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As ad revenue declines, news organizations are looking for digital subscription models to help bridge the gap. Several possible solutions have been proposed, including a range of paywall solutions. Our May/June New(s) Ideas winner has developed an exciting solution that offers maximum flexibility to fit any publisher's needs. Pelcro's paywall not only lets news organizations determine the extent of the paywall and subscription prices, but leverages artificial intelligence to target specific reader demographics with tailored offerings — all in less time than it takes to read the morning paper.
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I received several outside scholarships upon graduating from high school. One of those scholarships was from The Economic Club of Washington D.C., a nonprofit, nonpartisan organization that aims to increase the ties of the growing business communities within the District. I participate in The David M. Rubenstein/Economic Club of Washington, D.C. scholarship program, which is open exclusively to D.C. students. The program is amazing and as a result I was given the opportunity to apply for The Economic Club/Urban Alliance internship program, which brought me to the Alliance.
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The conversation around the exorbitant tariffs now being imposed on imports of Canadian newsprint, and their damaging impact on our industry, has reached a critical stage as the International Trade Commission (ITC) ramps up its final investigation. In coordination with the STOPP Coalition, we have launched a petition calling on the ITC to reverse the tariffs. We are hoping to obtain 10,000 signatures by the ITC's scheduled hearing on the case on July 17, but we can only do it with your help. We have provided new print and digital ads promoting the petition for you to run. We also encourage you to share this petition broadly with your readers via email and social media.
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Drive revenue. Build customer loyalty. Increase satisfaction and retention. With more than 455 newspaper clients and over 70 million calls per year, CircPort is leading the newspaper industry with innovative solutions and superior customer service.
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Since he joined USA TODAY Network in 2016, Haowei Qin has fueled growth by changing how the company views and leverages data from a strategic and operational perspective. While he has been with the company, Haowei developed processes that harness vast data sets by creating easy to understand models and leverage behavioral cohorts. His day-to-day is spent digging into customer insights and constructing models, resulting in growing the loyalty initiative and reducing churn.
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USA TODAY
Facebook presents many risks to the future of journalism. While the platform offers incredible access to billions of people, it is also a powerful delivery vehicle for garbage. We saw in the last election just how easy it was for bad actors to create false news and then pay Facebook to deliver it alongside professionally created content. As part of an effort to combat this flaw in their system, Facebook recently decided to start labeling genuine political news and opinion as political "advertising." This is not only misguided, but plays into dangerous anti-journalism narratives around the world that present real risks to reporters and local news publishers.
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"Democracy dies in darkness" may be the tagline for The Washington Post, but it's also a fact that the Center for International Media Assistance (CIMA) works to highlight with its aid to media development around the world. Last Tuesday, CIMA and the National Endowment for Democracy (NED), in partnership with AidData, presented findings from a new report on what's been done to fund the fourth estate around the world. The report, "Defending Independent Media: A Comprehensive Analysis of Aid Flows," looks at how much money is being funneled into media development across the globe, and how that money is being spent. Report author Mary Myers noted that among the unique data points in the report was a sharp decline in aid to media development projects in 2015.
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This summer, Margot Harris joins the public policy team as an intern. She is attending Columbia University, pursuing an MFA in Creative Nonfiction, she attended undergrad at Brown University with a degree in Sociology. Learn about her summer plans, future goals and interest in news media.
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Self-serve advertising sector is showing increases of 15% to 20% in multiple newspapers. “With consumer purchasing moving online, self-serve is increasingly an end user preference,” said Brian Gorman in an interview with LocalMediaInsider. iPublish platforms allow DIY sales, auto-ad building, admixes for print, Facebook, online and programmatic specific to each vertical.
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The European Union is currently revising its copyright legislation for the digital era. Article 11 of the proposed Directive on Copyright in the Digital Single Market would create a new right for press publishers to the digital use of their publications (the so-called "publishers' right," which we have discussed before). The European Parliament's Legal Affairs (JURI) Committee voted on its compromise amendments to the European Commission's proposal last week.
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Poynter
In covering the impact of Hurricane Harvey, and in continuing the daily slog, The Victoria (Texas) Advocate had to have a game plan. They did that through weekly meetings and a long list of stories they wanted to work on.
The Lancaster (Ohio) Eagle-Gazette needed that coordination, too, in coverage that led to the mayor's resignation. Reporters Spencer Remoquillo and Trista Thurston relied on color-coded Post-its to keep things organized.
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For over 10 years, Site Impact’s Private Label Email Marketing solutions have provided hyper-targeted data and in-house technology for advertisers. MORE
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Nieman Lab
Some publications are dropping print all together. But MIT Technology Review is doubling down on it.
MIT Tech Review recently rebranded its print edition from just a collection of articles, into a product that doesn't simply republish content that was posted online a month later, but has its own attitude and way of telling stories. "When you publish six times a year, you really can't pretend you're doing your audience any favors putting all this stuff into a print format," said Elizabeth Bramson-Boudreau, CEO and publisher of MIT Tech Review.
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Digiday
Eight months after Facebook started testing subscription sales within news publishers' Instant Articles pages, it said those tests with a dozen publishers have yielded "promising" preliminary results.
According to Facebook, people who saw subscription offers from publishers in Instant Articles in May were 17 percent more likely to subscribe than those who just saw publishers' standard mobile web links.
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The Lenfest Institute
Do you use an adblocker? Would you pay the local news organization that you subscribe to an extra dollar or two a month to be able to use their site with an ad-blocker? Those are the questions Associated Press reporter Ryan Nakashima has spent the past six months researching over the course of a fellowship at the Bay Area News Group, a local news publisher in northern California.
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Adweek
Google is rebranding its line of advertising products, retiring mainstays like DoubleClick while streamlining a new suite of services for media buyers, publishers and small businesses.
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News Media Works
Print's share of global ad spend is predicted to remain steady despite digital increasing its share in the global marketplace, according to the latest forecast from GroupM. The trend has been attributed to the high-quality brand environments print presents to advertisers.
The combined share of newspapers and magazines in the global marketplace has been revised from 14 percent to 13 percent in 2018 and 12 percent in 2019.
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The Wrap
Tim Cook wants your news experience to be a little less stressful — and that's why Apple is leaning on humans, rather than algorithms, to highlight its top stories in Apple News, according to the exec.
"News was kind of going a little crazy," said Cook at the Fortune CEO Initiative conference in San Francisco, explaining Apple's latest attempt to curb polarization. Apple's solution, unveiled earlier in the day, was a new, curated tab for coverage of the 2018 midterm elections.
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Mashable
Having missed the boat completely on fake news, Facebook appears to now be dropping the hammer on the real stuff.
The nonprofit investigative journalism outlet Reveal published a major story regarding immigrant children allegedly being forcibly injected with drugs at a government-contractor run detention center. As outlets do these days, it attempted to share the story on Facebook with its readers.
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