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Aug. 17, 2011

  NAA News


Hickory Daily Record shares metered model results
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The Hickory (N.C.) Daily Record added video features and extensive public databases in conjunction with launching a metered model. The Media General newspaper's goals were to differentiate Web offerings and secure new revenue by charging for online access. Find out how this foray into paid content has fared in a new NAA case study. Paid content experiences of the Daily Record and other newspapers are documented here.

Work Force

Journalism-mass comm grads reflect on Web skills
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In a new survey of journalism and mass communications graduates, most said they had the skills upon graduation to write, edit and use still photography for the Web, as well as to adapt to the digital environment generally and use social media professionally. However, those surveyed indicated they lacked some skill they needed for the job market, with Web skills of various types dominating the list of needed accomplishments. The survey, one of four conducted regularly by the Grady College of Journalism and Mass Communication at the University of Georgia and funded in part by the NAA Foundation, also revealed that the level of employment for graduates rose slightly. Bachelor's degree recipients in 2010 reported a full-time employment level of 58.2 percent, up from 55.5 percent a year earlier. More

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August to close out with two webinars
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Next week brings two free webinars for NAA members. "Social Media Marketing: Who, What and How" on Aug. 23 focuses on key players and offers insights on driving new revenue by assisting local businesses with social media. On Aug. 25, "Single-Copy Sales Ideas That Work" showcases strategies from markets of all sizes, including new account opportunities, retail partnerships and promotions, merchandising and packaging programs, sports alliances and cross-platform marketing. Don't miss these informative sessions — sign up now.


Procter & Gamble's 2010 ad spending spikes to $9.3 billion
Cincinnati Enquirer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Procter & Gamble, the world's biggest advertiser, got even bigger in the last year. P&G spent $9.3 billion on TV, newspaper, radio, Internet and billboard ads to get its brands in front of an attention-distracted public. It's $1.8 billion more than it spent in its 2008-2009 year, and $730 million more than a year ago. More

Wal-Mart, Home Depot increase forecasts
Bloomberg    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Wal-Mart Stores Inc. and Home Depot Inc. raised their full-year forecasts after second-quarter profits beat analysts’ estimates, helped by U.S. consumers shopping for discount items and tools to repair their homes. Wal-Mart CEO Mike Duke restored thousands of products on the shelves to lure shoppers seeking lower prices as they cope with high unemployment and fuel costs. At Home Depot, consumers bought flowers and cleaning supplies following spring storms, as well as kitchen appliances and building materials. More

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Ad money reliably goes to TV
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The economy is faltering and consumers are scared, but you wouldn't know it by watching television, where advertisers are still pouring in money. Companies like Viacom, CBS and Time Warner recently reported windfalls in television revenue, much of it from growing ad spending. More

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Google buys Motorola Mobility for $12.5 billion
Mashable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Buying a hardware company is an unusual move for Google. The acquisition, Google said in a statement, "will enable Google to supercharge the Android ecosystem." More

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Fwix redefining search, one locale at a time
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail
While the rest of the industry works to leverage location in order to create content, Fwix finds content that already exists on the Web and tags it with location. Both Comcast and BlueRun Ventures have backed Fwix, which has plans to monetize through an advertising network that they feel can deliver geo-targeted ads and daily deals more effectively than anyone else. More

Business Models

Tribune Co. developing tablet device
Digital Trends    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In a bid to steal a bit of Apple's thunder, the Tribune Co. is developing its own tablet. The company plans on offering the tablet to newspaper subscribers. More

Washington Post, The Verge form tech content alliance
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The Washington Post and The Verge — a new technology news site launching this fall from the creators of SB Nation — announced a partnership to share original technology reporting, videos and podcasts. More


For more information about NAA, please contact Cheryl Sadowski,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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