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AdExchanger
Real-time bidding is a flashpoint in the debate over the future of programmatic advertising.
But whether the practice of using personal data in a real-time ad auction is lurching toward its deathbed in Europe, thanks to the General Data Protection Regulation, or whether companies will just need to update how they collect consent for data processing, industry representatives agree that RTB is facing an existential crisis.
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After much anticipation, the two largest news publishers in the country announced on Monday that they will merge. The owner of GateHouse Media, New Media Investment Group, will acquire Gannett. Both companies bring to the table strong local brands that have produced quality journalism that is highly valued in their communities. The merger will position the new company — which is keeping the Gannett name — to address the challenges and opportunities of the digital media sphere.
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Download and run the latest print and digital ads from the News Media Alliance, designed exclusively for members. Back-to-school season is in full swing, and parents are looking for the best deals, so let retailers know why news media make the grade when it comes to turning browsing into buying! According to the National Retail Federation, parents with school-aged children are projected to spend an estimated $26.2 billion on back-to-school shopping this year. And, where do they look to find the best deals to stretch their dollar further? News media — in print and online. Nine in ten newspaper readers report taking action as a result of seeing a pre-print insert in their print newspaper. The Alliance has provided new ads for use in your print and digital publications. The print ad can be customized to include your logo and/or local information. Member login required.
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Participating advertisers/agencies: Dick's Sporting Goods, USSPI, Retail Print Media, Mediabids, Novus, Valassis and more — adXchange will be held September 16-18 at the Embassy Suites Chicago Downtown Magnificent Mile. This event offers a cost-and-time-saving opportunity for publishers to have private one-on-one meetings with advertisers and agencies. You must register to attend (member login required). Alliance members and advertisers receive complimentary registration. Non-Alliance members representing a news media organization may attend the event/set up meetings for a fee. Hotel rooms at the discounted rate are available for a limited time — make your travel plans and register now.
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American Press Institute (API) Director of Program Operations and Partnerships, Kevin Loker's work focuses on providing research and events that strengthen API's programs and help API collaborate with other news organizations that want to improve journalism and their business.
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Paul Boyle is Senior Vice President, Public Policy at the News Media Alliance. In his role, Paul lobbies policy makers on behalf of the news industry to advance the Alliance’s position on business and newsgathering issues. In 2017-18, Paul spearheaded a major advocacy effort by the Alliance to reverse unwarranted tariffs on imports of Canadian newsprint, which were very harmful to newspaper publishers. .... As one of the Alliance's longest-running staff members, Paul talks here about the biggest issues affecting the news industry now and in the future.
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Share your opinions and help us plan for the future. Share your thoughts on relevant industry issues and topics for potential future Alliance content by becoming an Alliance Insider. All roles and functions within the news organization are welcome to join! The only requirement is that you be employed at an Alliance member news company. In exchange for your input, you will receive exclusive access to select Alliance reports (e.g. audience & circulation, metricsXchange benchmarking, etc.) and other tools and materials before they are released to the public. Click here to become an Alliance Insider.
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Poynter
In Mexico, Rick Barrett found a tiny dairy farm in the middle of a sprawling industrial complex. In Thailand, he found a dairy farmer who filled cans with fresh milk and balanced them on the back of a motor scooter, then raced them to the processing plant.
And in Wisconsin, where he's a reporter for the Milwaukee Journal Sentinel, he's found dairy farmers determined to stay in business.
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Digiday
More so-called trade publications and business publishers are investing in branded content studios of their own, and they say their audiences and data insights make them ideal partners for B2B marketers.
As the B2B digital advertising market grows — eMarketer estimates growth of $1 billion since 2017 in the U.S. alone — business publishers like Dow Jones, Bloomberg, The Business Journals, and Inc. Media are investing in their own branded content studios.
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INMA
Having just read Robert Whitehead's excellently written blog post about the Australian Competition and Consumer Commission report on the effect of digital platforms on competition in the media and advertising services markets, I wanted to propose one method of reducing the revenue challenge faced by content creators, specifically local journalists.
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Journalism.co.uk
HuffPost UK is seeking to give a voice to underserved communities through two new sections that will pay contributors for their stories.
Replacing its Blogs, new Personal and Opinion sections will aim to broaden the variety of voices the publisher features and provide more impactful commentary on events around the world from those most affected by them.
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MediaPost
Website builder and hosting companies have significantly increased the amount spent on advertising this year, including search, according to Kantar analysis of the amount spend on advertising by eight top companies in the space.
The analysis covers BigCommerce, GoDaddy, HostGator, Shopify, Squarespace, Weebly, Wix, and WordPress, not necessarily in that order.
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AdAge
After a trial run in Canada that's been ongoing since May, Instagram announced on July 17 that it would be hiding publicly visible likes from users in six additional countries — Australia, Brazil, Ireland, Italy, Japan and New Zealand — in the name of shifting away from the app's emphasis on popularity. And while its "like ban" is only in an exploratory phase in certain regions, and Instagram is so far declining to comment on its plans for the U.S. market, the internet has been freaking out.
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AdAge
As our lives — and most of marketing — become more and more digitally based, the role of the physical experience is elevated as a vital way to connect in an emotionally authentic manner. Beyond traditional retail, most of a brand's physical interactions have taken place at large, multi-brand tentpole events such as SXSW and Coachella, or in the form of a pop-up store.
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Nieman Lab
They went from being the kid nobody wanted to talk with to one of the cool kids on the block. (Apparently showing the other kids how to make money helps.)
Paywall tech company Piano has now introduced a propensity paywall — taking what The Wall Street Journal, Financial Times, Schibsted and others are doing internally to nudge the errant site visitor or intrigued newsletter subscriber to pony up and pay up.
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INMA
Marketers and tech giants may want to believe news audiences prefer a personalized experience, sourcing passive audience data to back the claim.
However, a significant percentage (48%) of Canadian adults worry more personalized news may mean they miss out on certain stories or perspectives. Given that more and more news is being consumed digitally, and that the mantra of massive digital media companies is "complete personalization," audiences rightfully have cause for concern.
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Digital Content Next
Facebook is addictive — for both consumers and advertisers. With over 1.5 billion users accessing Facebook on a daily basis, the social media giant has become a major source of advertising for brands worldwide. However, little by little, the community standards of Facebook have been dropping — and people are noticing.
The Cambridge Analytica scandal, where Facebook leaked data from millions of people to a company that used it to promote political ads, was only the beginning of the platform's trust fall.
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