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Christian Terry is the Digital Marketing Manager at McClatchy. He oversees a team of specialists in email, search, social and audience communication marketing, and is responsible for managing corporate-wide campaigns to grow digital audience and revenue across McClatchy's 29 daily publications. NAA talked with Terry about what projects he's working on at McClatchy as well as his perspective of the digital revolution.
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While NAA continues to explore long-shot legislative and legal remedies that would lessen the impact of the DOL's Final Rule, companies should begin preparing for complying with the rule as it currently stands. NAA is offering a members-only webinar, featuring Tammy McCutchen and Andrew Voss of Littler Mendelson. Ms. McCutchen is a former administrator of the Wage and Hour Division at the Department of Labor.
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The NAA is stunned that any policymaker in the Internet era would propose to keep a 1970s-era law that prevents broadcast stations and newspapers from being owned by the same company. We are deeply disappointed that Chairman Wheeler's draft order would keep in place a 40-year-old rule that is more obsolete than the eight-track tape or the mainframe computer.
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Are you looking to better improve your foothold in the digital world of today? You're invited to the Digital Publishing Innovation Summit — an event that connects you with leading publishers and digital experts for two days of learning and networking. Hear from Penguin, Vice, Scholastic, Forbes, Mail Online, The Guardian, Bloomberg, Google & more. Save $200 on two day passes with code: NAA200!
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NAA celebrates FOIA reforms becoming law just days before FOIA turns 50 on July 4. President Obama's signature culminates years of work by NAA and its SGI partners and shows bipartisanship works to strengthen the ability of the public, through the media, to obtain information from government.
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NTVB Media is the leading publisher of TV entertainment and listings magazines — including TV Guide — serving 20,000,000 readers daily. Click here for details about our FREE entertainment content partnership, which includes movie reviews, TV Best Bets, celebrity features, retro articles from ReMIND magazine, our TV NUTT widget and more!
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The 2016 NAA Retail Revenue Exchange Conference will take place from Sept. 7-9 in downtown Chicago. At this event, NAA members will have the opportunity to meet with key advertisers and agencies for productive one-on-one meetings on advertising and other initiatives. The meeting is devoted entirely to facilitating productive meetings between you and advertisers/agencies, with plenty of networking opportunities. Registration is $350. This event is exclusively for NAA members. Log-in required. Please contact Gay Mac Leod, NAA Project Director, Business Development with questions or for more information.
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Jeffrey L. Hartley is President and Publisher of the Log Cabin Democrat in Conway, Arkansas. Prior to this position, Jeff served as the Vice President of Consumer Revenue for the Morris Publishing Group. Jeff has spent over 30 years in the newspaper industry.
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It is no secret that we don't like ad blockers. Allowing consumers to bypass our advertisers and access quality news content for free has dangerous implications for our democracy. This is why we have taken a very aggressive stance against ad blocking technology. But the rise of ad blocking is also a symptom of a problem that everyone in the digital media business needs to address: namely, digital advertising is too often disruptive, ineffective and not at all creative. We can do better. And I believe that news media companies have the unique skills and perspectives needed to create strong and effective advertising.
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In honor of Social Media Day, we sat down with Grace Estle, Social/Mobile Product Manager for the Cox Media Group, Ohio to learn about the tips and tricks of managing a brand online. The biggest mistake Grace sees from other brands is the heavy focus on pushing out their own content. "It's about connecting and building relationships," she says. "Just posting your content on social media doesn't make you part of the conversation."
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We are a leading provider of print, online, and mobile advertising solutions, partnering with media companies from coast to coast in markets of various size.
Our company has dramatically increased advertising revenue for its clients while bridging the gap between print and digital advertising.
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Media Life
The newspaper industry's troubles have been well documented, but it turns out that global readership is actually on the rise.
Global newspaper circulation increased by 4.9 percent in 2015, according to a report from the World Association of Newspapers and News Publishers, with more than 2.7 billion adults reading newspapers in print globally.
The circulation growth was driven by Asia, which saw circulation rise 7.8 percent.
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Newsworks
Following the referendum and the resulting resignation of David Cameron, national newspapers saw large increases in circulation over the course of the weekend with an average uplift of seven per cent on expected sales of Saturday editions. The increased audience was also reflected by a swell in online traffic figures as people turned to newspapers' content to stay up-to-date with rolling blogs and deeper analysis on the implications of Brexit.
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Digiday
For the second time in three months, Facebook tweaked its algorithm, this time to favor posts from friends and families over publishers. It's bad news for publishers that have been increasingly building their audience development strategy around Facebook, some getting upwards of three-fourths of their traffic from it.
Naturally, the Twittersphere was filled with alarm.
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Ad Age
When you book a flight online, you may be curious as to how all those flights are aggregated, visualized and booked in real time, but what you care about most is purchasing a seat on a plane, at a good rate, so you can get where you're going.
The same goes for advertising. Brands are more interested in the effectiveness, transparency and efficiency of advertising solutions than the complexities involved in building them.
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Financial Times
People using ad blocking software who visited The New York Times website in March were shown a message. This read: "The best things in life aren't free." It went on to explain that "advertising helps us fund our journalism" and gave the visitor two options to read the newspaper's online content: disable their ad-blocking software or pay for a subscription.
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RJI
If you operate a nonprofit newsroom, email appeals have likely become an essential fundraising tool. Yet while recommendations for how to grow your mailing lists are readily available, it's much harder to find good information about retaining subscribers and engaging them as active community members. As a result, many successful efforts to gain subscribers are followed swiftly by flurries of unsubscribes or high spam ratings.
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Media Shift
My newsroom has taken the first step when it comes to metrics: We track data, present monthly reports at editorial meetings, keep an eye on Chartbeat. But responding to metrics can leave us at a loss.
Here are three ways newsrooms took the next step.
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Media Shift
Snapchat is no longer just a private messaging tool for kids. Snapchat is a news platform, and it's a platform for more than just the 20 media companies with precious spots in Discover, Snapchat's dedicated professional media channel. Media companies big and small are using the Snapchat Stories feature, which allows you to create longer videos by piecing together photos and individual videos, each up to 10 seconds long.
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The Wall Street Journal
Time Inc. plans a reorganization to generate more revenue from videos, live events and deeper collaborations with advertisers and to broaden distribution of its content including on social media platforms, people familiar with the situation say.
The restructuring, which is expected shortly, comes as the magazine publisher is forecasting a revenue gain of 1% to 5% in 2016, which would be its first significant revenue improvement in five years.
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Digiday
For many publishers, comments are an important way to create reader engagement. There are few places where that's more true than Gawker Media, where co-founder Nick Denton has made commenting a particular obsession, even building an in-house online commenting system, Kinja. The quality of that discussion doesn't always carry over to Facebook, though.
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Wired
More than 1.5 billion people use Facebook. And only half speak English. The rest speak so many dozens of other languages, effectively silo'd off from the English speakers and, in many cases, from each other. It's a case of social media being rather asocial.
But that's changing. If you stumble onto a Facebook post in a foreign language, Facebook lets you instantly translate it — in a semi-effective way.
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