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Lindsay Carbonell started working for the American Press Institute (API) in April 2019 as a freelance Success Engineer. Now full-time, she's in charge of technical support for API's Metrics for News product. Lindsay also works to build new features and conduct user interviews.
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Data gathered by Medill Local News Initiative at Northwestern University shows that the story types that drive the most important communications and subscribers’ willingness to pay are differentiated stories that can only be found in one specific platform, in addition to national news and local sports. Those stories add value to people’s reads and, ultimately, drive subscribers' regularity. According to Edward Malthouse, Research Director of Medill's Spiegel Research Center, who presented the findings on a recent Alliance webinar, the most important factor that news platforms need to be monitoring is the driver for regularity and loyalty, rather than more subscribers or page views.
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Advertisers/agencies just announced: Dick's Sporting Goods, USSPI, Retail Print Media, Mediabids, Novus, Valassis — We will be hosting adXchange this September 16-18 at the Embassy Suites Chicago Downtown Magnificent Mile. This event offers a cost-and-time-saving opportunity for publishers to have private one-on-one meetings with advertisers and agencies. You must register to attend (login required). Alliance members and advertisers receive complimentary registration. Non-Alliance members representing a news media organization may attend the event/set up meetings for a fee (now $375/attendee, rates will go up on August 27).
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Pictures move. Ads talk. Deeper content. Live shopping. Our augmented reality platform turns newspapers into revenue machines. We are building newspapers of the future. MORE
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News Media Alliance President & CEO David Chavern appeared on C-SPAN's "Communicators" on June 29 to discuss the state of news in the digital age and the importance of the Journalism Competition and Preservation Act, which would provide a temporary safe harbor for news publishers to collectively negotiate with the big tech platforms, such as Facebook and Google, for better business arrangements.
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In the June 11 hearing on the power of platforms and their monopolization of the online news ecosystem, an important question was raised about how much money publishers make off of ads on Google’s platform. Matthew Schruers of the Computer and Communications Industry Association (CCIA) said it was simple: publishers keep the lion's share of ad revenue funneled in through Google, amounting to 70 percent or more of the total ad revenue. But that truth isn't quite so cut and dry.
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June 28 will always be a hard day for any journalist — that was the day, exactly one year ago, that five newsroom staffers were lost to the hands of a gunman who shot his way into The Capital Gazette newsroom in Annapolis, Maryland, barring a grudge against the local paper. While the gunman was later arrested and will soon stand trial, The Capital Gazette is only one of many newsrooms that have faced losses in the past year. Despite this, journalists continue to risk their lives every day, facing threats not only out in the field, but in their own newsrooms.
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Google recently announced changes to its Chrome browser's incognito mode that would remove the ability to detect when a reader is in incognito mode. This change, scheduled to be implemented in the latest version of the browser, Chrome 76, when it launches in late July, would severely limit access to high-quality journalism for millions of Americans, while also making it more difficult for publishers to gain valuable subscribers.
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Share your opinions and help us plan for the future. Share your thoughts on relevant industry issues and topics for potential future Alliance content by becoming an Alliance Insider. All roles and functions within the news organization are welcome to join! The only requirement is that you be employed at an Alliance member news company. In exchange for your input, you will receive exclusive access to select Alliance reports (e.g. audience & circulation, metricsXchange benchmarking, etc.) and other tools and materials before they are released to the public. Click here to become an Alliance Insider.
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CNN Business Perspectives
Over the past several years, billionaires have been collecting legacy journalism titles, namely beloved newspapers. At first, many of us in journalism were wary that this would stifle a free press, blur the line between editorial and ownership, and ruin what historian Jill Lepore recently referred to as "the taproot of modern journalism."
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Poynter
When it was looking to uncover ownership information about the notoriously opaque German housing market, Correctiv didn't tell readers what its reporters had found upon publication. The non-profit German newsroom asked people to be involved much earlier, by doing things like sharing documents such as renter's agreements and land property deeds via the research platform Crowdnewsroom.
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NiemanReports
Do you want to be ready for a startup in your newsroom, for new research methods, immersive storytelling, and product thinking? Then open doors for people with different skill sets. Invite coders, statisticians, bio-engineers, designers and {INSERT YOUR WILDCARD DISCIPLINE HERE} to work with you. But you'll also need a fresh tool set and new management approaches.
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Pew Research Center
Newspapers are a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. The industry's financial fortunes and subscriber base have been in decline since the mid-2000s, and website audience traffic, after some years of growth, has leveled off. Explore the patterns and longitudinal data about U.S. newspapers.
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G2
Between the 11th and 7th century in ancient China, merchants would play their bamboo flutes and sell candy. People heard the sound of the flute being played, became intrigued, flocked over and exchanged whatever they had in their pockets for the candy. That flute player successfully grabbed the attention of strangers and was ultimately able to provide them with something they didn't even know they wanted.
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Business 2 Community
Once upon a time in advertising, when the world was in the wake of printing banners, online media buying looked like an easy feat. Why not? All it needed was the two functioning elements — a publisher (supply-side) and an advertiser (demand-side). No printing. No transportation. No whatnot.
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MediaPost
Among other new features, Facebook is offering content "creators" additional options for monetizing their video. That includes "ad breaks," which come in three formats: Mid-roll shown during the video, pre-roll before the video and a non-interruptive image ad that shows below the video without stopping it.
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Digiday
The rookie campaigns of many newspapers' digital sports subscriptions are over. Now comes the work of developing the standalone subscription products into long-lasting sources of revenue. After the success of The Athletic proved that sports coverage is a passion area that can drive people to take out their wallets, newspapers carved out their sports coverage as discrete subscription products.
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Nieman Lab
When you read stories in The New York Times' app, does you count that as reading a story online? What about news from Twitter? Is it only "online" news if you're reading it from a computer? Come to think of it, are the New York Times stories you read digitally really "online news" at all, or are they newspaper stories?
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The Verge
Content moderation is a long-standing challenge for big tech companies. Many of the issues surrounding content moderation have been reported on extensively by The Verge, and they're now the focus of UCLA professor Sarah T. Roberts' new book, "Behind the Screen: Content Moderation in the Shadows of Social Media."
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