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July 21, 2010

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Public Policy

Expansion of 'dot jobs' domain raises concerns, opposition
The Society for Human Resource Management (SHRM) and Employ Media, which are exclusively licensed to administer the .jobs domain for the Internet Corporation for Assigned Names and Numbers (ICANN), are proposing to revise their original charter. This move is being opposed by a coalition of employment websites and associations, including NAA, and If successful, SHRM and Employ Media would expand the .jobs domain from employer websites (such as and to include free "location" and "occupational" sites (such as and NAA and others submitted a letter to ICANN on July 15 urging the organization to reject the SHRM/Employ Media proposal. Click here for a copy of the letter and links to more details on the proposal and the opposition that is developing.


Webinars focus on single-copy issues and telephone surveys
From circulation to research, NAA webinars explore a variety of topics of interest to industry professionals. The "Single Copy Summer Series" continues on July 22 with "The Convenience Category." "Conducting Telephone Surveys in a Cell Phone-Only World" is scheduled for Aug. 17, followed on Aug. 19 by the final installment in the Summer Series, "The Grocery Category." Register now for these sessions, which are free for NAA members.


Retail roundup
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Sales of electronic books are now outstripping hardcover purchases at … Campbell Soup Co. is touting its new Pepperidge Farm strawberry Milano cookies with a Facebook page and also is using the social network to help give away samples of its new V8 V-Fusion + Tea drinks. … Sears, Toys R Us and Target are among the retailers trying to get an early start on the holiday season with "Christmas in July" promotions. … Back-to-school is going mobile and social at J.C. Penney & Co., with the company using texting, apps and other digital tools in combination with print and television. … Starbucks is tops among brands on Facebook with 10 million fans, with Coke and Skittles coming in next with around 6.5 million each.

Ad sales look good, especially for mobile and social media
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail
Unless you enjoy digging into your own pockets to pay for the media you consume, you may be interested in some encouraging news about ad sales — especially for the Internet. Spending on ads globally will grow 3.5 percent this year, to $447.5 billion, according to the latest quarterly forecast from ZenithOptimedia. That's up from the research firm's prediction in April of a 2.2 percent increase this year — and it's the third consecutive upgrade after six downgrades. More

Nielsen: Advertising boom targeting older residents needed
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Wading into the ceaseless debate regarding whether advertisers are too focused on younger consumers, Nielsen has joined the chorus questioning why there is not more emphasis on reaching the swelled baby boomer segment. More

Athlon Sports
Athlon Sports is a monthly newspaper-distributed magazine that will profile America’s elite athletes, provide preseason insights from the nation’s premier sports writers, and tell compelling sports stories from around the country. Additionally, Athlon Sports will provide newspaper publishers with relevant sports-themed content to enhance their print products and their websites. more


UK Times website paywall kills two-thirds of visitor traffic
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail
The U.K.'s Times is among the vanguard of companies erecting paywalls around the websites of old-world news publications. It's a bold move. Now some early stats are out to reveal how poorly it's working. More

Philadelphia papers launch local deal site
Editor & Publisher    Share    Share on
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Like Groupon and similar sites, allows restaurants, retailers and service providers to offer coupons that kick in when they attract a certain number of users. The typical deal will be activated when accepted by 50 people. More

Business Models

Yahoo hammers ad, content alliance with Gannett
eBrandz    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Based on the success of its association with the Newspaper Consortium, Internet pioneer Yahoo has struck a local advertising and content partnership with Gannett that it says will allow the media company's newspapers and TV stations to sell Yahoo inventory as part of their digital ad offerings to reach up to 80 percent of audiences in each market. More

Google, Omnicom partnership redefines digital advertising
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail
There's more to the new Google and Omnicom Group alliance than meets the eye. This formal collaboration in the race for online display ad dollars will have significant consumer privacy, mobile and social media implications — areas in which both companies have seemed intent to push the envelope. More

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