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Share the Alliance's new infographic to let people know Google's changes to its Incognito browser are damaging to both news and consumers. Under these changes, implemented as part of Google's Chrome 76 browser update in late July 2019, users are able to "sample" news content indefinitely. Google says this was done to "protect users' privacy" but this is not true — the change does nothing more to protect users' personal identities.
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Advertisers/agencies just announced: Novus, Valassis, Mediaspace, Quad Media, Converge Direct, NSA Media — adXchange will be held Sept. 16-18 at the Embassy Suites Chicago Downtown Magnificent Mile. This event offers a cost- and time-saving opportunity for publishers to meet one-on-one with advertisers and agencies. You must register to attend (login required). Alliance members and advertisers receive complimentary registration. Non-Alliance members representing a news media organization may attend the event/set up meetings for a fee. Hotel rooms can be reserved at the discounted rate through August 26 — make your travel plans and register now.
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While some adults may cite bias as a reason for feeling disconnected from the media, children and young adults simply don't understand the media — according to a 2016 Stanford University study, 82 percent of middle-schoolers cannot distinguish between an ad labeled "sponsored content" and a real news story on a website. Providing the right tools for young news consumers will help them learn how to spot fake news and how to draw their own informed conclusions. We've rounded up several age-appropriate books to help kids at home or in the classroom learn how to navigate the news, just in time for back-to-school.
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Rebecca Frank, Vice President, Research and Insights at the News Media Alliance, comes from an advertising background. Her work at the Alliance includes building relationships with advertisers, supporting the Alliance members when they are negotiating with them, and understanding the different parts of the news business in terms of trends, marketplace, business models and more.
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There have been press reports that Facebook is contemplating a separate news section in its platform and that, as part of that, it would license news content from publishers. Licensing and paying for news content is a good idea, and continued access to quality journalism would be an absolute good for Facebook users. However, we still have many questions about the idea, including which publishers would be included, what kinds of terms they would be offered, and what it would mean for local journalism in particular.
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Share your opinions and help us plan for the future. Share your thoughts on relevant industry issues and topics for potential future Alliance content by becoming an Alliance Insider. All roles and functions within the news organization are welcome to join! The only requirement is that you be employed at an Alliance member news company. In exchange for your input, you will receive exclusive access to select Alliance reports (e.g. audience & circulation, metricsXchange benchmarking, etc.) and other tools and materials before they are released to the public. Click here to become an Alliance Insider.
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The Membership Puzzle Project
Back in 2004, I helped one of the early online environmental "blogs" undertake a big technical upgrade. At the time, this site had a staff of 10 people and their email newsletter list had about 60,000 subscribers. I remember thinking that was a sizable list at the time, and much later learned how important it was to their non-profit business model.
Three years later, I checked back in with them.
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INMA
When it comes to paywall strategy, The Globe and Mail built its own model. Sonali Verma, deputy head of audience, said this helps the company figure out what to put behind the paywall and what not to.
"The machine basically looks at articles that nobody reads — in other words, where we're not giving up a lot of ad revenue — and then says, hmm, based on what this article is about, should we paywall it or shouldn't we?" Verma explained.
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Reporters Committee for Freedom of the Press
Reporters Committee for Freedom of the Press is now accepting proposals from communities that could benefit from our new Local Legal Initiative, which will, for the first time in our 50-year history, place attorneys in five locations across the country to help more local journalists and news organizations defend their rights to gather and report the news, gain access to public records and court proceedings, and hold state and local governments accountable. If the journalists in your community would benefit from the legal support of a Reporters Committee attorney in your city or state, submit a proposal detailing why by Oct. 31.
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Fast Company
Apple is talking tough on advertising companies that drop cookies to track your browser around the web to collect ad targeting data. The company says it sees cookie offenders as no better than bad actors that try to disable privacy and security features on its phones.
The company's WebKit team released a new policy statement that expands the power of its Intelligent Tracking Prevention technology.
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AdAge
Twitter introduced a new way to buy video ads that essentially gives advertisers the option to pay only for completed views.
On Monday, Twitter announced the new method of bidding on ads, which lets advertisers set a goal of getting viewers to watch for at least 6 seconds. If a viewer scrolls away from the promoted video before the 6 seconds are up, the advertiser doesn't pay.
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MediaPost
It is now increasingly important to combine a mixture of paid and organic search into campaigns, including deep-click navigation.
It's not in Google's interest financially to focus on building out organic search, although the company does support SEO through the ability to search for airline flights, hotels, restaurants and other locations on its search engine. Now you see playable podcasts.
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Fox News
It was just a few years ago that Utah Sen. Mike Lee was a persistent critic of Google. In 2011, Lee grilled then-CEO Eric Schmidt at a Congressional antitrust hearing. Before joining the Senate, Lee pushed for a law that would ban Google's largest source of revenue, that would be keyword-based advertising. He also egged on antitrust investigations of big tech, and then accused the FTC of going too easy on powerful companies, and good for him. But fast forward to today; today, Mike Lee is one of Google's chief allies in Congress, maybe its biggest ally in the Republican party.
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Nieman Lab
The journalists are back. For now.
In the latest update on the coming-this-fall news tab, which will also include payments to publishers for licensing their content, Facebook will be bringing back its human-moderating style. The original system infamously flamed out in the aftermath of a head-scratching Gizmodo article in 2016 about conservative "suppression" that wasn't exactly substantiated.
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AdAge
No one needs to be told that online discourse can be toxic. Whether you are commenting or lurking, the discussion is often profane, stress-inducing and backed by all the facts and logic of a playground fight. According to our recent survey, conducted online by The Harris Poll among more than 2,000 U.S. adults, 70 percent of Americans feel that differing opinions in online conversations are more confrontational than constructive.
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