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Aug. 1, 2012

NAA News


Webinar looks at data leaks and how to stop them
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The stealing of Web-page data by middlemen who use it to create directly competitive audience-based offerings is an increasingly alarming issue. An Aug. 16 webinar will provide insights from a recent study conducted by data management firm Krux, with a snapshot of data collection practices across the Web and some surprising year-over-year trends. The presentation will outline the scope of the problem and will offer some strategies for protecting data. More


Report now available with takeaways from ad tech conference
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The Interactive Advertising Bureau's recent Advertising Technology Conference brought together agencies, brand marketers and publishers to discuss key issues in today's digital ad operations environment. Consulting firm 614 Group attended the event and produced a recap for NAA with takeaways on topics such as programmatic buying solutions and technology integration as a means to greater monetization. More

Young Readers

Updated NIE teacher's guides focus on literacy, First Amendment
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Two freshly revised NIE curriculum guides are now available for the new school year. "A Good Read" incorporates research-based literacy strategies while using the newspaper. "Citizens Together" integrates newspapers into study of the Bill of Rights. More

Public Policy

Anti-leak measure targets background briefings
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In response to recent leaks of classified information, the Senate Intelligence Committee adopted measures last week that aim to curtail who at intelligence agencies may talk to the press. NAA has been lobbying against one provision in particular that would prohibit all but the most senior officials at an intelligence agency from talking to journalists on background or off-the-record, even with authorization and about unclassified intelligence activities. This is contrary to long-standing practice and would significantly hinder newsgathering. The Washington Post published an article about the controversy, mentioning NAA's advocacy. More


J.C. Penney tweaks price strategy yet again
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
J.C. Penney Co. is preparing to make deep price cuts across much of its merchandise, people familiar with the matter said. Under the new policy, Penney will get rid of monthlong specials that cut prices of select items by 20 to 29 percent and instead will permanently mark down a large amount of merchandise in stores by a similar amount. More

IAB pushes for DIY ad units, modules
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Industry insiders believe agencies, brands and publishers need to take steps to create and adopt drag-and-drop display ad units online — or they risk losing dollars to offline and falling CPM prices. The do-it-yourself ad units encourage publishers to "de-clutter" Web pages. More

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Dick's Sporting Goods creates app to drive football equipment sales
Mobile Commerce Daily    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Dick's Sporting Goods has launched a video-rich interactive catalog application designed to make researching and purchasing football gear easier for customers. The 2012 Football catalog app for the iPad features interactive photos of gear to highlight product attributes for customers, while in-app videos help the retailer showcase products in context. More

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ABC app wakes up users to local news
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
ABC's new alarm clock app, recently launched at the broadcaster's eight owned-and-operated stations, gives users a morning wake-up call and a shot of local news headlines — all before they've had their first cup of coffee. More

NBC breaks record for opening night of Olympic competition
Multichannel News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
American swimmer Ryan Lochte scored gold and so did NBC, which posted the most-watched opening night of competition and the best two-night total to start a Summer Games. More

Newsweek plans eventual transition to digital-only format
The Guardian    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Barry Diller, chairman of IAC/InteractiveCorp, told analysts on a conference call that a major problem with Newsweek is with the cost of "manufacturing" a weekly and strongly hinted at taking the Newsweek brand to a digital-only format. However, Tina Brown, Newsweek and the Daily Beast editor-in-chief, denies the imminent closure of the print edition. More
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New York Times scraps BlackBerry app
Bloomberg via San Francisco Chronicle    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The New York Times has eliminated its downloadable application for BlackBerry users, dealing a setback to Research In Motion Ltd. as it races to introduce a new version of the mobile device early next year. More

Is Pinterest of interest to publishers?
Digiday    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Social platforms can be trendy. Yet for many news publishers, Pinterest is a dud. Overall, it is not driving that much traffic, a recent Buzzfeed study shows. More

Washington Post's TruthTeller will check facts in real time    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Washington Post is developing a TruthTeller application that will offer real-time fact checking of video and audio, such as speeches by politicians, after receiving a $50,000 grant from the Knight Foundation's Prototype Fund. More

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WSJ aims for super-niche readers with markets widget
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Wall Street Journal quietly launched a new function — a pop-out Markets Data window that puts a real-time markets ticker in the corner of your screen. It's part of the newspaper's ongoing "WSJ Everywhere" mantra, and an attempt to keep readers connected with the paper in an ever-fracturing and narrowing media world. More

Business Models

Financial Times' digital subscriptions outnumber print
Bloomberg Businessweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Financial Times' digital subscribers surpassed its print customers for the first time — growing 31 percent to 300,000 paying readers, compared with a year ago. Total circulation, including print, increased to almost 600,000. More

College newspapers go digital-first, innovate to stay relevant
The Huffington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
College newspapers are growing up fast. Many student newspapers are rethinking business models in an increasingly digital media world. More

Guardian boasts No. 3 most-read site in world
Capital New York    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Guardian announced that its website is now the world's third most-read newspaper website, with 30.4 million users in June, according to the latest data from metrics firm comScore. The Guardian attributed the boost in its online ranking to Guardian News, the U.S.-facing web offering that it's been building out of New York for the past year. More

Newspapers alive and kicking in Brazil    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In Brazil, newspaper circulation continues to grow despite the economic crisis, but editors warn they must offer readers deeper perspective and analysis. Advertising revenue is also up, but Internet advertising is growing faster in Brazil than print, and is expected to surpass it in 2015. More
For more information about NAA, please contact Marina Hendricks,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Senior Content Editor, 469.420.2648   Contribute news
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