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Aug. 24, 2011

  NAA News

Public Policy

Industry and policymakers shift focus to mobile privacy
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Mobile is the new frontier in newspapers' efforts to monetize digital content and deliver news and information when and where readers want it. As newspapers invest and innovate in the mobile space, they also should think about consumer privacy. Members of Congress have introduced mobile privacy legislation, and industry initiatives are under way to provide companies with guidance on mobile privacy without unduly interfering with the quality of mobile products and services or the ability to make money from them. NAA encourages newspapers to weave in privacy principles when developing mobile applications and mobile websites. More

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Stipple introduces self-serve ad platform for publishers, brands
TechCrunch via The Washington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Stipple, a technology that allows you to tag people in images no matter where they reside on the Web, has launched a platform that serves as an "Adsense for Images." Stipple is giving brands a way to identify their photos and create advertising campaigns around the products they want to sell inside the photos. When people mouse-over products in photos, the image reveals the brand, pricing information, and a link to purchase. More

Target set to debut new website after split with Amazon
Minneapolis/St. Paul Business Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Target Corp. is launching a new website, completing a break from, which used to handle much of the retailer's e-commerce efforts. Minneapolis-based Target is the 22nd largest Internet retailer in the United States. More

Sears posts wider loss, shuts 29 stores
MarketWatch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Sears Holdings Corp., parent company of Sears department stores and Kmart discount chain, recently reported a bigger-than-expected second-quarter loss, after weakening demand led to increased promotions and clearance sales. To cut costs amid lower demand, Sears shut 29 stores, converted 14 Sears Grand stores to Kmart and shut seven product repair center locations. It also cut about 250 support jobs on top of positions reduced from the closings and store conversions. More

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Arbitron looks at upgrading diary system
Media Life    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Tracking radio listening took a big step forward with the rollout of Arbitron's Portable People Meter in major markets, providing media buyers with much better and more timely data about who's listening to what stations, when and for how long. Now Arbitron is looking to upgrade the diary system by taking it online, phasing out the diaries. The upgrade would affect all smaller and mid-sized markets where the diaries are still in use. More

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Apple developing new iPad; launch date reportedly early 2012
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Apple Inc. is working with component suppliers and its assembler in Asia for the trial production of its next generation iPad. It is expected to feature a high-resolution display and Apple’s suppliers have already shipped small quantities of components for the sampling of the iPad 3. The new iPad's expected launch date is early 2012. More

Twitter gets ad-friendlier with image galleries
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Twitter's recently launched "User Galleries" feature aggregates the last 100 pictures uploaded by a user via tweet and displays them in chronological order. The photo album-like gallery will be linked from each user's profile page and includes photos directly shared through Twitter, as well as those from third-party services. Twitter Twitter didn't share details on monetization possibilities. More

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Facebook Comments enhance discussion, referrals
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
News organizations that have turned to Facebook to power their website comments say they are seeing a higher quality of discussion and a significant increase in referral traffic. How does Facebook Comments reduce the endemic name-calling and invective of unrestrained online forums? By tying a real name to every comment. "Trolls don't like their friends to know that they're trolls," explained Jimmy Orr, online managing editor of the Los Angeles Times. More

Business Models

WNYC, Times' education site will be experimental, meter-free
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The New York Times and WNYC's will launch SchoolBook Sept. 7. It will be a site for news, data and conversation about New York City schools, and will feature aggregated content from the local school-info resources GothamSchools and Inside Schools. Access to SchoolBook won't count against users' monthly digital article tallies. More

Dallas Morning News extends local coverage
neighborsgo via The Dallas Morning News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Dallas Morning News has expanded its local news reach by introducing 11 new and redesigned neighborsgo community newspapers. These weeklies have the look and feel of a hometown newspaper. Content originates from neighborsgo staffers, reader contributors and Morning News reporters, editors and photojournalists. All told, the 11 weeklies reach more than 340,000 households in the Dallas area. More


For more information about NAA, please contact Cheryl Sadowski,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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