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July 20, 2011


NAA News

Public Policy

NAA opposes moving public notices out of local newspapers
Last week, NAA joined the National Newspaper Association and the American Court and Commercial Newspapers in submitting comments to the Department of Health and Human Services and the Department of Justice opposing proposed changes to their public notice rules. Both agencies would allow for the publication of public notices, related to changes in Medicaid benefits and to forfeitures by law enforcement agencies, only on government websites. MORE

Legal Affairs

'Hot news' cause of action addressed by court
The U.S. Court of Appeals for the Second Circuit reaffirmed in late June that the state law tort of misappropriation of "hot news" survives as a viable cause of action and is not pre-empted under federal copyright law. Although the court found in Barclay's Capital Inc. v. against the particular claim of the plaintiff Wall Street brokerage firms, the long-awaited ruling maintains protection for news organizations from free-riding and unfair competitors who appropriate and resell fresh news at little or no cost. MORE

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Business Models

Executives share strategies on paywalls, tablets
There is no cookie-cutter formula for the newspaper business in today's evolving media landscape — everything varies market by market, with individual organizations taking different approaches. In an effort to focus media attention on some of the innovation and successes occurring in newspaper publishing, NAA recently hosted a call with Michael Klingensmith, publisher and CEO of Star Tribune Media Co.; Lincoln Millstein, senior vice president for digital media of Hearst Newspapers; and Jim Moroney, publisher and CEO of The Dallas Morning News. They offered insights on strategies that newspapers are using to transform their businesses from a predominantly print to a multiplatform digital environment. To hear a recording of the presentation and view related slides, click here. Read NetNewsCheck's report here.


Webinars showcase Sunday coupons, QR codes
Learn more about how coupons and QR (quick-response) codes can work for newspapers in NAA's upcoming webinars. First up on July 28 is "Sunday Coupon Craze." Deal-conscious consumers are turning once again to the number-one savings source — local newspapers. This session details how newspapers are capitalizing on the phenomenon and outlines marketing/promotion strategies. A two-part series, "Everything You Need to Know About QR Codes But Didn't Know to Ask," kicks off Aug. 4 with a look at the QR basics: types of codes, usage figures and the importance of adhering to standards when generating codes. The second QR session on Aug. 11 delves into analytics and offers examples of effective campaigns. All three webinars are free for NAA members — register today.

NABJ to meet Aug. 3-7 in Philadelphia
The following information is being provided as a courtesy to the National Association of Black Journalists. "The Power of Now: Claiming Your Destiny," NABJ's 36th annual convention and career fair, is scheduled for Aug. 3-7 in Philadelphia. The event features more than 75 workshops, panel discussions and learning labs. Register online or call (301) 405-0248 for more information.


ZenithOptimedia downgrades 2011 ad spend forecast
Direct Marketing News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
ZenithOptimedia softened its global and U.S. ad spending predictions for this year in forecasts. The media services company predicted that U.S. advertisers will increase spending 2.1 percent to $165 billion this year, down from its April forecasted growth of 2.5 percent. More

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Mobile ad market gets more muscle
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The mobile-ad market is scorching hot, in part because companies are getting more comfortable with using those ads to reach the third of American adults who own smartphones. Mobile-ad network Mojiva landed another $25 million in funding. DealNet, a new ad network for local merchants, debuted. And is pushing a major back-to-school mobile ad campaign via a Pandora application. More


After early zeal, TV networks pull back on Web series
The Associated Press via Daily Herald    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Around 2007, TV networks made a land rush to the Web, looking to lay down digital production studios. Four years later, many of those networks have pulled up stakes, shunning original Web content and reorienting their online outlook. But why are so many TV networks fleeing a business for which they would seem perfectly suited? More

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Papers' website audience increases again
News & Tech    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Traffic to newspapers' websites grew by 2 percent during the second quarter of the year, according to an analysis commissioned by the Newspaper Association of America. ComScore, which conducted the study, said newspapers attracted an average monthly audience of 110.8 million unique visitors aged 18 and above in the three-month period, nearly two-thirds of all adult Internet users. More

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TapIn bets Google Maps can save local news
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail article
TapIn Bay Area, a location-aware news iPad app from the San Jose Mercury News, is reorienting the news experience around Google Maps. Stories, events, deals and rich multimedia cultural features are mapped with hyper-precision by a team of editors. The app is "a platform to tap into local wisdom," says Jeff Herr, vice president of digital at the California Newspaper Partnership, a newspaper consortium that helped develop the app. More

Business Models

Papers usher in brand-news era with discounted tablets    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Philadelphia Media Network, owner of the Daily News, Inquirer and, announced that it would offer cut-rate Android tablet computers to long-term digital subscribers. The tablets, which will be loaded with a application and an Inquirer app, also will display digital editions of both newspapers. The package will cost about half of what readers would pay if they bought the tablet and four digital products separately. More

Lee Enterprises rolls out next-gen iPhone apps
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Lee Enterprises has rolled out second-generation iPhone apps in all 53 of its newspaper markets. On top of breaking local news, top stories, sports and entertainment coverage, the new apps will feature tap for related content, pinch-to-zoom navigation, comment posting, photo and video galleries, seven-day weather and local advertising options. More


For more information about NAA, please contact Cheryl Sadowski,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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