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Events Cell phone-only surveys spotlighted in upcoming webinar More and more people are dropping landlines in favor of cell phones. With that in mind, Scarborough Research began introducing cell phone-only (CPO) sampling procedures in its top-tier local market studies last year. Join us for a free webinar at 2 p.m. Aug. 17 to hear Scarborough’s Dan Mallett discuss initial results and lessons learned from CPO sampling procedures. MORE Circulation Loyalty programs retain subscribers from Baltimore to Copenhagen Poynter's Bill Mitchell takes a look at a new report from the World Association of Newspapers (WAN-IFRA) that provides some new wrinkles on old tricks, especially ways that subscriber loyalty programs may be gaining ground as a preferred means of retaining customers. Done right, such programs eventually may morph into membership plans that could bundle a variety of a news organization's products. MORE
Advertising Strengthen sales with the help of NAA's 'Tens Lists' Ever needed to offer a customer one good reason to advertise in a newspaper? How about 10 good reasons? Craft your sales pitches with our "Tens Lists," which contain useful tips, tidbits and stats for selling a variety of newspaper products. Two of the most popular lists, "Ten Reasons to Advertise in a Newspaper" and "Ten Reasons to Advertise on a Newspaper Website," have just been updated for 2010. With these and more, you'll find what you need to help seal the deal. MORE Research Foundation studies address smartphones, NIE, youth media habits New research from the NAA Foundation looks at how young people use smartphones to access news and information, the current state of Newspaper In Education programs and three recent reports on youth media usage. This research can help you assess your current youth readership efforts as you consider what this very important target audience might need that you might provide. MORE
U.S. retail sales rise in June on weather, discounts Bloomberg Businessweek Share    
U.S. retailers reported sales gains in June as record-high temperatures on the East Coast pushed more shoppers into air-conditioned malls. Sales at stores open at least a year rose more than analysts projected at Nordstrom Inc., J.C. Penney Co. and Macy’s Inc., according to estimates compiled by Retail Metrics Inc. Gap Inc. and TJX Cos. fell short of predictions. More Yes, Web advertising scales, if you measure it right Advertising Age Share
Surprisingly, some people continue to trot out the tired argument that digital advertising doesn't scale, because the Web offers too many choices. There's no question that online advertising has failed to grow in proportion with the amount of time people spend online. But attributing that fact to "too many choices" is like blaming Bulgaria for the Second World War. More USA Today puts itself under wraps with ad Mediaweek Share
Amid a still-tough ad environment, USA Today has for the first time wrapped its new section with an ad — one that completely obscures the paper as shown through the window of outdoor racks. More
Mobile display ads to hit $1.2 billion by 2015 MediaPost Share
Mobile display advertising is poised to increase fourfold over the next five years, according to a new forecast from ABI Research. In the United States, ABI predicts that the mobile display ad market will increase from $313 million in 2010 to $1.2 billion in 2015. That makes it one of the stronger growth areas for mobile ad revenues, along with text messaging, search advertising, ads within apps and both streaming and on-demand video. More Higher e-commerce sales may be only a click away CNBC Share
As more shoppers use the Web to research prices before buying a product, retailers are offering "live help" tools in an effort to improve customer service online and spur sales. More Internet giants haven't cracked digital ad code MediaPost Share
Apple, Hulu and Google are intensifying the race for a share of the $65 billion in broadcast TV advertising gradually shifting to online and mobile. Their success depends on grasping consumers' changing digital behaviors and attitudes toward video. So far, they are missing the mark, and television is struggling to find its way into the digital age. More
Ad pages and revenues up in second quarter minonline Share
For the first time since the fourth quarter of 2007, magazines recorded year-over-year growth in ad pages and revenues during the second quarter of 2010, Publishers Information Bureau reports. More
Journalism Online gets boost from News Corp. BtoBonline.com Share
Journalism Online received some good news last month when News Corp. invested in the startup, which aims to help newspaper and other media companies generate additional revenue from paid content. More Detroit Media Partnership launches Michigan.com Editor & Publisher Share
The Detroit Media Partnership launched www.Michigan.com, which culls together in a single location news from around the Great Lakes State, as well as info on weather, sports, traffic, entertainment and recreation offerings. The site's content is provided by more than 30 organizations, including the Detroit Free Press and The Detroit News as well as news sources in Lansing, Battle Creek, Grand Rapids, Traverse City and others. More |
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