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There have been press reports that Facebook is contemplating a separate news section in its platform and that, as part of that, it would license news content from publishers. Licensing and paying for news content is a good idea, and continued access to quality journalism would be an absolute good for Facebook users. However, we still have many questions about the idea, including which publishers would be included, what kinds of terms they would be offered, and what it would mean for local journalism in particular.
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Advertisers/agencies just announced: Novus, Valassis, Mediaspace, Quad Media — adXchange will be held Sept. 16-18 at the Embassy Suites Chicago Downtown Magnificent Mile. This event offers a cost- and time-saving opportunity for publishers to meet one-on-one with advertisers and agencies. You must register to attend (login required). Alliance members and advertisers receive complimentary registration. Non-Alliance members representing a news media organization may attend the event/set up meetings for a fee. Hotel rooms can be reserved at the discounted rate through August 26 — make your travel plans and register now.
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The Alliance and the California News Publishers Association (CNPA) are fighting together for high-quality journalism. The California Consumer Privacy Act (CCPA), which is set to go into effect on January 1, 2020, offers clear benefits for protection of personal information online. However, it also threatens local communities’ access to local news in California. Contact your state legislators and let them know that the CCPA must allow trusted entities, such as news publishers, to fund newsgathering and investigative reporting through responsible advertising. Click here to contact your state legislators, and click here to run our op-ed on the issue.
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After much anticipation, the two largest news publishers in the country announced that they will merge. The owner of GateHouse Media, New Media Investment Group, will acquire Gannett. Both companies bring to the table strong local brands that have produced quality journalism that is highly valued in their communities. The merger will position the new company — which is keeping the Gannett name —to address the challenges and opportunities of the digital media sphere.
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American Press Institute (API) Director of Program Operations and Partnerships, Kevin Loker's work focuses on providing research and events that strengthen API's programs and help API collaborate with other news organizations that want to improve journalism and their business.
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Paul Boyle is Senior Vice President, Public Policy at the News Media Alliance. In his role, Paul lobbies policy makers on behalf of the news industry to advance the Alliance's position on business and newsgathering issues. In 2017-18, Paul spearheaded a major advocacy effort by the Alliance to reverse unwarranted tariffs on imports of Canadian newsprint, which were very harmful to newspaper publishers. ... As one of the Alliance's longest-running staff members, Paul talks here about the biggest issues affecting the news industry now and in the future.
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Share your opinions and help us plan for the future. Share your thoughts on relevant industry issues and topics for potential future Alliance content by becoming an Alliance Insider. All roles and functions within the news organization are welcome to join! The only requirement is that you be employed at an Alliance member news company. In exchange for your input, you will receive exclusive access to select Alliance reports (e.g. audience & circulation, metricsXchange benchmarking, etc.) and other tools and materials before they are released to the public. Click here to become an Alliance Insider.
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MediaPost
Publishers with stricter paywalls, email newsletters and clearly defined audiences were most likely to boost reader revenue, a survey of more than 500 digital publications found.
Publishers growing their digital subscriptions are outperforming the industry average by a factor of 10, according to the study by Harvard's Shorenstein Center and the nonprofit Lenfest Institute.
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Nieman Lab
Good news from big newspapers: The New York Times now has 3.78 million digital subscribers, the company said in its second-quarter earnings report, while The Guardian confirmed that it broke even in 2018 for the first time in years and also broke out its international digital revenue for the first time.
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What's New In Publishing
Atlantic 57, The Atlantic magazine's consulting service has released a new report, "The Four Visitors to Your Site (And How to Hook Them)." The report is based on the study of The Atlantic's readers’ behavior in a bid to identify the best strategies for converting them into paid consumers.
The Atlantic is among the early legacy publishers that executed a successful shift to digital. Soon print publishers and companies started looking at it to guide their own digital transformations.
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Adweek
The media landscape is evolving at breakneck speed, and the changes and challenges are real.
We've all seen the stats. Primetime TV viewing among 18- to 49-year-olds is down, cord-cutting and cord-nevers aren't just clever buzzwords, and long-established media companies are looking for the next pivot to sustain profitability.
If I had a penny for every time I've been asked (somberly) about the state of publishing, I could buy a pair of designer rose-colored glasses.
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Nieman Lab
Folks, it happened: The key to sustainable local news has been discovered. And it involves making money.
Spoiler alert: It's all about making money, and that takes having people whose job descriptions are specifically devoted to that task — along with tying the money-generating to the journalistic mission. And OK, maybe they haven't found the key: "No organization we spoke to claimed to have found the solution to revenue generation, but each had useful lessons for other civic news organizations at different levels of maturity."
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MediaPost
Engagement with "native" advertising — more commonly called sponsored content — varies by age, according to a new study from Outbrain.
While 28% of respondents report having clicked on native ads in the last six months, only 22% trust what they read.
That's still better than Facebook, which has a 17% trust level.
That lack of trust isn't caused by failure to understand the content: 57% grasp the content in native ads, vs. 52% for Facebook.
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Editor & Publisher
"A new study ..."
There are many problems in the world of journalism worth attacking — fake news, a lack of minority representation, how to adequately fund robust digital reporting. But a festering problem that exists in newsrooms across the country is our continued willingness to promote and share less-than-scientific surveys for the sake of social media success.
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Digiday
Some publishers, anxious to reduce their reliance on third-party cookies while still meeting data-privacy law requirements, are considering a new way to collect their users' data-privacy preferences: authenticated consent.
The concept of authenticated consent is simple: Publishers can collect users' consent based on identity-based signals rather than cookies, and make the user experience more consistent across multiple publisher platforms and devices in the process.
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The Verge
Twitter will begin allowing users to follow interests, the company said, letting users see tweets about topics of their choosing inside the timeline. When the feature goes live, you'll be able to follow topics including sports teams, celebrities and television shows, with a selection of tweets about them inserted alongside tweets in your home feed.
Topics will be curated by Twitter.
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