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The digital realm is the future of publishing — and it is certainly the place where most innovation and forward-thinking is happening right now. But that doesn't mean it is completely free of lazy or conventional thinking. After all, we still have banner ads that could have been designed by our great-grandfathers and pre-roll videos in commercial TV formats.
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Online reviews the likes of Yelp are becoming increasingly popular among consumers. Similarly, newspapers have long published opinions regarding companies, services and public figures. Those who receive a bad review or negative press may react by filing a strategic lawsuit against public participation, or a SLAPP suit. However, a SLAPP suit would compromise an industry that from its inception has been built on the freedom of expression.
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On July 15, Congressman Kurt Schrader (D-OR-05) introduced the Overtime Reform and Enhancement Act, which would give employers more time to implement and comply with the Department of Labor's Final Rule on overtime by gradually phasing in the new salary threshold over three years. NAA applauds Congressman Schrader for his leadership on this issue.
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The 2016 NAA Retail Revenue Exchange Conference will take place from September 7-9, 2016 in downtown Chicago, IL. NAA members will have the opportunity to meet with key advertisers and agencies for productive one-on-one meetings on advertising and other initiatives. The cut-off for the discounted hotel rate is August 18, so be sure to register soon! This event is exclusively for NAA members. Click for additional details. Log-in required. Please contact Gay Mac Leod, NAA Project Director, Business Development with questions or for more information.
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Adam Playford, the director of data and digital enterprise at The Tampa Bay Times, is much more than just a "data guy"; he's an investigator, journalist and innovator. He has learned many valuable lessons from his career, but he says the most important is "the power of working with a multi-disciplinary team."
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NTVB Media is the leading publisher of TV entertainment and listings magazines — including TV Guide — serving 20,000,000 readers daily. Click here for details about our FREE entertainment content partnership, which includes movie reviews, TV Best Bets, celebrity features, retro articles from ReMIND magazine, our TV NUTT widget and more!
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Publishers have fewer than 10 seconds to hook a reader, so we cannot afford to waste precious seconds on load time. Readers want lightning-fast access to information. Enter new content distribution models, promising almost instantaneous load times, but at what cost?
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On June 15th, Pew Research Center came out with their 2016 "State of the News Media" research study. The report omits a significant factor in today's news consumption: It does not include users that come across news while on Facebook, Twitter and other online platforms as news readers which, when taken into account, translate to growth in digital circulation.
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Nikhil Hunshikatti came to The Columbus Dispatch as the Director of Marketing & Research. Now he is the Vice President of Marketing. Previously, he worked at The Chicago Tribune, Nielsen and Ogilvy & Mather. He attended the University of Illinois at Urbana-Champaign.
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Media Life
For all the troubles they face, and they are legion, newspapers still enjoy what matters the most for any medium: the finest of audiences. People who read newspapers are the best-educated and most affluent of any community. They have the deepest roots. They vote, they sit on school boards, they own businesses and pay taxes.
And this remains so even after years of staff cuts at dailies around the country.
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We are a leading provider of print, online, and mobile advertising solutions, partnering with media companies from coast to coast in markets of various size.
Our company has dramatically increased advertising revenue for its clients while bridging the gap between print and digital advertising.
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Harvard Business Review
Today it seems like everyone is rushing to join the digital membership economy. Two of the most popular tactics are online communities and subscriptions.
For example, you can now subscribe to razor blades, underwear, groceries, clothes, toiletries, even dog toys. Or you can join a premium community for advice, guidance, and connections with like-minded people on topics ranging from healthcare to entrepreneurship to art lessons.
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Poynter
Amanda Hickman was living in New York City in 2004 when the Republican National Convention got ugly.
While George W. Bush and Dick Cheney were being nominated in Madison Square Garden, police were surrounding protestors in nearby Union Square with orange netting and arresting them in droves. The clashes didn't end there.
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Ad Week
Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by comScore.
The study examined the online display campaigns of 15 large brands to compare advertising inventory and brand lift between premium publishers and all other publishers.
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Advertising Age
Advertisers can now buy native ads programmatically in DoubleClick Bid Manager, Google said at its DoubleClick Leadership Summit. Publishers can also make their entire native ad inventory on the web and in apps available programmatically.
The move, which was expected, comes nearly two months after the search giant said it would allow publishers to sell native ads in sales where there was a direct relationship with the advertiser.
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Medium
Snapchat's new Memories feature is being pitched as a way to share old snaps and stories — but the real change is what it means for those creating and reporting stories in the tool. Now for the first time Snapchat users can create non-chronological sequences and stories using images or video that they have not taken themselves.
One of the biggest challenge of Snapchat Stories was that there was no opportunity for editing sequence.
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Digiday
There's a new obsession at publishing companies: user experience. Media companies had to start paying more attention to content design as new tech products required content that fit different screen sizes. UX has expanded to include things like page load time and ad formats, as the alarming rise of ad blocking has brought it to the fore.
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Ad Week
Last week, Wendy's and agency VML launched a campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year. Like the popular videos created by the likes of BuzzFeed's Tasty, Tastemade and others, the video was shot and uploaded in the shape of a square that fills the full space of a newsfeed when viewed on a mobile device, where the bulk of Facebook content is viewed.
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Fortune
Yahoo has a lot of problems: Executive turnover, strategic missteps, angry activist shareholders, declining revenue, a business that investors value at less than zero. Oh, and a leaky sale process that has distracted everyone from the company’s attempts to turn itself around for most of this year.
Despite all that, Yahoo has one thing a lot of Internet and media companies are dying for: Attention.
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