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Digital iPad strategies: Should newspapers focus on apps or browsers? The iPad is considered a huge consumer electronics hit, with 3 million units sold in the first 80 days after launch. But the newspaper strategy for serving iPad users is still taking shape. Should newspapers invest in the creation of dedicated apps for a still relatively small installed base, or rely on the enhanced browsing experience of the tablet device? A new report, "Local Newspaper iPad Strategies: Apps vs. Browsers," examines practices from different newspaper companies with iPad and other tablet users in mind. MORE
Events Conference focuses on legal issues in changing media environment Publishers, your legal counsel will want to attend the 2010 NAA/NAB/MLRC Media Law Conference, scheduled for Sept. 29-Oct. 1 at the Westfields Marriott in Chantilly, Va. This biennial conference includes sessions on "How to Stay Relevant and Survive as a Media Business in the New World," preserving independent contractor relationships in the newsroom, and interactive discussions on protecting media clients in matters concerning defamation, privacy, newsgathering and intellectual property/misappropriation. Click here for details. Webinar looks at conducting phone surveys in a cell-only world More and more people are dropping landlines in favor of cell phones. As a result, Scarborough Research began introducing cell phone-only sampling procedures in its top-tier local market studies last year. Join us for a free webinar at 2 p.m. Aug. 17 to hear Scarborough's Dan Mallett discuss initial results and lessons learned. MORE Young Readers Foundation offers free serial story "The Brass Bell," an original free serial commissioned by the NAA Foundation, is now available in both English and Spanish. This six-chapter story focuses on three friends and their "expedition" to find treasure. It is designed to launch in conjunction with International Literacy Day (Sept. 8) and Hispanic Heritage Month (Sept. 15-Oct. 15), but can be used anytime. MORE
Retail roundup Share    
Garden centers at Target Corp. stores are closing in September, although some products are remaining in the mix. … Chicago-area retailers are participating in a Sears Holdings Corp. pilot program in which they can sell and ship merchandise via the Sears website. … In other Sears news, the company plans to open its first Craftsman tool store in Chicago. … J.C. Penney & Co. is partnering with Seventeen.com on an augmented reality app that gives online customers the chance to "try on" back-to-school outfits. … The supermarket chain Publix is experimenting with online ordering at two stores in Tampa and Atlanta. … Winn-Dixie is closing 30 of its supermarkets by mid-September. … Apple's iAds for the iPhone, iTouch and iPad have attracted the likes of Target Corp. and Best Buy Co. Inc. Media companies rebound on ad recovery Reuters Share
Media conglomerates News Corp. and Time Warner Inc. posted improved quarterly results, riding a recovery in advertising sales and several quarters of cost cuts. The results, which came a day after CBS Corp.'s strong quarterly report, sent media shares higher even as analysts pointed to an uncertain outlook due to the possibility of a dip in the global economy. More Sam's Club to use Wi-Fi to push TVs The Wall Street Journal Share
This holiday season, Sam's Club is making a big bet on Internet-connected television sets — and hopes that providing free Wi-Fi in its stores will help draw customers to the new technology. The Wal-Mart Stores Inc. membership warehouse chain's more than 500 clubs will be outfitted with Wi-Fi by November. The move is testament to Sam's Club's high hopes for Internet TV sets and other Web-enabled devices this holiday shopping season. More
Digital bits poised to overtake print in 2014 USA Today Share
Now we can put a date on it: 2014 will be the year when consumers begin to spend more for digital media than they will for print, according to a forecast by private equity firm Veronis Suhler Stevenson. The company projects that the average person will spend $159.59 in 2014 for Internet and mobile services — including broadband subscriptions for smartphones — up 89.2 percent from last year. But that same person will spend $158.88 on consumer books, newspapers and magazines, down 1.5 percent. More Google and Apple prepare for mobile advertising battle The Guardian Share
British mobile users will soon find themselves embroiled in the epic confrontation taking shape between Apple and Google. iAds, Apple's bid to run advertisements inside apps, is expected to make its U.K. debut in September. Separately, Google has adopted what its chief executive, Eric Schmidt, calls a "mobile first" approach, prioritizing investment in a medium that has become "fundamental to everything we do." More Times puts some ads outside the wall and on iPad paidContent.org: UK Share
Though they are often cast as distinct business models, advertising and paid content are not necessarily mutually exclusive — or are they? More
Clear Channel Radio hears 4 percent uptick MediaPost Share
The radio industry seems to be enjoying a tentative recovery, judging by the second-quarter results from Clear Channel Radio, the country's largest broadcast group. Total revenues at Clear Channel Radio increased 4 percent from $717.6 million in the second quarter of 2009 to $748.7 million in the second quarter of 2010. More
Here come the paywalls News & Tech Share
For better or worse, the paywall era has arrived, and newspapers now face the choice of deciding how, or if, they will begin to restrict online content to paying customers. Newspapers ranging from the Times of London, newspapers ranging from the Times of London to the Lima (Ohio) News are now telling consumers to pay up before accessing their websites. More |
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