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Since Amazon released its voice-controlled, wireless speaker device Amazon Echo in 2014, users have been able to access a number of "skills" or services, such as the latest news updates, pay their bills, listen to their favorite playlist and even hail an Uber, all within the personal-assistant-like app, Alexa. As Alexa's skills have grown, so too have the number of publishers that are featured within the app. News outlets including CNN, The Washington Post, NPR and The Economist offer users daily news briefings through Alexa.
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Clifford Parody is old school. He doesn't own a Kindle. He still has cassette tapes and vinyl records. "I don't want to see print die," he says. "I don't want to see it go away. It's a big part of who we are as humans." He is a reporter for The Ledger and a recipient of NAA's Top 30 Under 30.
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I recently participated in a panel on the future of social publishing at the Digital Publishing Innovation Summit in New York City. After months of gathering member feedback on this topic and listening to fellow industry leaders at this insightful summit, I believe that there are three key points to consider as a publisher looking to expand your presence on various social platforms.
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When The Tampa Bay Times and The Sarasota Herald-Tribune gained access to a giant database that detailed every crime committed in the state of Florida since 2004, reporters at both papers knew they had hit the motherlode. And so an unusual partnership was formed.
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The 2016 NAA Retail Revenue Exchange Conference will take place from Sept. 7-9 in downtown Chicago. NAA members will have the opportunity to meet with key advertisers and agencies for productive one-on-one meetings on advertising and other initiatives. The cut-off for the discounted hotel rate is Aug. 17, so be sure to register soon! This event is exclusively for NAA members. Click for additional details. Log-in required. Please contact Gay Mac Leod, NAA Project Director, Business Development with questions or for more information.
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NTVB Media is the leading publisher of TV entertainment and listings magazines — including TV Guide — serving 20,000,000 readers daily. Click here for details about our FREE entertainment content partnership, which includes movie reviews, TV Best Bets, celebrity features, retro articles from ReMIND magazine, our TV NUTT widget and more!
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Weekly NAA Roundup of the latest member announcements and staff changes; NAA announcements; what we're reading; what's hot on social media and more. Included in the July 22 edition: Gannett consolidates Corpus Christi editing and design center with Phoenix operation; The Washington Post develops email newsletter platform; Gannett's new tool, Lift, helps auto industry advertisers.
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Matthews is the Single Copy & Marketing Manager at The News & Advance. "To me, it was a challenge that I could get in, put my head down and work hard at to see a difference," he says. "I want to show a community of people that we're not dead; we just haven't worked hard enough to put a paper in front of you."
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Online reviews the likes of Yelp are becoming increasingly popular among consumers. Similarly, newspapers have long published opinions regarding companies, services and public figures. Those who receive a bad review or negative press may react by filing a strategic lawsuit against public participation, or a SLAPP suit. However, a SLAPP suit would compromise an industry that from its inception has been built on the freedom of expression.
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The digital realm is the future of publishing — and it is certainly the place where most innovation and forward-thinking is happening right now. But that doesn't mean it is completely free of lazy or conventional thinking. After all, we still have banner ads that could have been designed by our great-grandfathers and pre-roll videos in commercial TV formats.
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We are a leading provider of print, online, and mobile advertising solutions, partnering with media companies from coast to coast in markets of various size.
Our company has dramatically increased advertising revenue for its clients while bridging the gap between print and digital advertising.
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Media Village
While most media organizations are covering the election with a national lens, USA TODAY Network is using bifocals. It is reporting on the political fanfare of the conventions 24/7 delivering a steady stream of seamless 360-degree coverage from top-notch journalists on site. It is also making, breaking and reporting news on the local level and scaling it as the opportunities arise.
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NewsRewired.com
The Reuters Institute for the Study of Journalism recently released three reports on trends in news consumption, and research associate Nic Newman says the principal takeaway is that journalism is "a much more complicated world" than it used to be.
What's clear is that the consumption of news via a mobile phone in the UK is rapidly becoming the primary means for consumers to access this type of content.
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Media Shift
Many companies are reporting that there's a "talent shortage." They're struggling to not only hire new employees with educational training in areas such as computer science, but also social media. This isn't surprising given the speed of new technology — especially in communications.
Colleges and universities are busy writing new curriculum, hiring qualified faculty and working to gain access to enterprise software and technology.
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The Washington Post
The Washington Post introduces Paloma, an email delivery system developed by Post engineers that gives the newsroom powerful tools for creating custom newsletters. Built using Amazon's Simple Email Service platform, Paloma is a lightweight, fast platform that features an intuitive content editor, making it easy for reporters to compose text within the system and automatically embed social content, photos and videos.
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Digiday
The Guardian, in the midst of a quest for new revenue streams, is offering advertisers the chance to piggyback on trending stories.
For years, the publisher has used in-house analytics tool Ophan to measure reader behavior in real time in order to inform editorial decisions. Now it wants to benefit from that insight commercially.
The new tool, called Pulse, will establish "surging"” stories with ad impressions then served specifically to those pieces.
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The New York Times
For some publishers unsettled by a fast-changing online advertising business, sponsored content has provided much-needed relief.
In recent years, publications large and small have invested in teams to make sponsored content — written stories, videos or podcasts that look and feel like journalistic content — hoping to make up for declines in conventional advertising. To varying degrees, they have succeeded.
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The Verge
By nearly any measure, Facebook has had a remarkable year. More than 1.65 billion people use the service every month, making it the world's largest social network by a considerable margin. Its advertising business has grown significantly faster than analyst expectations, powered by sophisticated targeting capabilities that rivals struggle to match. And in April, CEO Mark Zuckerberg laid out an ambitious 10-year vision.
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Adweek
What is Twitter, and what is it for?
Those are pretty basic questions for a company that's been around for a decade and, by its own reckoning, has 90 percent name recognition among consumers worldwide. But nonusers, by and large, still can't answer them.
Twitter admitted as much recently, as it rolled out the first materials in a new ad campaign designed to explain, once and for all, why those nonusers should start using it.
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The Washington Post
Here's a simple tip for publishers looking looking to attract readers on Medium: Start with what already works on the platform (first-person stories), and avoid what doesn't (straight news).
Obvious advice, perhaps, but that idea has become core to The Washington Post's Medium strategy over the past few months. Medium, despite being a popular choice for hate reads, hot takes, and stories of corporate failure, isn't known for being a particularly significant source of traffic.
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Digiday
Live video might be all the rage during this year's presidential conventions, but a few publishers are taking it a step further by producing virtual reality and 360-degree videos from the events.
During the Republican National Convention last week, ABC News, CNN and The Huffington Post were among the news outlets that published VR and 360-degree videos to give viewers a more immersive snapshot of what was happening on the ground in Cleveland.
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USA Today
Verizon is making a major bet that it can put together two fading giants — Yahoo and AOL — to create a new mobile and online powerhouse.
The telecommunications giant announced that it will spend $4.8 billion to acquire Yahoo's operating business, which includes advertising technology and popular online content such as Yahoo Sports, Yahoo Finance and micro-blogging site Tumblr.
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Digiday
Every publisher today wants to wean themselves off display advertising. For mid-sized publishers relying on banners won't cut it. Slate has made this is a priority, and it now says native ads are almost half of its total revenue.
The online politics and culture publication accomplished this with putting native at the center of its sales strategy rather than treating it as an add-on. Advertising supplies 90 percent of revenue, and native is half of that.
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