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Aug. 3, 2011

  NAA News

Public Policy

Congress considers data security/breach notification legislation
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The issue of protecting consumer information has risen in prominence among lawmakers in recent months. So far, members of Congress have introduced seven data security/breach notification bills and 10 bills to protect consumer privacy. The House Energy and Commerce Subcommittee on Commerce, Manufacturing and Trade held a markup of Chairwoman Mary Bono Mack's SAFE Data Act (HR 2577) on July 20, passing the amended bill by voice vote. A markup by the full House Energy and Commerce Committee has not yet been scheduled. While NAA supports reasonable data security/breach notification legislation, we prefer industry self-regulation to protect consumer privacy. More


Webinars: QR codes, social media marketing, single-copy sales
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The month of August features four webinars for NAA members. A two-part series, "Everything You Need to Know About QR Codes but Didn't Know to Ask," kicks off Aug. 4 with a look at the QR basics: types of codes, usage figures and the importance of adhering to standards when generating codes. The second QR session on Aug. 11 delves into analytics and presents examples of effective campaigns. "Social Media Marketing: Who, What and How" on Aug. 23 focuses on key players in this space and provides insights on how to drive new revenue by assisting local businesses with social media. And on Aug. 25, "Single-Copy Sales Ideas That Work" showcases strategies from markets of all sizes, including new account opportunities, retail partnerships and promotions, merchandising and packaging programs, sports alliances and cross-platform marketing. All four webinars are free for NAA members — register now.

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Among affluent Americans, print is tops    Share    Share on FacebookTwitterShare on LinkedinE-mail article
There is no denying the rapidly growing and truly disruptive impact of new devices and social media. But at the same time, there is also no denying that traditional outlets are thriving in the lives of consumers today, and that they form the core of how most consumers interact with media. More

Can advertising save the world?
The Huffington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Jeff Sweat, editor-in-chief of Yahoo Advertising Blog, writes that Madison Avenue seems to be turning its advertising power toward saving the world. He's seen all sorts of evidence lately that brands and agencies are increasing their involvement with social causes, whether it's Coca-Cola's green billboard or even Yahoo's annual contest, Create for a Cause, which rewards agencies for their pro bono work. More

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How Twitter is easing users into seeing advertising
The Atlantic Wire    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Twitter's newest foray into ads seems more like a step one than a final product, primarily because many people won't notice a difference at all. Users will only see ad tweets if they use Twitter's website, and even then, it will be only from brands they already follow. "Promoted Tweets" will only show up when users view their feed in a browser. The ads will also move down feeds as new tweets arrive. More


Amid media slump, Spanish-language radio swells
Deseret News    Share    Share on FacebookTwitterShare on LinkedinE-mail
While Spanish-language daily newspapers have taken some hits, radio stations have grown by more than one-third since 2002 and revenues are rising among weekly papers, according to market research analysts. In television, Spanish-language networks are seeing double-digit ratings boosts year-over-year. Top network researchers have predicted the media giant Univision — now fifth in ratings — could soon surpass traditional networks. More

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Can news publishers learn anything from Netflix?
GigaOm    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Users of Netflix's digital movie-rental service have been up in arms about a sudden change to the company's pricing plans, which appears to be aimed at reducing demand for its DVD-by-mail service by jacking up prices. In other words, Netflix is trying to manage the transition of users away from the physical product and toward digital streaming. Are there any lessons newspapers and other media companies can learn as they try to move away from the physical print product and toward a digital-only future? More

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Business Models

News website has 'a great story to tell to advertisers'
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
This June, Talking Points Memo had the biggest ad sales month in its 11-year history, closing out a half-year period that saw ad sales revenue grow 88 percent over the same period in 2010. "We've been growing at double-digit — sometimes approaching triple-digit — growth ever since we started our direct-sales ad program," says Josh Marshall, TPM's founder/editor/publisher. More

Duo works to ensure iPad app is a standout
Straits Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Straits Times mobile editor Zuraimie Ismail, 40, has been selling what he describes jokingly as koyok (Malay for quack medicine) since he joined the Singapore paper's website in June 2008. After all, he initiated plans for the paper's multimedia news portal RazorTV and the ST iPhone app. But nothing was quite like the challenge of selling to top management the idea of putting the entire newspaper on the Apple iPad tablet — before the device was even released. More


For more information about NAA, please contact Cheryl Sadowski,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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