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Aug. 18, 2010

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NAA News

Public Policy

NAA files comments opposing proposed USPS rate increases
NAA filed comments with the Postal Regulatory Commission (PRC) on Aug. 16 opposing the U.S. Postal Service's (USPS) proposal to increase rates above a statutorily mandated rate cap established by the 2006 postal reform law. The association told the commission that the decline of mail volume and revenue as a consequence of the recession did not warrant an "extraordinary or exceptional circumstance" which, under the law, is the only way USPS can raise rates above the Consumer Price Index. NAA and other mailers believe Congress intended the exigent rate case clause for extreme and unforeseen circumstances such as a terrorist attack or natural disaster — not a general downturn in the economy. Read More

President signs libel tourism bill
On Aug. 10, President Obama signed a bill that will help American victims of libel tourism. Foreign plaintiffs are often called "libel tourists" when they sue American writers or publishers in foreign courts for defamation because those jurisdictions — such as England — have very plaintiff-friendly libel laws. The suits proceed even though the foreign plaintiff and the American defendant have little to no ties to the foreign jurisdiction. Often times, the foreign plaintiff simply argues that the allegedly defamatory writing was available on the global Internet. The new law — the SPEECH Act (H.R. 2765, Public Law No. 111-223) — prohibits U.S. courts from enforcing the libel judgments of foreign courts if they violate the First Amendment or Section 230 of the Communications Act (which generally immunizes online service providers from liability for what their users post). Read More

Case Studies

Shopping "marketplace" posts $400,000 in new revenues
Starting this week, NAA will feature case studies of online revenue success stories supplied by Local Media Insider. This week we feature a case study on shopping sites developed by the Evening Post Publishing Company which, together, generated $400,000 in 2009. A summary of the case study appears here.


Single copy 2010: Overcoming obstacles to optimize sales
Capturing the occasional reader has become more challenging, and success in single copy today means overcoming more obstacles. This newly released publication, available free to NAA members, is part of NAA's Successful Circulation Strategies series and features a cross section of newspaper marketers discussing the most pressing issues, as well as what's working in their markets. There are success stories, some unanswered questions to consider and effective promotions or sales idea that you can apply in your own market. For your free copy, please click here.


10 most trustworthy retailers
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The fact is, companies that play it fast-and-loose with one area of their operations — like financial reporting — are probably inclined to do the same in areas near and dear to shoppers' hearts — like product quality, truth in advertising and merchandise returns policies. More

Aisle by aisle, an app that pushes bargains
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's like the most persistent sales clerk you've ever encountered. Major retailers are working with a new smartphone application that tracks and offers promotions to shoppers as they move from outside the store, to counters, to cash registers — even inside the dressing room (now that's persistence). More


Could an iPad newspaper from News Corp. succeed?
PC World    Share    Share on FacebookTwitterShare on LinkedinE-mail
News Corp. may soon launch a brand new national newspaper that would be available only on tablet devices such as Apple's iPad. News Corp. Chairman and CEO Rupert Murdoch recently said the iPad was a "perfect platform" for consuming news. More

Google and the search for the future
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
To some, Google has been looking a bit sallow lately. The stock is down. Where once everything seemed to go the company's way, along came Apple's iPhone, launching a new wave of Web growth on a platform that largely bypassed the browser and Google's search box. The "app" revolution was going to spell an end to Google's dominance of Web advertising. More

Athlon Sports
Athlon Sports is a monthly newspaper-distributed magazine that will profile America’s elite athletes, provide preseason insights from the nation’s premier sports writers, and tell compelling sports stories from around the country. Additionally, Athlon Sports will provide newspaper publishers with relevant sports-themed content to enhance their print products and their websites. more


Facebook ads expected to top $1.2 billion this year
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In 2009, advertising spending on Facebook totaled about $665 million altogether. This year, eMarketer predicts Facebook will net $835 million in the U.S. alone, with a whopping $1.29 billion worldwide. More

Apple's ad service off to bumpy start
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Since launching its iAd mobile advertising service, Apple has been slow to roll it out. Of the 17 launch partners Apple named for iAd, only Unilever PLC and Nissan Co. had iAd campaigns for much of July. Of the remaining 17, Citigroup Inc., Walt Disney Co. and J.C. Penney Co. — which tied its campaign to the back-to-school-season — have since launched iAd campaigns and other companies are planning iAd efforts. More

Cable firms eye tablet space
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
More TV shows and movies may be coming to tablet computers like Apple Inc.'s iPad — for those who pay to watch. At least seven of the 10 largest subscription — TV providers in the U.S. are building new tablet-computer applications that offer select TV shows and movies to their existing subscribers, often for little or no additional fee. More

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Digital radio boom expected by 2015
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As of 2010, U.S. consumers have purchased 4 million HD radio sets, while European consumers — led by the U.K. — have purchased about 13.5 million. ABI expects the global "installed base" of HD radio receivers to jump to 200 million by 2015, a more than tenfold increase in just five years. That's a cumulative annual growth rate of just over 60 percent. More

Magazines: Nomad Editions' new mobile model
The Los Angeles Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A group of magazine veterans, including former Newsweek president Mark Edmiston, have announced Nomad Editions, a line of subject-focused magazines designed for mobile devices. Every Friday, subscribers will get a new set of stories — some big, some small — that use multimedia elements, combining text, audio and video. More

AOL CEO Armstrong aims for 500 news websites in local-ad bet
Bloomberg Businessweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
AOL Inc. is betting on the success of Chief Executive Officer Tim Armstrong's vision for community news and advertising as it plans to start 400 more local-news websites by the end of the year. AOL's investment of more than $50 million this year is jumpstarting the expansion of's local news sites from 100 today, according to the New York-based company. More

Business Models

Times paper in Massachusetts to charge for online content
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Telegram & Gazette, a New York Times-owned newspaper in Worcester, Mass., said that it would begin charging readers to view some of the local news articles that appear on the paper’s website. More

Can newspapers create new revenue stream with 'digital malls'?
Poynter Online    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Newspaper consultant Jim Chisholm has looked five years into the future and sees the industry's best bet for vitality in digital shopping. Updating a futures report he did 18 months ago for the Newspaper Association of America, Chisholm predicts nominal growth for the industry (3.4 percent, probably less than inflation) through 2014 in its current lines of business. That is a bleak forecast — unless an infusion of new revenue comes to the rescue. More


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