective and relevant ads. More

Gannett cites progress in digital subscriptions
News & Tech    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Gannett Co. Inc. said its digital subscriber strategy is on track to contribute the $100 million in incremental earnings the company projected last year when it outlined plans to launch metered paywalls across its U.S. Community Publishing properties. More

Why newspapers remain so important to the public
The Guardian    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's likely that a tweet that's worthy of a follow-up by a reporter has been seen by hundreds of us at the same time as the reporter first spotted it. So readers of the next day's paper may not be surprised by the story born from the original tweet, but they do want to know if it was really true and, if so, what it means for them. More
For more information about NAA, please contact Marina Hendricks,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Senior Content Editor, 469.420.2648   Contribute news
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