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Jul. 18, 2012

NAA News


Webinar explores nuances of verified circulation
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"Verified Circulation: Expanding Your Brand," an Aug. 2 webinar, is designed to be an informational discussion about the value of this metric and how to leverage Audit Bureau of Circulations reporting to convey added market reach. Verified circulation comes with unique rules and qualifications for ABC-member newspapers. This session explains these differences and provides examples to address the most common questions. More


Youth programs recognized in global contest
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Newspapers in Puerto Rico and Missouri were among those honored in the 2012 Young Reader Prize competition from the World Association of Newspapers and News Publishers. First place in the "Making the News" category went to El Nuevo Dia for its "Logon" total youth think strategy. The Washington Missourian received a jury commendation in the "Editorial" category for "One World, Many Stories," an eight-week summer reading program. Twenty-one prizes were awarded in this year's contest to newspapers and a newspaper printing plant that have found innovative ways to attract young people to the news. More

NAA Vendor Links customer satisfaction survey
Please take a few minutes to share your thoughts on this important sourcing tool and how we can better serve YOUR NEEDS. Your individual responses will remain completely confidential. You can easily access the survey by clicking here.


Cause marketing helps drive Ford Escape
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The combination of cause marketing and product marketing is fairly common in the auto business, but typically the cause is the caboose on the campaign train, not the engine. Ford is hitching its cause to the locomotive for the new Escape, with hunger as the issue. More

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How newspapers and retailers form successful relationships
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As the newspaper industry adapts to an evolving landscape, creating beneficial partnerships is key to finding success. For many newspapers, their relationships with retailers have helped them stay one step ahead. More

Tablets, smartphones drive engagement, ad response
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Consumers are more responsive to ads on tablets than smartphones, but both devices are driving high levels of engagement with advertising and media, according to a new study by the Interactive Advertising Bureau. The research found nearly half of tablet owners and a quarter of smartphone users interact with ads on their devices at least once a week. More

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GM's Chevrolet Volt ads aim for gay, lesbian buyers
USA Today and Detroit Free Press    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Gay and lesbian consumers prefer fuel-efficient cars, account for 5 percent of new car purchases and have average household income in the six figures — more than that of heterosexual households, according to a recent marketing survey. So it's little surprise that General Motors ran a gay-themed advertisement in Detroit last month for the Chevrolet Volt. More


Magazine closures drop significantly in first half 2012
Folio    Share    Share on FacebookTwitterShare on LinkedinE-mail article
First-half 2012 numbers released from online periodicals database show that magazine closures have slowed way down when compared to the same period last year. According to the firm, there were 48 shutdowns so far this year and 133 magazines launched. More

Microsoft, NBC complete Web divorce
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article did something that successful websites almost never do: It renamed itself. The site became, signifying the end of a relationship between NBC and Microsoft that dates back to the earliest days of the commercial Web. More

Pew: Viewers turning to YouTube as news source
The Associated Press via Yahoo Finance    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A new study has found that YouTube has become a major platform for news, one where viewers are turning for eyewitness videos in times of major events and natural disasters. More

Layoffs imminent at Sports Illustrated
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Sports Illustrated is expected to begin layoffs as the weekly tries to wring cost savings out of the organization. SI asked for volunteers to avoid laying off up to 16 people, mainly in editorial. The photography staff is expected to be hardest hit by the reduction. More

In Viacom/DirecTV war, newspaper industry the winner so far
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
There's been at least one winner in the current protracted battle between Viacom and DirecTV: newspapers. More
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Study: Consumers trust traditional media more than digital
Radio World    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to Triton Digital, traditional media remain a "powerful influence" in influencing purchasing: "Nearly 64 percent of consumers admitted to buying a product after seeing it advertised via TV, radio or newspapers. Again, Internet advertising lagged." More

Paywall pioneer Augusta Chronicle simplifies digital subscriptions
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
One of the nation's first newspapers to implement and master the intricacies of a digital paywall plan is radically simplifying it. The Augusta Chronicle will stop offering print-only subscriptions, and there will no longer be a surcharge for access to digital platforms. More

Newspapers' next move in expanding the reach of digital ads
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Innovation is exactly what many major U.S. newspaper organizations are doing again. The newspaper industry is about to undertake another paradigm shift in consumer advertising and promotion of products and services. More

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Tampa Bay Times transitions its NIE program from print to digital
Audit Bureau of Circulation's NewsBulletin Connection    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Tampa Bay Times' NIE program began in the 1970s to provide print newspapers and original content to enhance classroom lesson plans. Today, the program provides a combination of digital editions, social media, lesson plans, workshops and print editions to area students and teachers. More

The newsonomics of good news about news
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's easy to focus on all the bad news about the news business. But there are some reasons for optimism poking through the clouds. More

Press+: More stories result in more subscription revenue
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Press+ compared four newspaper websites using its digital subscription system, each with similar Web traffic and in similar communities, but very different output in daily stories. "Over time, the site with 82 daily stories sold 10 times as many subscriptions per month as the site with 50 stories a day and sold 15 times as many subscriptions as the newspaper with 20 stories a day." More
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