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Jul. 25, 2012

NAA News


Digital drives newspapers' coverage of Colorado shooting
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Last week's mass shooting at a movie theater in Aurora, Colo., revealed distinct changes in how social networks and digital media are being used in breaking news contexts. Eyewitnesses took to Twitter and YouTube immediately, to an extent that has never before happened. Meanwhile, newspapers covered much of the first day's news happenings entirely on digital platforms, incorporating live blogging eyewitness-generated content. An NAA analysis looks at how it unfolded. More


Learn more about verified circulation in Aug. 2 webinar
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There's still time to register for “Verified Circulation: Expanding Your Brand,” an Aug. 2 webinar focusing on the value of this metric and how to leverage Audit Bureau of Circulations reporting to convey added market reach. Verified circulation comes with unique rules and qualifications for ABC-member newspapers. In this session, find out more about these differences and get examples that address the most common questions. More

Inland presents New Business Development Conference
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Inland Press Association's New Business Development Conference, scheduled for Aug. 8-9 at The Citadel in Chicago, gathers some of the industry's best thought leaders and business veterans to tackle the issue of generating new revenue streams in a so-called legacy medium. In addition to sessions highlighting a variety of strategies and tactics, the event includes an idea exchange and networking opportunities. NAA members receive the Inland member rate when registering. More


In AARP's view, advertisers need to focus
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A new AARP campaign aimed at advertisers themselves features people in their 50s and early 60s and argues that brands should be focusing on them, not people ages 18 to 34. More

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Target, Wal-Mart get digital for back to school
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
For back to school, Wal-Mart and Target are making it easier for shoppers to do more online. Wal-Mart is launching a microsite that compiles thousands of classroom supply lists. Target's site and its app will direct shoppers to uStyler, which allows kids to mix and match dorm looks, and then share via social media. More

J.C. Penney launches 'shops' concept
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
J.C. Penney has unveiled its store-within-store revamp at the Manhattan Mall in New York City. This is part of CEO Ron Johnson's plan to turn J.C. Penney stores into collections of branded shops and become an experiential hub for shoppers similar to Apple. More

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General Mills adds social media to product pitch
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
General Mills is turning to social media like Pinterest to help bring out a new product. Although the Fiber One Chewy bars campaign includes TV commercials and newspaper coupon inserts, the social media aspects are indicative of how marketing giants are turning to new ways to reach consumers. More


Bloomberg to produce daily magazine during parties' conventions
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Bloomberg is jumping into an area dominated by established media players again — this time with a daily magazine it will produce for the Republican and Democratic conventions. Bloomberg Insider will run 32 pages per issue and pull from across Bloomberg's editorial resources. More

Twitter embraces Olympics to train for the big time
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Twitter and NBC are forming a partnership for the Olympics, as the microblogging site hopes to use the Games as a way to build its following and prove itself as a money-making, sustainable business. More
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Web discovery engine Trapit not another Flipboard
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With the introduction of its tablet app, Trapit plans to compete against news reading apps like Flipboard and Pulse — and thinks it will beat those companies by using artificial intelligence to offer adaptive personalized content. It also plans to partner with publishers. More

Google halts orders for 16GB Nexus 7, surprised by demand
The Guardian    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Heavy demand for the 16GB version of the new Nexus 7 tablet has caught Google out after it expected more customers ordering through Google Play to want the 8GB version. More

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Print-to-tablet migrants skew young, spend frequently
Marketing Charts    Share    Share on FacebookTwitterShare on LinkedinE-mail article
More than half of mobile device users read digital versions of print publications on their devices, according to a survey commissioned by the IAB and conducted by ABI Research. While just 5 percent rely solely on digital, 13 percent read the digital edition more than the print version. More

Business Models

Digital First debuts AdTaxi private exchange
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The multiplatform effort harnesses Digital First Media's products and digital monthly display advertising impressions to create a direct buying process. More

USA Today debuts 'TV on the Web' listings
Multichannel News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Calling Internet video the "natural evolution" of where TV is headed, USA Today has launched "TV on the Web," a daily online and print listing of the best webisodes and video podcasts available online. More

WSJ to introduce Friday real-estate section
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The 16-page residential real-estate section, which targets high-end buyers, will launch in late September or early October. It will appear in the newspaper's Friday editions nationally and online. More
For more information about NAA, please contact Marina Hendricks,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Senior Content Editor, 469.420.2648   Contribute news
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