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By News Media Alliance President & CEO, David Chavern — I was recently in the office of a well-respected Member of Congress, trying to help him understand issues of importance to the news industry — including media cross-ownership, IP protection and the roles played by Google and Facebook. One of the first things he said was, "How come I don't hear from your members? I rarely meet with anyone from the National Association of Broadcasters, but the TV and radio station managers in my district call me all the time. How come I never hear directly from the publishers in my district?" It was a kind of startling way to start the conversation but the underlying message had deep meaning: "You have power, but you don't use it."
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Sunday night, the host of Her Conference, Her Campus tweeted asking attendees to share their post-Her Conference feels in three emojis. Now, feeling (possibly overly) confident in my Twitter skills, I wanted to immediately jump in on the conversation. After drafting a few unsent tweets, I found it unlikely that three emojis could fully describe this past weekend. Luckily, I have this space to describe mine at the 2017 Her Conference. While I was initially excited for the event, I didn't know what the conference would bring. I didn't know what kind of coverage I would be able to get, what inspiration I would leave with or how developed this would make me professionally.
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The 2017 adXchange Conference (formerly Retail Revenue Exchange) will take place Sept. 18-20 in downtown Chicago. News Media Alliance members will have the opportunity to meet with key advertisers and agencies for productive one-on-one meetings, increased networking opportunities and high-quality programming focused on the specific interests of advertisers and highlighting innovations in our industry. The cut-off for the discounted registration rate is this Friday, July 28, so register soon! This event is exclusively for News Media Alliance members. Log-in required. Please contact Gay Mac Leod, News Media Alliance Project Director, with questions or for more information.
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Jonathan Utz is an unlikely marketing hero. He studied finance and describes himself as much more of a quantitative-type person. This stands at odds with the marketing image of Don Draper and catchy slogans. Instead of emotive pleas, Jon leverages his nerdiness to find solutions. He stumbled into the media industry, with a background in pricing and revenue management, sculpted in the airline industry and at Disney Parks and Resort division. But when he joined tronc, preserving journalism and getting it to work became his mission.
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Entry submissions for WAN-IFRA's North American Digital Media Awards close this Friday! A unique opportunity to show your company's digital edge. Winners will compete at the World Digital Media Awards against the best digital projects from companies like Axel Springer, The Guardian, Schibsted, Quartz and many more!
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On June 27, Star Tribune Media Co. announced Derek Simmons as the company's new chief creative officer to lead development of innovative print and digital solutions that showcase The Star Tribune's acclaimed journalism. "The plan right now is to explore and learn more about how our company operates and what challenges need tackling in the short term."
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Digital's ever-changing impact on contemporary news organizations requires greater collaboration between newsrooms and business staff than ever before. Platforms like Facebook, Google and Apple are not the sole domains of the editor or the marketer — they must be shared for maximum effectiveness. Chloe Stepney, manager of audience development at tronc, has a remarkable ability to build bridges between business and editorial teams. Her boss, Mark Campbell, SVP of digital marketing, jokes that he wants more Chloe "clones" on the team — the one request she hasn't been able to fulfill!
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Poynter
Megan Finnerty started a live storytelling event in Phoenix for the Gannett-owned Arizona Republic six years ago. The initial concept was simple: produce live performances in front of ticketed audiences.
Since then, that show has grown into a company-wide initiative called "The Storyteller's Project" that has taken off across the country, Finnerty said.
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Columbia Journalism Review
Local news is in dire straits. In a quest for profit, publishers have gutted newsrooms and hollowed out coverage of local communities. As the industry struggles to build the business model of the future, it's missing an opportunity to embrace a funding mechanism that can enshrine journalism as a public service: the special service district.
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Recode
Advertising is the lifeblood of the internet. Ahead of Google's second-quarter earnings, here's a look at the state of the company's ad revenue and how it has grown over the years.
Google parent company Alphabet makes more money from digital ads than any company on the planet — it's expected to make $73.8 billion dollars in net digital ad sales in 2017 after subtracting for traffic acquisition costs, according to internet research firm eMarketer.
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Advertising Age
Half an ad has been enough to comprise a digital "view" according to the industry's Media Rating Council for the past three years, but the group may consider toughening its oft-maligned standard to require every single ad pixel displays.
That would close some of the "viewability" gap between the industry standard and the much stricter requirements of enormous ad buyers including Unilever and GroupM.
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Advertising Age
It was a simple concept once: bundle third-party ad feeds with your own ads to provide better coverage of inventory for publishers. The advent of real-time bidding would differentiate the value of the inventory — high-value, front-page inventory on CNN.com should be priced higher than a bottom-of-the-fold ad on a cooking site no one ever heard of.
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The Next Web
Over the past 20 years, the number of entertainment channels available to the public has increased dramatically from simple television and radio, to streaming on-demand, mobile apps, TV catch up and many more. Business models vary, but many remain heavily reliant on advertising, and in a world where consumers increasingly tune out and block ads, getting it wrong can kill your business.
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TechCrunch
One-third of all link clicks on Facebook already go to its self-hosted Instant Articles. Facebook claims they drive more referral traffic click-for-click because people don't abandon them mid-click as they do with slow-loading mobile websites. Now Facebook is teaming up with Nielsen to prove that individual publishers benefit when they post with the Instant Articles format.
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Digiday
The great pivot to video continues. In the past few weeks alone, the publishers that said they were shifting resources to video (and often laying off staff in the process) has included Vice, Fox Sports, Sports Illustrated and MTV News. Underpinning all of these moves is an inconvenient truth: Advertisers love digital video more than users. And even ad buyers are wondering if this will pan out.
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Poynter
Late last year, the San Diego Union-Tribune began a daunting project: Create an almanac for the San Diego metropolitan area, a region that 3.1 million residents call home.
As they began profiling the city's smaller communities (there are lots), journalists at the Union-Tribune realized there was a huge reservoir of information they hadn't tapped yet: Nextdoor.
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