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![]() Caroline H. Little named as new NAA president and CEO ![]() "Caroline brings an exceptional and highly relevant range of experience to NAA and our industry," said NAA Chairman Michael Reed, president and CEO of GateHouse Media Inc. "Her impressive executive track record in digital publishing for major newspaper companies, and her leadership in organizations like the Online Publishers Association and the Internet Advertising Bureau, were exactly what the NAA Board was seeking. Equally important, she shares our members' passion for journalism and their commitment to succeeding in the digital media landscape. We are very fortunate to have Caroline at the helm and look forward to the many contributions she will make in the years to come." MORE
Communications NAA redesigns website for improved search, discoverability Next week, NAA will launch the new version of NAA.org. Enhanced search and navigation will help users easily locate NAA tools and resources. A special section called "My NAA" will offer members the ability to manage account information, register for events and purchase the latest NAA products and publications. The new site also will feature contemporary graphics and visuals that highlight newspapers' digital transformation, in addition to updated multimedia and social sharing capabilities. Finally, the site will provide users with quick connections to other important Web properties, such as newspapermedia.com, the NAA mediaXchange and NAA Foundation websites, as well as NAA blogs, Newspaper CareerBank and Vendor Links. Note: When visiting the new site for the first time, users will be prompted to log in and change their passwords, even if they have checked "Remember Me" in the past.
![]() Location-based ads to hit $6 billion by 2015 MediaPost Share ![]() ![]() ![]() ![]() Location-based service advertising — which ties in consumer locations with restaurants, retail shops and other locations through mobile devices — will grow to over one-third of all mobile advertising in four years. More Advertisers say spending is going one way: up AdAge Share ![]() ![]() ![]() ![]() Optimism is higher today than the spring of 2007 — the maw of the last boom — according to the executives responsible for allocating marketing dollars to print, digital, TV and mobile. More Target CEO talks prices, products and plans USA Today Share ![]() ![]() ![]() ![]() What slowing economy? Target CEO Gregg Steinhafel shows it's almost full-speed-ahead for the chain, in contrast to the jitters at many other retailers. More
![]() 'Twitter for Newsrooms' as a relationship-building guide Nieman Journalism Lab Share ![]() ![]() ![]() ![]() From hashtags to retweets, many of Twitter’s best features bubbled up from users, and journalists have developed, by trial and error, our own special tricks for writing and sourcing stories and drawing eyeballs to our work. More E-reader ownership doubles, surges ahead of tablet adoption Fast Company Share ![]() ![]() ![]() ![]() E-reader ownership among U.S. adults has surged in the last six months, doubling from 6 percent to 12 percent, according to a survey released by the Pew Research Center. More
Newspapers are dying? Not so fast Newton Daily News Share ![]() ![]() ![]() ![]() According to research by the Newspaper Association of America, newspaper websites across America had more than 108 million unique viewers in the first quarter of this year — nearly two-thirds of all adult Web users in the country. Can any other industry claim to reach such a broad audience? More Murdoch's leap finds converts in Cannes as paywall use grows Bloomberg Share ![]() ![]() ![]() ![]() Online news, video and music providers are becoming increasingly open to charging for at least part of their content as paywall experiments by pioneers like London’s Times show that some customers will pay. More ![]() Facebook will overtake Yahoo this year Media Life Share ![]() ![]() ![]() ![]() This year social media officially delivers on its long-held advertising promise as Facebook will overtake Yahoo as the No. 1 generator of online display ad revenue. More The Yellow Pages aren't extinct yet BusinessNewsDaily Share ![]() ![]() ![]() ![]() Don't count out the Yellow Pages just yet. The print and online Yellow Pages are still the most trusted information source for consumers shopping locally, even though use of the print pages has declined, new research shows. More
![]() Americans regain some confidence in newspapers, TV news Gallup Share ![]() ![]() ![]() ![]() Americans' confidence in newspapers and television news rebounded slightly in the past year, having been stuck at record lows since 2007. More
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