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Download and run the latest print and digital ads from the News Media Alliance, designed exclusively for members. Parents will soon be looking for the best back-to-school deals, so now is the time to let retailers know why news media make the grade when it comes to turning browsing into buying! This year, parents with school-aged children are projected to spend an estimated $26.2 billion on back-to-school shopping. And, where do they look to find the best deals to stretch their dollar further? News media — in print and online. The Alliance has provided new ads for use in your print and digital publications. The print ad can be customized to include your logo and/or local information. Member login required.
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As Editorial Manager, Stephanie Castellano works every day to shape the American Press Institute's editorial direction and write the morning newsletter, Need to Know. She also edits and revises API's research reports and manages the company’s website and social media accounts. We sat down with Stephanie to learn more about these programs and to get her thoughts on the state of the news industry.
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Advertisers/agencies just announced: Dick's Sporting Goods, USSPI, Retail Print Media, Mediabids, Novus, Valassis — adXchange will be held September 16-18 at the Embassy Suites Chicago Downtown Magnificent Mile. This event offers a cost-and-time-saving opportunity for publishers to have private one-on-one meetings with advertisers and agencies. You must register to attend (member login required). Alliance members and advertisers receive complimentary registration. Non-Alliance members representing a news media organization may attend the event/set up meetings for a fee. Hotel rooms at the discounted rate are available for a limited time — make your travel plans and register now.
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Pictures move. Ads talk. Deeper content. Live shopping. Our augmented reality platform turns newspapers into revenue machines. We are building newspapers of the future. MORE
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A new initiative by the News Literacy Project, Newsroom to Classroom, takes a day of students' school education to bring in a journalist to help clear up confusion about news content and the practice of journalism. ... The Newsroom to Classroom program needs journalist volunteers who are willing to visit their local schools and teach middle school and high school students about these important topics, as they are not currently included as part of standard lesson plans in schools across the U.S.
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In last Tuesday's Senate Banking Committee hearing on Facebook's proposed cryptocurrency, Libra, Senator Sherrod Brown (D-OH) suggested that the tech platform's "disruption" of the news business, without any added creative value, was merely disruption and was doing more harm than good. Senator John Kennedy (R-LA) was also suspicious of the platform's impact on the news media. Watch the clips of Senators Brown and Kennedy here.
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On a recent Adweek Webinar, Chief Marketing Officer at NetBase Solutions, Paige Leidig, shared that 81 percent of executives don't feel like their company is leveraging enough from social media. Companies need to understand why consumers are purchasing their products, as well as the key metrics that they should be measuring. Leidig, along with NetBase's Sr. Director for Product Marketing, Mike Baglietto, shared what they have deemed the nine most crucial social media metrics companies should be considering when investigating their performance.
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News Media Alliance President & CEO David Chavern appeared on Bloomberg's Technology Show, where he spoke in the context of the recent hearings with the big tech platforms on Capitol Hill on Facebook's plan to create its own cryptocurrency, and ongoing antitrust hearings with the platforms. At around minute 27:14, he responds to anchor Emily Chang's question regarding whether big tech companies should be broken up.
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Share your opinions and help us plan for the future. Share your thoughts on relevant industry issues and topics for potential future Alliance content by becoming an Alliance Insider. All roles and functions within the news organization are welcome to join! The only requirement is that you be employed at an Alliance member news company. In exchange for your input, you will receive exclusive access to select Alliance reports (e.g. audience & circulation, metricsXchange benchmarking, etc.) and other tools and materials before they are released to the public. Click here to become an Alliance Insider.
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WAN-IFRA
While the number of news consumers paying for online content has seen only small increases, François Nel, the director of the Journalism Leaders Programme, says there is still cause for optimism about the future of news publishing.
"The Law of Supply and Demand still applies," says Nel, adding that readers are rediscovering that quality news is worth paying for.
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What's New in Publishing
The past few years have seen the launch of several news rating services that measure the trustworthiness of news organizations. They have grown amidst increasing concerns over fake news negatively affecting trust levels in news media. News rating tools aim to combat the effects of fake news by helping publishers assert their credibility.
While it's still early days, such tools may turn out to be valuable for publishers.
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Poynter
For-profit fact-checking is on the rise, and fewer organizations are relying on volunteer work.
These are among the results of this year's State of the Fact Checkers, an annual report inaugurated by the International Fact-Checking Network last year to get a better idea of how fact-checking organizations are handling budgets, structure, publishing format and funding.
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MediaPost
Yesterday morning, The Guardian had a huge scare story that internet advertising is slowing down and being replaced by cinema as the fastest-growing medium. It cites privacy and brand safety scares as the leading causes of the channel losing its "mantle as the fastest growing sector of the global advertising market for the time in two decades.” The shock statistic is that after years of stellar yearly growth, digital advertising will see an extra 10% spent on the channel in 2020, according to Zenith. Cinema, on the other hand, will grow at 12%. I'm not sure about you, but have you ever seen a bigger case of comparing apples with oranges?
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Digiday
The Washington Post has developed a first-party data ad targeting tool called Zeus Insights that offers detailed contextual targeting capabilities along with user-intent predictions for marketers. The goal: to give marketers a sophisticated ad-targeting tool that isn't reliant on third-party cookies but still drives results despite stricter data-privacy stipulations laid down by regulators.
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INMA
Publishers today recognize video is a key element to succeeding online. Video engages audiences, grows revenue and enhances storytelling. However, it still isn't being used to its full capacity by a majority of digital publishers because creating video can be costly and time-consuming if it isn't done right.
In addition to finding or creating videos, hosting and monetizing videos as well as maintaining video player technology add additional strains on publishing teams.
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Ad Age
Google is closing a loophole that revealed when people were browsing in "incognito" mode, but the fix will leave some publishers defenseless against a certain breed of freeloading readers who can now jump their paywalls.
By the end of July, Google says it will patch the glitch in its Chrome web browser, which allowed websites to detect when a person was browsing incognito.
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Columbia Journalism Review
On Wednesday, Facebook announced the first round of grant recipients for what it is calling its Facebook Journalism Project Community Network. The 23 media outlets who will receive the money — between $5,000 and $25,000 per newsroom — were chosen by Facebook's partner: the Lenfest Institute, a non-profit entity set up by former cable magnate Gerry Lenfest in part to finance the continued operation of the Philadelphia Inquirer and Philadelphia Daily News.
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The Wall Street Journal
Google set up a searchable database of political ads last summer, following calls for greater transparency in the wake of Russia's interference in the 2016 presidential election.
Nearly a year later, the search giant's archive of political ads is fraught with errors and delays, according to campaigns' digital staffers and political consultants. The database, the Google Transparency Report, doesn't always record political ads bought with Google's ad tools and in some instances hasn't updated for weeks at a time, they say.
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