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This week, readers in Sweden found themselves in the dark. That's because 90 percent of the country's news outlets have joined forces to collectively block users who enable ad-blocking technology for the entire month of August. It's a strong message from publishers about the advertising revenue needed to support news content. Many consumers believe that quality news — like so much of the internet — should be free. This belief is likely to keep them from paying for a subscription or disabling their ad blocker.
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"I became a journalist to come as close as possible to the heart of the world." I came across this quote, from magazine publisher Henry Luce, a few years ago. But at the time, I didn't fully understand it. I wondered what power journalism had to do something so seemingly extraordinary? But this summer, as an intern at NAA, I realized the true power of the journalism and news media industries, and why it will persist.
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Though virtual reality is still an evolving medium, its current presence is bigger than most realize. In the past year, virtual reality has taken the nation by storm; over 30 VR experiences appeared at the 2016 Sundance Film Festival, a reported 4.8 million paying customers used products this year and the Oculus Rift, an advanced VR consumer headset, sold out in minutes on its March 28, 2016, release.
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The 2016 NAA Retail Revenue Exchange Conference will take place Sept. 7-9 in downtown Chicago. NAA members will have the opportunity to meet with key advertisers and agencies for productive one-on-one meetings on advertising and other initiatives. The cut-off for the discounted hotel rate is Aug. 17, so register soon! This event is exclusively for NAA members. Click for additional details. Log-in required. Please contact Gay Mac Leod, NAA Project Director, Business Development with questions or for more information.
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Since Facebook launched Facebook Live to all users in April, publishers have been eager to experiment with live video streaming for news. And for good reason: Facebook users are watching approximately 100 million hours of video on the platform daily, according to CEO Mark Zuckerberg. Outlets such as CNN, The New York Times, Mashable and NPR have begun utilizing Facebook Live to tell stories and report news in real time, offering a new type of engaging content to their audiences.
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NTVB Media is the leading publisher of TV entertainment and listings magazines — including TV Guide — serving 20,000,000 readers daily. Click here for details about our FREE entertainment content partnership, which includes movie reviews, TV Best Bets, celebrity features, retro articles from ReMIND magazine, our TV NUTT widget and more!
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Rafael Carranza is the Digital Producer and Reporter at La Voz. He is also one of NAA's Top 30 Under 30 award winners. His bilingual skills give him an edge in the newsroom, where he helps bridge language barriers. He is the guy live-tweeting, writing, setting up his own camera and helping colleagues. This jack-of-all-trades reporter speaks up for those without a voice.
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Ted Williams saw opportunity where others didn't, and now he is at the helm of a successful and growing local news business. The Charlotte Agenda is less of a newspaper and more of a college tour guide, telling Charlotte residents what classes to take, where to eat and the cool spots to hang out. Publisher and founder Ted Williams wants to be useful to the readers. He previously worked at The Charlotte Observer. He started The Charlotte Agenda 16 months ago because he felt local media was worth a shot.
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Politico
Last week marked the entry of still another new media entity into the Millennials market. What do the numbers tell us about the highly sought-after terrain?
Josh Topolsky's The Outline, launching in the fall, aims squarely at the market, even if he eschews that precise label.
"To me, millennials is an age range between one number and another. It's not an audience," Topolsky said. "Within that realm there are real audiences. There are people that I know. There are people that you know. I don't think that we're purely millennial."
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Media Life Magazine
With the problems newspapers are facing in print, it pays to court the widest possible audience wherever you can reach them.
For The New York Times, this of late has been the Spanish-speaking audience online. Months after launching a new website aimed at this group, it's investing in another place to reach them.
Last week, the paper launched a Spanish-language news app for Android.
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We are a leading provider of print, online, and mobile advertising solutions, partnering with media companies from coast to coast in markets of various size.
Our company has dramatically increased advertising revenue for its clients while bridging the gap between print and digital advertising.
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AdWeek
Based on data from NBC and aggregated stats from more than 6,000 websites, MediaRadar is evaluating the kinds of placements Summer Olympics advertisers are buying across TV and digital mediums. Exact dollar figures are not available, but the tech company's thorough methodology suggests this is an accurate glimpse into brands' spending activity.
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USA Today
Even Facebook users deploying ad-blocking software will begin seeing ads on the desktop version of the social network.
Facebook will make it tough for ad-blocking software to distinguish between a status update and a sponsored ad on the desktop version of the social network.
This the first time Facebook has attempted to circumvent the increasingly popular — and controversial — software that strips ads from websites, joining the advertising industry's fight against ad blockers.
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Digiday
Well, that didn't take long. Not three days after Instagram debuted Stories, a very Snapchatty feature that allows users to share slideshows of images and video independently of their profiles, publishers of every stripe have pounced on the opportunity to show off some more off-beat storytelling sensibilities. There was a time when stodgy publishers would wait out new social doodads to see if they were mere fads. Those days are over.
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Media Shift
Technology has changed almost every aspect of news, except for possibly the most important one: Traditional news editors and journalists still write the vast majority of the stories we read and consume. PR professionals underestimate the business of traditional media relations at their peril. They are still in the business of building relationships, being sensitive to reporters' needs, and serving as a bridge between what journalists want to cover and the agendas of the brands they represent.
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Medium
Dan Acton remembers the exact moment when he became sold on A/B testing Facebook content.
Acton is the social media manager for DramaFever, a video streaming company owned by Warner Bros that uses a Hulu-like model to license and stream Korean and other Asian TV content for an English-speaking audience. Many (though not all) of these shows are romantic comedies. To promote the shows DramaFever licenses, Acton and his team produce short videos they then upload to Facebook.
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Folio:
Carrie Bourke knows what readers want. As the director of customer analytics and insights for the Harvard Business Review Group at Harvard Business Publishing, Bourke leads a team of analysts focused on making the most of the wealth of consumer data available to them.
As a noted speaker at the Folio: Show on Nov. 1 and 2, Bourke will host a session entitled "Growing & Leveraging Your Audience Database."
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Google
We collected a few questions from news publishers related to HTTP to HTTPS site moves, but some of the answers are relevant to all webmasters who are considering going secure.
If you have more questions you'd like to see answered, we're listening!
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The Next Web
With last week's launch of Instagram Stories, there's no question who Facebook's trying to put out of business.
It's not the first time they're taking aim at Snapchat, but it's definitely the one that will have the heaviest impact.
There are a few key reasons why Instagram Stories is Facebook's biggest chance of winning the battle for ephemeral messaging — and they primarily have to do with features Snapchat is currently missing.
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Digiday
Twitter's disappointing revenue forecast last week is emblematic of its growing struggles, but Periscope could be the foundering social media giant's turnaround ticket.
With live videos of exploding watermelons and IHOP pancakes chilling at the beach taking over our Facebook feeds over the past few months, you'd think that Periscope has become an afterthought for advertisers. But don't be quick to discount Periscope just as yet.
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Digiday
While a consumer-facing website can set its sights on 100 million people, most B2B sites can't target a tenth that many.
Breaking Media has managed to target those groups and still turn a profit. The nearly 10-year-old company co-founded by Justin Smith, who is now Bloomberg Media's CEO; and Carter Burden III operates seven sites aimed at people who work in law, fashion, finance, medical, defense, energy and government, and it's managed to be profitable and grow steadily.
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