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Aug. 15, 2012

NAA News


Get 'Single-Copy Ideas That Work' in upcoming webinar
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This Aug. 23 installment of the Summer Single-Copy Sales Series looks at successful programs from markets small to large. The webinar focuses on new account opportunities, retail partnerships and promotions, merchandising and packaging programs, sports alliances and cross-platform marketing. Many of the ideas were top entries in NAA's "Merchandiser of the Year" awards program, while some were captured just for this free session. Also, it's not too late to sign up for "Data Leakage: How It's Hurting Your Online Business and Strategies to Stop the Leaks," a free webinar this Thursday.


J.C. Penney looks to newspapers in revamped marketing push
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
J.C. Penney is investing heavily in what CEO Ron Johnson calls "traditional traffic-driving means." The retailer has 30 newspaper inserts planned for the back half of the year, including eight in August alone. More

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McDonald's, Starbucks bring back discounts after summer slump
Reuters via Crain's Chicago Business    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Restaurant discounts and special offers have returned after a recent sales cooldown at some of the nation's hottest chains, a trend that threatens to squeeze industry profits at a time when food costs are set to rise. More


Are tablet-only publications dead?
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Is there a future for tablet-only publications? While some media observers are quick to write off the format, many in the industry see recent woes as part of the natural growing pains of an emerging market. More

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Google buys Frommer's; Groupon next?
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Google has announced it will acquire the Frommer's travel guide business from John Wiley & Sons. At first blush, some may be asking why Google would be doing this, but once you start to consider the possibilities it makes great sense on several levels. More


NYT builds contextual multimedia into flow of story
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
"Quick links" are intended to add a new way for reporters to add depth to online storytelling. At a time when mainstream news organizations are criticized for barely linking at all, it's an attempt to embrace a reading process that isn't completely linear, one that allows for optional digressions. More

Why New York Magazine sees responsive design as the future
Digiday    Share    Share on FacebookTwitterShare on LinkedinE-mail article
New York Magazine recently launched a fashion site that the publication is using as a pilot in gauging the efficacy of responsive design. The advantage of responsive design — which The Boston Globe and Say Media use — is that it allows a publisher to design once rather than go platform by platform. More
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Tablet users to websites: 'Don't keep me waiting'
TabTimes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Five words sum up what a new survey says mobile users want from websites: "Give it to me faster." The latest results from a survey of mobile users by Keynote Competitive Research shows 60 percent of tablet users expect to wait less than three seconds to get to a website. More

How Google's Penguin update will improve publishing
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Google is going to flip SEO on its head. New SEO will put all publishers on more equal footing, favoring those that produce quality content that is highly engaging to a certain audience. More

Lenovo announces ThinkPad Tablet 2
Los Angeles Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Lenovo's 10.1-inch screen ThinkPad Tablet 2 is its first Windows 8 tablet. It will compete with Microsoft's own Surface device for users who are seeking a Windows 8 device. More

Business Models

Pioneer Press puts engagement on wheels
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Digital First Media-owned, the online home of the Pioneer Press, is taking digital engagement to the streets of St. Paul, Minn., with its new TCRover mobile newsroom. The experiment is already poised to roll out in some of Digital First's other markets. More

Spanish-language news site Latino California launches print edition
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
While most newspapers are developing their online presence, the Spanish-language news website Latino California is expanding into print with a free paper that is distributed door-to-door and delivered to businesses. The first issue launched May 5 with a 10,000 print run and will continue as a monthly publication. More

Study: Papers should charge premium prices to fund digital side
SmartPlanet    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Simon-Kucher & Partners, a marketing and strategy consulting firm that specializes in pricing, just issued the results of a study which finds that consumers aren't sensitive to price increases in newspapers. More
For more information about NAA, please contact Marina Hendricks,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Senior Content Editor, 469.420.2648   Contribute news
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