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July 28, 2010

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NAA News

Legal Affairs

Court enters final judgment in Charleston, W.Va., JOA
The U.S. District Court in Charleston, W.Va., has entered a final judgment approving the parties’ settlement in United States of America v. Daily Gazette Company and MediaNews Group. The judgment gives the parties five business days to execute new agreements that supersede and void the May 2004 transactions that were the subject of the federal government’s complaint, filed on May 22, 2007. The new arrangement is intended to provide financial incentives that will encourage greater competition between The Charleston Gazette and the Charleston Daily Mail. MORE

Audience Development

Twitter, Gowalla and foursquare execs share insights
The NAA Digital Advisory Committee recently engaged senior executives from emerging social media companies about leveraging their platforms to drive audience and revenue growth. The conversations provided insights about company strategies and resources available to media companies. Click here for summaries of discussions with these and other leading technology/media players.

Newspaper financial scenarios revisited
In 2008, iMedia Advisory Services produced a financial-model scenario for newspapers in 2017. As part of that effort — detailed in the report "Opportunities out of Adversity: Repositioning for Future Growth" — iMedia developed financial projections and the associated strategies necessary for newspapers to find growth over the next seven to 10 years. Jim Chisholm, founder and a former principal of iMedia, recently updated the original forecast based on actual financials from the past 18 months as well as new cost and revenue figures from the Inland Press Association. MORE


Foundation hosts webinar on ABC and NIE
Join the NAA Foundation for an Aug. 10 webinar that will update participants on what impact upcoming Audit Bureau of Circulations revisions will have on Newspaper In Education programs. John Murray, NAA vice president of audience development, gives an overview of what NIE professionals can expect when changes in ABC qualifications and reporting take effect Oct. 1. Register now for this free session.


Retailers using phones to connect with back-to-school shoppers
The Boston Globe    Share    Share on
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Merchants looking to boost sales during the critical back-to-school season are courting students where they spend most of their time — on their phones. Kmart is planning to blast out daily text messages with promotions for the back-to-school season. J.C. Penney Co. is displaying interactive ads on iPhone apps that allow users to view new outfit combinations for the fall and find the closest store. And American Eagle Outfitters is giving away free smartphones to consumers just for trying on a pair of jeans — no purchase necessary. More

Athlon Sports
Athlon Sports is a monthly newspaper-distributed magazine that will profile America’s elite athletes, provide preseason insights from the nation’s premier sports writers, and tell compelling sports stories from around the country. Additionally, Athlon Sports will provide newspaper publishers with relevant sports-themed content to enhance their print products and their websites. more


Where social media meets strategy
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Social media, whether it's Twitter, Facebook, LinkedIn, YouTube or other sites, has changed people's lives. Countless articles have highlighted stories of consumers who found in this technology new ways to express themselves, connections to large numbers of people and even the ability to change the course of events — like raising funds for relief in Haiti after the earthquake. More


Citadel creates 10 new radio ad networks
MediaBuyerPlanner    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Citadel Media has announced the creation of 10 new radio ad networks which the company says allow advertisers to reach a variety of different target groups. The networks are comprised of new combinations of Citadel's affiliate radio stations and give advertisers more targeted audiences in key dayparts. More

Five reasons Amazon e-books are outselling hardcovers
San Francisco Chronicle    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Are you still holding out to see what happens with this whole e-books "fad" before deciding whether to embrace it for your business? Well, the times they are a changin' and there are a variety of reasons that e-books are outpacing printed books. More

Business Models

Branded editions, nonpaid verified included in new ABC statement
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The board of the Audit Bureau of Circulations approved sweeping changes in the way newspapers report circulation. For example, newspapers that publish so-called "branded editions" — products under a different name, such as commuter dailies or Spanish-language newspapers — can now include them in total average circulation. Click here for NAA updates on ABC changes. More

A new journalism is on the horizon
BBC News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As people find new ways to access news in a post-print world, so the demands on those delivering it are changing, says Andrew Marr, and this new media age could bring with it a better, more rigorous kind of journalism. More

Last-Minute Ad Space to Fill?
We have ads from national, direct-response advertisers. Get paid for each call or sale the ad generates in your newspaper. Free service. MORE

The rise of private news
Columbia Journalism Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
We've all figured out that Craigslist, Google and other digital predators have decimated the print-advertising model, and that no matter how brilliant our websites, the shiny digital-advertising dime doesn't replace that old print dollar. This leaves us looking to subscription payments, particularly online, where readership remains strong. More

Are hyperlocals replacing traditional newspapers?
TIME magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Hyperlocal has become a buzzword as familiar to news junkies as "eat local" is to foodies. The idea is to get residents involved in the reporting not just by sending in tips but by writing content about important local issues such as school boards and transportation. More


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