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Instagram has over 700 million monthly users and three times more engagement than its parent company, Facebook. Celebrities using the platform have tens of millions of followers; brands that are on it receive hundreds of thousands of likes. Despite seeing 424 percent year-to-year growth in engagement, the largest engagement increase of any platform, less than 40 percent of newspapers are on Instagram. So, what's stopping newspapers from hopping on the platform's bandwagon? Here are a couple things that could be holding them back.
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This decision by the EU clearly points to the need for U.S. regulators to take more seriously the challenges posed by Google and other tech giants. Some may object to the EU moving so aggressively against U.S.-based companies, but these authorities are at least trying to deal with some of the new competitive challenges facing our economy. U.S. lawmakers and regulatory authorities, by contrast, have been "asleep at the switch" for far too long.
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In 2015, the Treasury Department proposed amending the Section 199 regulations to clarify that in situations where a taxpayer uses a third-party contract manufacturer, only the contracted manufacturer could claim the tax deduction. Since most contracted manufacturers don't have any ownership of the product and therefore lack the authority to sell, exchange or dispose of it, this proposed rule, if finalized, would eliminate the benefits of the Section 199 deduction for both parties and contravene the legislative intent of the deduction: to reward businesses for manufacturing their products in the United States. This scenario is especially true in the newspaper industry.
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"It's important to find a way to make a difference with whatever you're doing." This was a piece of advice I was given by Emily Glazer, one of New Media Alliance's Rising Stars, at the end of our interview. Emily has definitely found a way to do just that in her role as a reporter for the Wall Street Journal, where she covers banking, with a focus on JP Morgan Chase and Wells Fargo. We discussed her current career, the ups and downs of being young in the industry and her favorite parts of the industry (the human-interest aspect). The endless praise her colleagues had for her also made evident the impact she has had on the industry.
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On June 29, several D.C. publications are investigating solutions to homelessness in the nation’s capital for a day. Inspired by San Francisco’s now award-winning 88-outlet reporting project on homelessness, media outlets are once again joining together to produce a series of coordinated stories investigating the D.C. homeless crisis and its solutions. The nation's capital boasts the highest rate of homelessness in the United States.
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Six into one newspaper inserter with inkjet addressing and reject station.
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The world's most prestigious digital news awards are now open to North America! Entries are still open to join WAN-IFRA's first North American Digital Media Awards. The competition recognizes the most innovative digital projects and products that engage readers while growing digital revenue in ten different categories. The North American Digital Media Awards winners will be announced during WAN-IFRA's Digital Media North America conference, organized jointly with the News Media Alliance, which will take place in New York on Oct. 18-20.
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The News Media Alliance announced it will join with Inland Press Association, Local Media Association and the Southern Newspaper Publishers Association as a partner of Mega-Conference 2018, to be held Feb. 26-28 in San Diego. Mega-Conference attracts 700-900 attendees annually and features a large trade show. "We are delighted to join together with these three exceptional organizations to offer the biggest, most innovative conference for the news publishing industry," stated News Media Alliance President & CEO David Chavern.
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Medium
By News Media Alliance President & CEO David Chavern — I want to commend you on your new "hard questions" initiative. The issues you mention are of central importance to not only your company, but also your users and the broader public — and it is an absolute good that you are wrestling with them. If I may ask, though: What is the role and value of news on Facebook? We know certain things about news. First, people love it. The audience for hard news is larger than it has ever been. But news has the additional benefit of also being important. News isn't just content.
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CNBC
Jeff Bezos made his fortune founding Amazon, and spent $250 million of his riches to buy The Washington Post in 2013.
After nearly four years running The Post, which Bezos says turned a profit in 2016 and is expected to do the same this year, Bezos has some valuable lessons to pass along to the rest of the news industry, which is struggling to compete for ad dollars against online juggernauts Google and Facebook.
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Poynter
Want to buy stock in the fast-rising digital news business? That is easier said than done.
Last week, the CEOs of both Vice and BuzzFeed dropped hints that they might, possibly, go for an initial public offering in 2018.
They fit the profile — big, fast-growing, around long enough to claim staying power. But the trajectory of digital news businesses suggests that, even so, we may never get a chance to buy shares of either company.
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Medium
By Jeff Jarvis: America needs a new, fact-based, journalistic and intelligent conservative news outlet to report (and not merely comment upon) the nation and the world from the worldview of the right. This is a solid business opportunity. And the timing is right.
Yes, I am serious; I want to see this happen. And mind you, I say this as an entrenched member of the Eastern liberal media establishment.
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MediaShift
What the world needs now is arguments based on facts.
That's the philosophy behind data.world, an Austin-based startup that bills itself as "the social network for data people." It's a platform that allows users to upload, share and analyze data sets in a collaborative environment.
Data set categories run the gamut — they include health, education, government and weather.
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Adweek
While brands have been buying ads for niche audiences on Facebook for years, they'll soon be able to target ads down to the specific household.
Just in time for the holiday-planning season, the social network is introducing a new household audience feature that will let brands direct ads to entire families or to specific people within a household.
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The Guardian
Advertisers will pull hundreds of millions of dollars in spending from Google and Facebook this year over concerns about ads running next to inappropriate content such as extremist sites and fake news.
Sir Martin Sorrell's GroupM, which buys more than $75 billion of advertising space on behalf of clients globally, has slashed its growth prediction for U.K. digital advertising and has blamed some of the adjustment on an advertiser backlash over the inability of Silicon Valley giants to stop ads appearing around inappropriate content.
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Advertising Age
We've got your number. Ad Age's 200 Leading National Advertisers 2017 report is out with a treasure trove of information on the spending habits of big brands. Here we give you just 10 takeaways from our 62nd annual report on the nation's top advertisers.
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Advertising Age
As an industry, advertising has long been obsessed with understanding human behavior. The ability of artificial intelligence systems to transform vast amounts of complex, ambiguous information into insight is driving personal analysis into market behavior. There are nearly 2 billion Facebook users globally. About 200 billion tweets are shared on Twitter every year. Google processes 40,000-plus searches every second.
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The Washington Post
The Washington Post has launched ModBot, a software application that utilizes artificial intelligence to moderate comments. The proprietary technology uses machine learning to automatically filter comments that require human moderating, flag stories that require real-time monitoring, and approve or delete comments based on The Post's discussion policy. The technology evaluates comments using an algorithm that has been trained by The Post's years-long history of human-moderated comments.
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Digiday
Over the past six months, news publisher Attn has created a new revenue stream from Instagram, which now accounts for about 10 percent of its overall revenue, according to the company.
Last year, Attn had just one person spending part of their time on Instagram, and the revenue it got from the photo and video platform was negligible since fewer than 20 percent of Attn's branded-content campaigns included Instagram.
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The Associated Press
In the office elevator, at the bus stop, even on the refrigerator — information is everywhere. In the dawning era of the Internet of Things, seemingly every device will soon be able to provide us with news, weather or sports updates.
This still-emerging technology threatens to add more noise in what is already a crowded media landscape. And yet, connected devices also have the potential to create experiences that improve their users' lives through content.
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