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June. 29, 2011

NAA News

Caroline H. Little named as new NAA president and CEO

The NAA Board of Directors has appointed Caroline H. Little — a seasoned newspaper executive who has led innovative digital publishing companies — as the association’s president and CEO effective Sept. 6. She succeeds John F. Sturm, who headed the association for 16 years and recently announced his retirement. Little draws upon more than 25 years of executive and legal experience, serving most recently as CEO/North America of Guardian News and Media Ltd. Prior to that, she was with Washington Post Newsweek Interactive. As publisher and CEO her last four years there, she guided the division to its first year of profitability and played a key role in integrating WPNI with other units of The Washington Post Co.

"Caroline brings an exceptional and highly relevant range of experience to NAA and our industry," said NAA Chairman Michael Reed, president and CEO of GateHouse Media Inc. "Her impressive executive track record in digital publishing for major newspaper companies, and her leadership in organizations like the Online Publishers Association and the Internet Advertising Bureau, were exactly what the NAA Board was seeking. Equally important, she shares our members' passion for journalism and their commitment to succeeding in the digital media landscape. We are very fortunate to have Caroline at the helm and look forward to the many contributions she will make in the years to come." MORE


NAA redesigns website for improved search, discoverability

Next week, NAA will launch the new version of Enhanced search and navigation will help users easily locate NAA tools and resources. A special section called "My NAA" will offer members the ability to manage account information, register for events and purchase the latest NAA products and publications. The new site also will feature contemporary graphics and visuals that highlight newspapers' digital transformation, in addition to updated multimedia and social sharing capabilities. Finally, the site will provide users with quick connections to other important Web properties, such as, the NAA mediaXchange and NAA Foundation websites, as well as NAA blogs, Newspaper CareerBank and Vendor Links. Note: When visiting the new site for the first time, users will be prompted to log in and change their passwords, even if they have checked "Remember Me" in the past.

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Location-based ads to hit $6 billion by 2015
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Location-based service advertising — which ties in consumer locations with restaurants, retail shops and other locations through mobile devices — will grow to over one-third of all mobile advertising in four years. More

Advertisers say spending is going one way: up
AdAge    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Optimism is higher today than the spring of 2007 — the maw of the last boom — according to the executives responsible for allocating marketing dollars to print, digital, TV and mobile. More

Target CEO talks prices, products and plans
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
What slowing economy? Target CEO Gregg Steinhafel shows it's almost full-speed-ahead for the chain, in contrast to the jitters at many other retailers. More

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'Twitter for Newsrooms' as a relationship-building guide
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail
From hashtags to retweets, many of Twitter’s best features bubbled up from users, and journalists have developed, by trial and error, our own special tricks for writing and sourcing stories and drawing eyeballs to our work. More

E-reader ownership doubles, surges ahead of tablet adoption
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail article
E-reader ownership among U.S. adults has surged in the last six months, doubling from 6 percent to 12 percent, according to a survey released by the Pew Research Center. More

Newspapers are dying? Not so fast
Newton Daily News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to research by the Newspaper Association of America, newspaper websites across America had more than 108 million unique viewers in the first quarter of this year — nearly two-thirds of all adult Web users in the country. Can any other industry claim to reach such a broad audience? More

Murdoch's leap finds converts in Cannes as paywall use grows
Bloomberg    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Online news, video and music providers are becoming increasingly open to charging for at least part of their content as paywall experiments by pioneers like London’s Times show that some customers will pay. More


Facebook will overtake Yahoo this year
Media Life    Share    Share on FacebookTwitterShare on LinkedinE-mail article
This year social media officially delivers on its long-held advertising promise as Facebook will overtake Yahoo as the No. 1 generator of online display ad revenue. More

The Yellow Pages aren't extinct yet
BusinessNewsDaily    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Don't count out the Yellow Pages just yet. The print and online Yellow Pages are still the most trusted information source for consumers shopping locally, even though use of the print pages has declined, new research shows. More

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Americans regain some confidence in newspapers, TV news
Gallup    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Americans' confidence in newspapers and television news rebounded slightly in the past year, having been stuck at record lows since 2007. More

For more information about NAA, please contact Cheryl Sadowski,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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